Sensormatic Solutions Data Shows Black Friday Week Outperformed 2024 In-Store Retail Traffic Trends To-Date
Sensormatic Solutions, part of Johnson Controls (NYSE: JCI), reported retail traffic data for Black Friday week (Nov. 24 – Dec. 1), showing a 2.3% decrease in in-store visits compared to 2023. However, this performance was better than the year-to-date average decline of 3.0%.
Detailed analysis revealed mixed results: Saturday (Nov. 30) saw a 2.0% decrease in traffic, while Sunday (Dec. 1) experienced a 2.4% increase. Black Friday itself (Nov. 29) recorded a 6.3% year-over-year decline.
According to Grant Gustafson, head of retail consulting and analytics, retailers leveraged omnichannel strategies, promotions, and supply chain improvements to enhance the shopping experience. Four of the five busiest shopping days are still anticipated, including Super Saturday (Dec. 21), Monday before Christmas (Dec. 23), Sunday before Christmas (Dec. 22), and the second Saturday before Christmas (Dec. 14).
Sensormatic Solutions, parte di Johnson Controls (NYSE: JCI), ha riportato dati sul traffico al dettaglio per la settimana del Black Friday (dal 24 novembre al 1 dicembre), mostrando un calo del 2,3% nelle visite ai negozi rispetto al 2023. Tuttavia, questa performance è stata migliore rispetto alla media del calo dell'anno finora, che era del 3,0%.
Un'analisi dettagliata ha rivelato risultati misti: il sabato (30 novembre) ha registrato un decremento del 2,0% nel traffico, mentre la domenica (1 dicembre) ha sperimentato un aumento del 2,4%. Il Black Friday stesso (29 novembre) ha registrato un calo del 6,3% anno su anno.
Secondo Grant Gustafson, responsabile della consulenza al dettaglio e analisi, i rivenditori hanno sfruttato strategie omnicanale, promozioni e miglioramenti nella catena di approvvigionamento per migliorare l'esperienza di acquisto. Si prevede che quattro dei cinque giorni di shopping più affollati siano ancora da venire, tra cui Super Saturday (21 dicembre), il lunedì prima di Natale (23 dicembre), la domenica prima di Natale (22 dicembre) e il secondo sabato prima di Natale (14 dicembre).
Sensormatic Solutions, parte de Johnson Controls (NYSE: JCI), reportó datos de tráfico minorista para la semana del Black Friday (del 24 de noviembre al 1 de diciembre), mostrando una disminución del 2.3% en las visitas a tiendas en comparación con 2023. Sin embargo, este rendimiento fue mejor que el promedio de disminución acumulado del 3.0% del año.
Un análisis detallado reveló resultados mixtos: el sábado (30 de noviembre) tuvo una disminución del 2.0% en el tráfico, mientras que el domingo (1 de diciembre) experimentó un aumento del 2.4%. El propio Black Friday (29 de noviembre) reportó una disminución del 6.3% con respecto al año anterior.
De acuerdo a Grant Gustafson, jefe de consultoría y análisis minorista, los minoristas aprovecharon estrategias omnicanal, promociones y mejoras en la cadena de suministro para mejorar la experiencia de compra. Se anticipa que cuatro de los cinco días de compras más concurridos aún están por venir, incluyendo Super Saturday (21 de diciembre), el lunes antes de Navidad (23 de diciembre), el domingo antes de Navidad (22 de diciembre) y el segundo sábado antes de Navidad (14 de diciembre).
센서매틱 솔루션스(Sensormatic Solutions)는 존슨 컨트롤스(Johnson Controls, NYSE: JCI)의 일부로서 블랙 프라이데이 주간(11월 24일 ~ 12월 1일) 소매 트래픽 데이터를 발표했습니다. 2023년에 비해 매장 방문 수가 2.3% 감소 했습니다. 그러나 이 성과는 올해 누적 평균 감소율인 3.0%보다 나은 결과였습니다.
상세 분석 결과는 혼합된 결과를 보여주었습니다: 토요일(11월 30일)은 트래픽이 2.0% 감소했으며, 일요일(12월 1일)은 2.4% 증가했습니다. 블랙 프라이데이(11월 29일) 자체는 전년 대비 6.3% 감소했습니다.
그랜트 구스타프슨(Grant Gustafson) 소매 상담 및 분석 책임자에 따르면, 소매업체들은 옴니채널 전략, 프로모션 및 공급망 개선을 활용하여 쇼핑 경험을 향상시켰습니다. 슈퍼 세러데이(12월 21일), 크리스마스 전 월요일(12월 23일), 크리스마스 전 일요일(12월 22일), 크리스마스 전 두 번째 토요일(12월 14일)을 포함해 여전히 네 개의 가장 바쁜 쇼핑일이 예상됩니다.
Sensormatic Solutions, qui fait partie de Johnson Controls (NYSE : JCI), a publié des données de trafic de détail pour la semaine du Black Friday (du 24 novembre au 1er décembre), montrant une diminution de 2,3% des visites en magasin par rapport à 2023. Cependant, cette performance était meilleure que la baisse moyenne de 3,0 % depuis le début de l'année.
Une analyse détaillée a révélé des résultats mitigés : le samedi (30 novembre), le trafic a reculé de 2,0 %, tandis que le dimanche (1er décembre) a connu une augmentation de 2,4 %. Le Black Friday (29 novembre) a enregistré une baisse de 6,3 % par rapport à l'année précédente.
