Jackmas is Back: Unwrap 24 Days of FREE Gifts on the Jack App

Rhea-AI Summary

Jack in the Box (NASDAQ: JACK) announces '24 Days of Jackmas' promotion, offering daily free food items with minimum $1 purchase through the Jack App from December 1st to December 24th. The weekly schedule includes: free onion rings on Sundays, Jumbo Jacks on Mondays, two tacos on Tuesdays, Noggy or Nice Shake on Wednesdays, Jr. Chicken Sandwich on Thursdays, fries on Fridays, and 4-piece chicken nuggets on Saturdays. Additionally, customers can get $1 Coke Fountain Drinks daily throughout the promotion.

Positive

• Launch of promotional campaign to drive app usage and customer engagement
• Daily promotions requiring minimum $1 purchase, ensuring revenue generation while offering value
• Strategic use of loss leaders to increase customer visits and potential additional purchases

Negative

• Offering multiple free items daily could impact profit margins
• Heavy discounting might affect average ticket value

Insights

Market Research Analyst

This promotional campaign, while festive, has financial impact on JACK's overall business performance. The 24 Days of Jackmas promotion requires a minimum $1 purchase to receive free items, essentially functioning as a loss-leader strategy to drive app downloads and increase customer frequency during December. While this may boost short-term traffic, the promotion's margin impact could be concerning given the current high food costs and inflation environment. The campaign's primary value lies in digital customer acquisition and data collection through app usage, though the long-term retention effects of such heavy discounting are typically modest.

Get the Gifts You Really Want—Like Jumbo Jacks, Tacos, and Fries—for FREE!

SAN DIEGO--(BUSINESS WIRE)-- It’s beginning to taste a lot like Jackmas! Jack in the Box Inc. (NASDAQ: JACK) is back with 24 Days of Jackmas, bringing fans FREE gifts every day to make the holiday season even tastier. From December 1st through December 24th, unwrap FREE goodies with your order on the Jack App. All it takes is a $1+ purchase to enjoy holiday favorites like crispy onion rings on Sundays, classic Jumbo Jacks on Mondays, and tacos on Taco Tuesnight.

From December 1st through December 24th, unwrap FREE goodies with your order on the Jack App! (Graphic: Business Wire)

Here’s your weekly lineup of Jackmas gifts to unwrap:

• Sunday: FREE Onion Rings - because Sunday scaries are real, even during the holidays!
• Monday: Start the workweek with a FREE Jumbo Jack.
• Tuesday: It’s Taco Tuesnight - enjoy 2 FREE Tacos!
• Wednesday: Get through midweek with a FREE Regular Noggy or Nice Shake.
• Thursday: A FREE Jr. Chicken Sandwich will get any working elf through ‘Friday Eve’
• Friday: Celebrate with FREE fries of any kind.
• Saturday: Saturdays are for fun, and for FREE 4pc Chicken Nuggets.
• PLUS: A $1 Coke Fountain Drink every single day of Jackmas is the star on top of the Jackmas tree.

While now may be the most craveable time of the year, Jack in the Box is here for you year-round. Just download the Jack App, join the Jack Pack, and place your order on the app to claim your daily treats. Don’t miss your chance to make this Jackmas season the tastiest countdown to Christmas yet!

About Jack in the Box Inc.

Jack in the Box Inc. (NASDAQ: JACK), founded and headquartered in San Diego, California, is a restaurant company that operates and franchises Jack in the Box®, one of the nation's largest hamburger chains with more than 2,200 restaurants across 22 states, and Del Taco®, the second largest Mexican-American QSR chain by units in the U.S. with approximately 600 restaurants across 16 states. For more information on both brands, including franchising opportunities, visit www.jackinthebox.com and www.deltaco.com.

Category: Corporate

View source version on businesswire.com: https://www.businesswire.com/news/home/20241125325796/en/

Press Contact:

Casey Middleton

Public Relations, Jack in the Box

media@jackinthebox.com

Source: Jack in the Box Inc.

FAQ

What free items does Jack in the Box (JACK) offer during 24 Days of Jackmas?

During Jackmas, JACK offers different free items each day with $1+ purchase: Sundays - onion rings, Mondays - Jumbo Jack, Tuesdays - 2 tacos, Wednesdays - Noggy or Nice Shake, Thursdays - Jr. Chicken Sandwich, Fridays - fries, Saturdays - 4pc chicken nuggets, plus $1 Coke Fountain Drinks daily.

When does Jack in the Box (JACK) Jackmas 2024 promotion run?

The Jack in the Box Jackmas promotion runs from December 1st through December 24th, 2024.

What is the minimum purchase required for Jack in the Box (JACK) Jackmas offers?

Customers need to make a minimum purchase of $1 through the Jack App to receive the daily Jackmas promotional items.