iQIYI's Ultimate Online Cinema Section to Premiere "Double World"

Rhea-AI Summary

iQIYI Inc. (NASDAQ: IQ) announced the exclusive premiere of the action-adventure film Double World on its Ultimate Online Cinema via Premium Video on Demand on July 24, 2020. This marks the first blockbuster to debut in this section, utilizing a four-effect extraordinary home theater standard for enhanced audio-visual experience. The film, set in fictional Chinese kingdoms, showcases the journey of three young protagonists aspiring to become military marshals. iQIYI previously introduced other films through PVOD, aiming to provide immersive viewing experiences.

Positive

• Exclusive premiere of Double World enhances iQIYI's content offering.
• 4K quality and advanced audio standards improve user experience.
• Continued investment in original content with future PVOD releases.

Negative

• None.

BEIJING, July 24, 2020 /PRNewswire/ -- iQIYI Inc. (NASDAQ: IQ) ("iQIYI" or the "Company"), an innovative market-leading online entertainment service in China, is pleased to announce that the blockbuster action-adventure fantasy film Double World (the "Film") has premiered exclusively on its Ultimate Online Cinema on July 24 through its Premium Video on Demand (PVOD) mode. Through this mode, iQIYI users in China's Mainland can view the film via the iQIYI app before its formal theatrical release. The Film is the first film to premiere on iQIYI's Ultimate Online Cinema section and the first blockbuster that iQIYI has adopted a four-effect extraordinary home theater audio and video standard for.

A period action drama set in a world of fictional Chinese kingdoms, the Film tells the story of three young people going for military marshal selection and the challenges they must overcome along the journey. Empowered by iQIYI's self-developed coding technology, iQIYI users can watch the Film in 4K quality, Dolby Vision, Dolby Atmos, iQIYI HDR, and Ultra High Frame Rate. iQIYI has also adopted home theater audio and video standards for the Film, so that users are able to enjoy the immersive audio and visual experience at home.

Previously, iQIYI premiered the action-comedy film Enter the Fat Dragon through PVOD, followed by the action film Knockout, starring Han Geng and Wu Junmei as well as the acclaimed art film Spring Tide and the Oscar-nominated film Marriage Story. More new releases will be made available through iQIYI's PVOD mode in the future, delivering the ultimate online viewing experience to its users.

 

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SOURCE iQIYI, Inc.

FAQ

When did iQIYI premiere Double World?

iQIYI premiered Double World on July 24, 2020.

What is Double World about?

Double World is a period action drama about three young people facing challenges during military marshal selection.

What technology does iQIYI use for film viewing?

iQIYI uses self-developed coding technology for 4K quality, Dolby Vision, and Dolby Atmos.

How does Premium Video on Demand work on iQIYI?

Users can view films through the iQIYI app before their theatrical release.

What other films has iQIYI premiered through PVOD?

iQIYI has previously premiered Enter the Fat Dragon, Knockout, Spring Tide, and Marriage Story.