From screen to society: latest iQIYI-presented films champion realism in cinematic storytelling
iQIYI, China's leading online entertainment platform, has announced the premiere of two reality-driven films, 'Mumu' and 'We Girls', for the Qingming Festival holiday. Mumu, starring Yixing ZHANG, features nearly 30 hearing-impaired actors and has already generated RMB 10.8 million in pre-sales. We Girls, directed by Xiaogang FENG and starring Liying ZHAO, focuses on women's solidarity and survival stories.
The releases align with a growing trend in Chinese cinema toward realism, with real-life themed films contributing 32% of the total Chinese box office in 2023. iQIYI's recent successes include 'Upstream', 'Break Through the Darkness', 'Hachiko', and 'Wolf Hiding' - each grossing over RMB 100 million.
The company supports industry development through initiatives like Golden Screenwriters' Night and the Online Film Young Creators Project, providing funding, mentorship, and distribution assistance to emerging filmmakers.
iQIYI, la principale piattaforma di intrattenimento online in Cina, ha annunciato la premiere di due film basati sulla realtà, 'Mumu' e 'We Girls', in occasione delle festività del Qingming. Mumu, con Yixing ZHANG come protagonista, presenta quasi 30 attori con disabilità uditive e ha già generato 10,8 milioni di RMB in prevendite. We Girls, diretto da Xiaogang FENG e con Liying ZHAO, si concentra sulla solidarietà femminile e sulle storie di sopravvivenza.
Le uscite si allineano a una crescente tendenza nel cinema cinese verso il realismo, con film a tema reale che contribuiscono per il 32% del totale del botteghino cinese nel 2023. I recenti successi di iQIYI includono 'Upstream', 'Break Through the Darkness', 'Hachiko' e 'Wolf Hiding', ognuno dei quali ha incassato oltre 100 milioni di RMB.
L'azienda sostiene lo sviluppo del settore attraverso iniziative come la Golden Screenwriters' Night e il Progetto Online Film Young Creators, fornendo finanziamenti, mentorship e assistenza alla distribuzione per i filmmaker emergenti.
iQIYI, la principal plataforma de entretenimiento en línea de China, ha anunciado el estreno de dos películas basadas en la realidad, 'Mumu' y 'We Girls', para las festividades del Qingming. Mumu, protagonizada por Yixing ZHANG, cuenta con casi 30 actores con discapacidad auditiva y ya ha generado 10.8 millones de RMB en preventas. We Girls, dirigida por Xiaogang FENG y protagonizada por Liying ZHAO, se centra en la solidaridad femenina y las historias de supervivencia.
Los estrenos se alinean con una creciente tendencia en el cine chino hacia el realismo, con películas de temática real que contribuyen con el 32% de la taquilla total de China en 2023. Los recientes éxitos de iQIYI incluyen 'Upstream', 'Break Through the Darkness', 'Hachiko' y 'Wolf Hiding', cada una de las cuales ha recaudado más de 100 millones de RMB.
La empresa apoya el desarrollo de la industria a través de iniciativas como la Golden Screenwriters' Night y el Proyecto de Jóvenes Creadores de Cine en Línea, proporcionando financiación, mentoría y asistencia en distribución a cineastas emergentes.
iQIYI, 중국의 주요 온라인 엔터테인먼트 플랫폼,이 청명절 휴일을 맞아 'Mumu'와 'We Girls'라는 두 개의 현실 기반 영화를 발표했습니다. Mumu는 Yixing ZHANG이 출연하며, 거의 30명의 청각 장애인 배우가 등장하고, 이미 1,080만 위안의 사전 판매를 기록했습니다. We Girls는 Xiaogang FENG이 감독하고 Liying ZHAO가 주연하며, 여성의 연대와 생존 이야기에 초점을 맞추고 있습니다.
이번 출시작은 중국 영화에서 현실주의로의 증가하는 추세와 일치하며, 2023년에는 실제 테마의 영화가 중국 총 박스 오피스의 32%를 차지했습니다. iQIYI의 최근 성공작으로는 'Upstream', 'Break Through the Darkness', 'Hachiko', 'Wolf Hiding'가 있으며, 각각 1억 위안 이상을 벌어들였습니다.
회사는 Golden Screenwriters' Night와 Online Film Young Creators Project와 같은 이니셔티브를 통해 산업 발전을 지원하며, 신진 영화 제작자에게 자금 지원, 멘토링 및 배급 지원을 제공합니다.
iQIYI, la principale plateforme de divertissement en ligne en Chine, a annoncé la première de deux films basés sur la réalité, 'Mumu' et 'We Girls', pour les vacances du Qingming. Mumu, avec Yixing ZHANG dans le rôle principal, met en vedette près de 30 acteurs malentendants et a déjà généré 10,8 millions de RMB en préventes. We Girls, réalisé par Xiaogang FENG et avec Liying ZHAO, se concentre sur la solidarité féminine et les histoires de survie.