Selon Grant Gustafson, responsable de la consultation et de l'analyse du commerce de détail, les détaillants ont tiré parti de stratégies omnicanales, de promotions et d'améliorations de la chaîne d'approvisionnement pour améliorer l'expérience d'achat. Quatre des cinq jours de shopping les plus fréquentés sont encore attendus, y compris le Super Saturday (21 décembre), le lundi précédent Noël (23 décembre), le dimanche précédent Noël (22 décembre) et le deuxième samedi précédent Noël (14 décembre).
Sensormatic Solutions, Teil von Johnson Controls (NYSE: JCI), berichtete über Einzelhandelsverkehrsdaten für die Black Friday-Woche (24. November – 1. Dezember) und verzeichnete einen Rückgang von 2,3% bei den Ladenbesuchen im Vergleich zu 2023. Diese Performance war jedoch besser als der durchschnittliche Rückgang von 3,0% seit Jahresbeginn.
Eine detaillierte Analyse ergab gemischte Ergebnisse: Am Samstag (30. November) gab es einen Rückgang des Verkehrs um 2,0 %, während der Sonntag (1. Dezember) einen Anstieg von 2,4 % erlebte. Der Black Friday selbst (29. November) verzeichnete einen Rückgang von 6,3 % im Jahresvergleich.
Laut Grant Gustafson, Leiter der Einzelhandelsberatung und -analyse, haben Einzelhändler Omnichannel-Strategien, Promotionen und Verbesserungen in der Lieferkette genutzt, um das Einkaufserlebnis zu verbessern. Es wird erwartet, dass vier der fünf geschäftigsten Einkaufstage noch bevorstehen, darunter Super Saturday (21. Dezember), der Montag vor Weihnachten (23. Dezember), der Sonntag vor Weihnachten (22. Dezember) und der zweite Samstag vor Weihnachten (14. Dezember).
- Black Friday week traffic decline (2.3%) outperformed year-to-date average decline (3.0%)
- Positive traffic growth of 2.4% recorded on December 1
- Overall Black Friday week traffic decreased 2.3% year-over-year
- Black Friday (Nov. 29) traffic declined 6.3% compared to previous year
- Saturday (Nov. 30) traffic dropped 2.0% year-over-year
Insights
The holiday retail traffic data reveals mixed signals for the retail sector. While the
The improved Sunday performance with a
-
Shopping visits for Nov. 24 – Dec. 1 were down
2.3% compared to Black Friday week 2023 but outpaced year-to-date traffic trends
NEUHAUSEN,
In further detail, Sensormatic Solutions data showed that on traffic on Saturday (Nov. 30) was down
“While the patterns of shopping have shifted, the spread of traffic across Black Friday week allowed retailers to maintain store standards and meet customers how, when and where they want to shop,” said Grant Gustafson, head of retail consulting and analytics at Sensormatic Solutions. “The holiday week saw retailers maximizing all the at their disposal — omnichannel retail, tailored promotions, shored-up supply chains and optimized shopper-to-associate ratios — to create an improved in-store shopping experience. Data-driven decision making based on the trends of this week is how retailers will continue to win during this holiday season.”
Most of Sensormatic Solutions predicted busiest holiday shopping days are still to come, including four of the top five: Super Saturday (Dec. 21), the Monday Before Christmas (Dec. 23), the Sunday before Christmas (Dec. 22) and the second Saturday before Christmas (Dec. 14).
“Though Black Friday is expected to be the busiest single shopping day of the 2024 holiday rush, there’s still plenty retailers can do to capture growing holiday spending,” said Gustafson. “As retailers prepare for the rest of the season’s busiest days, keeping a close eye on critical traffic metrics like peak traffic hours, demographics and dwell times can help them ensure their stores are up to the task of accommodating holiday traffic.”
To learn more about how Sensormatic Solutions can help retailers make the most of the holiday season, visit www.sensormatic.com. For more Sensormatic Solutions holiday insights, use #SensormaticHolidays to follow along on LinkedIn and X.
About Johnson Controls
At Johnson Controls (NYSE:JCI), we transform the environments where people live, work, learn and play. As the global leader in smart, healthy and sustainable buildings, our mission is to reimagine the performance of buildings to serve people, places and the planet.
Building on a proud history of nearly 140 years of innovation, we deliver the blueprint of the future for industries such as healthcare, schools, data centers, airports, stadiums, manufacturing and beyond through OpenBlue, our comprehensive digital offering.
Today, with a global team of 100,000 experts in more than 150 countries, Johnson Controls offers the world`s largest portfolio of building technology and software as well as service solutions from some of the most trusted names in the industry.
Visit www.johnsoncontrols.com for more information and follow @Johnson Controls on social platforms.
About Sensormatic Solutions
Sensormatic Solutions, the leading global retail solutions portfolio of Johnson Controls, powers safe, secure and seamless retail experiences. For more than 50 years, the brand has been at the forefront of the industry’s fast-moving technology adoption, redefining retail operations on a global scale and turning insights into actions. Sensormatic Solutions delivers an interconnected ecosystem of loss prevention, inventory intelligence and traffic insight solutions, along with our services and partners to enable retailers worldwide to innovate and elevate with precision, connecting data-driven outcomes that shape retail’s future. Please visit Sensormatic Solutions or follow us on LinkedIn, X and our YouTube channel .
View source version on businesswire.com: https://www.businesswire.com/news/home/20241203784591/en/
Madison Southall
Sensormatic Solutions by Johnson Controls
Work: +1 215 869 6452
madison.southall@jci.com
Grace Torrance
Matter on behalf of Sensormatic Solutions
Work: +1-978-518-4504
jciretail@matternow.com
Source: Sensormatic Solutions
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