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IZEA Worldwide, Inc. (NASDAQ: IZEA) is the premier technology platform that bridges the gap between marketers and influential creators. Headquartered in Winter Park, Florida, with additional offices in Los Angeles, San Francisco, Chicago, and Toronto, IZEA specializes in automating influencer marketing and bespoke content creation.
Through its innovative platform, IZEA connects brands with a diverse array of social influencers, ranging from leading bloggers and social media personalities to A-list celebrities and professional journalists. These creators are compensated for producing and distributing text, videos, photos, and status updates through social media channels, providing marketers with influential content and engaging stories that drive brand awareness.
IZEA's core offerings include The Creator Marketplace, IZEA Flex, and Full-Service Influencer Marketing, which empower brands to engage and transact with a wide spectrum of social influencers. Serving as a champion for the Creator Economy, IZEA has facilitated nearly 4 million transactions between online buyers and sellers since launching the industry's first-ever influencer marketing platform in 2006.
In recent developments, IZEA announced the launch of Quadra, a new generative image model available in FormAI, its suite of AI tools specifically designed for influencer marketing. Quadra offers higher-resolution and lifelike images, enhancing the representation of human characteristics such as eyes, teeth, and hands. The introduction of Quadra marks a significant step forward in IZEA’s commitment to leveraging AI for improved content quality and faster image generation.
IZEA's influence extends globally, with geographic reach across North America, APAC, and beyond. The company continues to drive innovation and growth through strategic partnerships, cutting-edge technology, and a strong focus on scaling content production and digital engagement for leading brands and agencies.
To stay updated on IZEA's latest news and developments, visit izea.com or follow them on X.com/izea.
IZEA Worldwide released its first The State of Influencer Earnings report, revealing significant growth in influencer earnings across all tiers from 2015 to 2021. Average costs per post reached all-time highs in 2021, reflecting increased marketing investments. Video platforms like TikTok and YouTube command the highest rates, with TikTok averaging $3,514 and YouTube $4,491 per post. Notably, nano-influencers saw a staggering 3,504% rise in average earnings, while mega-influencers experienced a 301% increase.
IZEA Worldwide has enhanced its influencer marketing capabilities, now featuring 15 million searchable profiles, up 50% from last year. The IZEAx® Unity Suite and IZEAx® Discovery tools now include over 1 million YouTube channels, enhanced by BrandGraph® AI. Starting February 7, subscription prices for IZEAx Discovery will increase from $149 to $169 monthly for new subscribers, reflecting its expanded functionalities. This move aims to bolster collaboration opportunities between brands and influencers.
IZEA Worldwide has secured a mid-six-figure contract expansion with a mass media company to promote a major movie release in 2022. This partnership is part of an ongoing collaboration that has grown into a multi-million-dollar annual relationship. The announcement marks a record-breaking January for IZEA, with managed services bookings exceeding previous figures. The CEO emphasized the excitement of collaborating on popular entertainment franchises and highlighted previous successful initiatives in the entertainment industry.
IZEA Worldwide, Inc. has appointed Ross Yellowlees as General Manager of Emerging Markets, a new role aimed at expanding the company's global reach.
Yellowlees, with extensive experience in advertising and marketing, will build a team to identify and scale market opportunities.
IZEA aims to leverage his expertise to drive growth following a record-setting 2021, enhancing revenue through their Emerging Markets unit and contributing to the Creator Economy.
IZEA Worldwide has released a report titled “Influencing the Metaverse”, revealing insights from a study conducted with 1,034 U.S. internet users. Key findings indicate that 70% of influencers believe the metaverse will supplant traditional social media. The research shows that 72% of influencers are monetizing their presence in the metaverse, with 90% supporting brand sponsorships within virtual games. Additionally, 66% of consumers expect to acquire a VR device in the next three years, highlighting the metaverse's potential growth.
IZEA Worldwide, Inc. (NASDAQ: IZEA) has secured a $1.7 million Managed Services contract from a leading online educational services provider, an existing client. This contract will enable IZEA's creators to enhance brand exposure and traffic throughout the calendar year. In 2021, the company reported record annual managed services bookings of $39.5 million, a significant increase from $17.3 million in 2020. IZEA anticipates continued growth in customer engagements in 2022 as brands increasingly invest in influencer marketing.
IZEA Worldwide has announced that it will now accept Bitcoin and Ethereum as payment for its influencer marketing services. This decision is part of a strategic move to accommodate influencers, with 65% of those surveyed expressing current ownership of cryptocurrencies. IZEA aims to capitalize on favorable market conditions, as BTC and ETH are trading below their all-time highs. The company has a history in cryptocurrency, having initiated mining operations in 2018, and believes this step will enhance collaborations in the evolving influencer marketing space.
IZEA Worldwide, Inc. reported a record-breaking Managed Services bookings of $39.5 million for the full year 2021, an increase of $22.2 million from 2020. The company achieved its best Q4 in history with bookings of $10.6 million, up 62% year-over-year. IZEA has expanded its customer base significantly and anticipates continued revenue growth in 2022, supported by a strong pipeline and approximately $75 million in cash. The management emphasizes ongoing investments in sales, technology, and marketing to capitalize on the growing influencer marketing sector.
IZEA Worldwide, Inc. (NASDAQ: IZEA) has secured a multi-million dollar contract expansion with a Global Fortune 20 technology company, enhancing its influence in influencer marketing. This contract supports multiple social media campaigns throughout 2022 and builds on prior engagements throughout 2021. Since 2019, IZEA has tripled its million-dollar-plus client base and doubled new Managed Service clients from 2020 to 2021. The company is set to announce Q4 bookings on January 10, 2022.
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