Les sorties s'inscrivent dans une tendance croissante du cinéma chinois vers le réalisme, les films à thème réel contribuant à hauteur de 32 % du box-office total chinois en 2023. Les récents succès d'iQIYI incluent 'Upstream', 'Break Through the Darkness', 'Hachiko' et 'Wolf Hiding', chacun ayant rapporté plus de 100 millions de RMB.
L'entreprise soutient le développement de l'industrie à travers des initiatives telles que la Golden Screenwriters' Night et le Projet des Jeunes Créateurs de Films en Ligne, fournissant financement, mentorat et assistance à la distribution aux cinéastes émergents.
iQIYI, Chinas führende Online-Entertainment-Plattform, hat die Premiere von zwei realitätsbasierten Filmen, 'Mumu' und 'We Girls', zum Qingming-Fest angekündigt. Mumu, mit Yixing ZHANG in der Hauptrolle, zeigt fast 30 gehörlose Schauspieler und hat bereits 10,8 Millionen RMB an Vorverkäufen generiert. We Girls, unter der Regie von Xiaogang FENG und mit Liying ZHAO in der Hauptrolle, konzentriert sich auf die Solidarität von Frauen und Überlebensgeschichten.
Die Veröffentlichungen entsprechen einem wachsenden Trend im chinesischen Kino hin zum Realismus, wobei Filme mit realen Themen 32 % des gesamten chinesischen Box Office im Jahr 2023 ausmachen. Zu den jüngsten Erfolgen von iQIYI gehören 'Upstream', 'Break Through the Darkness', 'Hachiko' und 'Wolf Hiding', die jeweils über 100 Millionen RMB eingespielt haben.
Das Unternehmen unterstützt die Entwicklung der Branche durch Initiativen wie die Golden Screenwriters' Night und das Online Film Young Creators Project, die aufstrebenden Filmemachern Finanzierung, Mentoring und Vertriebsunterstützung bieten.
- Strong pre-sales performance: Mumu generated RMB 10.8M in pre-screening revenues
- High audience reception with 9.7 rating on Taopiaopiao platform
- Multiple films (Break Through the Darkness, Hachiko, Wolf Hiding) each grossed over RMB 100M
- Strategic alignment with growing market trend towards realism (32% of box office)
- None.
The premieres reflect a broader shift in Chinese cinema toward realism. According to an industry report, in 2023, more than half of the top 20 films drew from real-life themes, contributing
"Mumu" and "We Girls" bring realism to the big screen
Starring pop star and actor Yixing ZHANG, "Mumu" tells the story of a deaf father determined to build a better life for his daughter who unfortunately falls into a trap and becomes ensnared in a life of crime. The touching and heartfelt narrative is brought to life by authentic performances, including those of nearly 30 hearing-impaired actors. Directed by Mo SHA, the film is adapted from the tear-jerking short film of the same name, which earned him the best young director award on "Action!," an iQIYI original variety show designed to empower emerging filmmakers. Early screenings have earned a 9.7 score on
Directed by award-winning filmmaker Xiaogang FENG and starring Liying ZHAO, "We Girls" follows a mother who risks everything to purchase an expensive cochlear implant for her daughter and is subsequently sentenced to prison. There, she meets a group of other women who help each other reintegrate into society and start anew. With an all-female cast and themes of solidarity and survival, the film is already generating buzz, topping real-time watchlists on ticketing platforms like Maoyan and trending across Weibo, Baidu, and WeChat.
iQIYI's diverse film offerings and strategic industry initiatives
These premieres build on iQIYI's strong portfolio of realism-themed content, highlighted by the theatrical release of "Upstream," a blockbuster portraying the struggles of a laid-off middle-aged programmer who turns to food delivery work. iQIYI has also expanded its premium film offerings through strategic partnerships with filmmakers, delivering commercial hits like "Break Through the Darkness," "Hachiko," and "Wolf Hiding" – all of which grossed over
Over the years, iQIYI has made sustained contributions to the film industry through content creation, talent cultivation, and innovative business models. iQIYI's Founder and CEO Yu GONG has previously shared the aspirations guiding the company's continued support for filmmakers, including increasing copyright investments to generate sustainable returns, expanding filmmaker collaborations to diversify content, and carefully balancing artistic expression with commercial viability.
This vision is exemplified by initiatives like Golden Screenwriters' Night, a pioneering event in
CONTACT: iQIYI Press, press@qiyi.com
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SOURCE iQIYI
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