ironSource to Acquire Bidalgo, Further Deepening Its Platform Offering for App Developers With a Full-Stack Marketing Solution

Rhea-AI Summary

ironSource (NYSE: IS) has announced its acquisition of Bidalgo, a marketing software company, aimed at enhancing its platform for app marketers. This strategic move allows ironSource to deepen its market presence beyond gaming and expand into social, dating, and e-commerce apps. The acquisition complements ironSource's existing creative management solution, Luna Labs, offering app marketers a comprehensive toolset for managing and optimizing their marketing investments. Financial terms of the deal remain undisclosed.

Positive

• Acquisition of Bidalgo enhances ironSource's marketing capabilities, providing a comprehensive solution for app marketers.
• Expansion into non-gaming apps broadens ironSource's market presence.
• Combining technology from Bidalgo and Luna Labs creates an end-to-end marketing operation for app developers.

Negative

• None.

App Marketers Will Have a Single Control Center to Visualize, Manage and Optimize Their Paid Marketing Across Channels

TEL AVIV, Israel--(BUSINESS WIRE)-- ironSource (NYSE: IS) (“ironSource”or the “Company”) a leading business platform for the App Economy, today announced that it entered into an agreement to acquire marketing software company Bidalgo. Bidalgo’s technology empowers app marketers to drive growth by giving them unparalleled visibility and control over their marketing investment. Together with ironSource’s current creative management solution, Luna Labs, this acquisition allows ironSource to offer a wider spectrum of marketing-focused products, increasing the power and value of its platform for app marketers.

In addition, the acquisition is intended to deepen ironSource’s market presence across the entire App Economy, given Bidalgo’s customer base in apps beyond games, including leading social, dating and e-Commerce apps, who use Bidalgo’s technology to manage and optimize their marketing spend.

“In order to successfully grow their apps, it’s critical that app developers are able to measure, control, and effectively allocate funds across multiple marketing channels. That’s why it made perfect sense to partner with Bidalgo in offering truly cross-channel management and optimization of every element of marketing activity through the ironSource platform,” said Omer Kaplan, CRO and co-founder of ironSource. “This acquisition is part of a wider strategy, which includes the acquisition of Luna Labs earlier this year, to build a full marketing stack within the ironSource platform. The combination will give app marketers an end-to-end solution for their entire marketing operation in one place, from creating ads through managing campaigns across channels and optimizing them.”

"When we founded Bidalgo more than ten years ago, we had a simple goal in mind: we wanted to build the best platform for marketers to optimize their investment towards exceptional business results,” said Peli Beeri, CEO and co-founder of Bidalgo. “With industry changes, we identified the importance of creative analysis in providing greater visibility and control for marketers, and introduced new tools into our marketing intelligence platform, which today tracks and manages over $1B in media spend annually. By combining Bidalgo’s technology with the ironSource platform, we’ll be able to create a unique offering for mobile marketers, with one place to create, analyze and manage every aspect of their paid marketing."

“ironSource and Bidalgo already work with many of the same customers, who use multiple products on the ironSource platform along with Bidalgo’s marketing technology,” said Tomer Bar Zeev, CEO and co-founder of ironSource. “This not only highlights the value of the combined offering and our stickiness with customers, it’s also a testament to the strength of our platform-based approach to the App Economy, and our customer-centric approach to M&A.”

Financial and legal terms of the deal were not disclosed.

About ironSource

ironSource is a leading business platform for the App Economy. App developers use ironSource's platform to turn their apps into successful, scalable businesses, leveraging a comprehensive set of software solutions which help them grow and engage users, monetize content, and analyze and optimize business performance to drive more overall growth. The ironSource platform also empowers telecom operators to create a richer device experience, incorporating relevant app and service recommendations to engage users throughout the lifecycle of the device. By providing a comprehensive business platform for the core constituents of the App Economy, ironSource allows customers to focus on what they do best, creating great apps and user experiences, while enabling their business expansion in the App Economy. For more information please visit www.is.com

About Bidalgo

Bidalgo is an established leader in marketing intelligence, serving as a driving force behind the digital success of global brands. Bidalgo’s Marketing Intelligence platform maximizes the effectiveness of paid marketing by enabling companies to visualize, analyze, and control their investment—all in a highly customizable, out-of-the-box solution enriched by creative data. With six offices across the globe and partnerships with dozens of networks, including Facebook, Google, Apple, TikTok, and Snapchat, and more than $1B in ad spend tracked through the platform annualy, Bidalgo’s clients enjoy world-class product innovation and unparalleled support. For more information, visit www.bidalgo.com.

Cautionary Statement Regarding ​​Forward-Looking Statements

This press release includes various forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, or the Securities Act, and Section 21E of the Securities Exchange Act of 1934, as amended, or the Exchange Act, which represent our management’s beliefs and assumptions concerning future events. These statements are intended to qualify for the “safe harbor” from liability established by the Private Securities Litigation Reform Act of 1995. Examples of such forward-looking statements include, but are not limited to, statements regarding the expected timing and impact of the transaction, the benefits and cost synergies of the transaction, expected impacts to operating expenditures, ironSource’s business strategy and competitive position following the consummation of the transactions as well as ironSource’s future prospects, business strategies and projections for future periods. Words such as “expect,” “estimate,” “project,” “budget,” “forecast,” “anticipate,” “intend,” “plan,” “may,” “will,” “could,” “should,” “believes,” “predicts,” “potential,” “continue,” and similar expressions are intended to identify such forward-looking statements but are not the exclusive means for identifying such statements. By their very nature, forward-looking statements involve inherent risks and uncertainties, both general and specific, and there are risks that the predictions, forecasts, projections and other forward-looking statements will not be achieved. You should understand that a number of factors could cause actual results to differ materially from the plans, objectives, expectations, estimates and intentions expressed in such forward-looking statements, such as the failure to consummate the transaction; failure to satisfy closing conditions to the transaction; failure to realize the synergies or benefits of the transaction; and other important factors set forth under “Risk Factors” in the Company’s Registration Statement on Form F-1 (Registration No. 333-258223) originally filed with the Securities and Exchange Commission on July 28, 2021, and the Company’s other SEC filings. ironSource cautions readers not to place undue reliance upon any forward-looking statements, which speak only as of the date made. Other than as may be required by applicable laws, ironSource does not undertake or accept any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements to reflect any change in its expectations or any change in events, conditions or circumstances on which any such statement is based.

View source version on businesswire.com: https://www.businesswire.com/news/home/20211025005439/en/

Media:

Michal Chafets

michal.chafets@is.com

+972548300831

Olivia Davis

olivia.davis@fgh.com

+1646-918-4742

Investor Relations:

Daniel Amir

daniel.amir@is.com

+1415-726-5900

Source: ironSource

FAQ

What is the significance of ironSource's acquisition of Bidalgo?

The acquisition enhances ironSource's platform for app marketers, integrating Bidalgo's capabilities for improved marketing management and reach.

How will the acquisition of Bidalgo affect ironSource's stock (IS)?

The acquisition is expected to strengthen ironSource's competitive position and growth potential, but specific impacts on stock performance will depend on market reactions.

What does Bidalgo bring to ironSource?

Bidalgo provides advanced marketing analytics and control tools, enhancing ironSource's offerings for app marketers across various industries.

What was the financial outcome of the deal between ironSource and Bidalgo?

The financial terms of the acquisition were not disclosed in the press release.