iQIYI showcases strategic response to TV drama industry trends: short-form content and technological innovation drive growth
iQIYI, China's leading online entertainment platform, has unveiled its strategic initiatives focusing on short-form content and technological innovation. The company has launched two key programs: the 'Thousand Mini-Dramas Initiative' and 'Hundred Short-Dramas Initiative' across two content theaters. The Mini-Drama Theater offers 1-3 minute vertical content, while the Short-Drama Theater features 5-20 minute horizontal format content.
The company's mini-drama portfolio has reached over 10,000 titles, capturing 95% of leading mini-drama content providers. In December 2024, their first mini-drama achieved over RMB 1 million in revenue-sharing income. The iQIYI Lite app now primarily features free, ad-supported mini-dramas, while the main app maintains focus on long-form content.
On the technology front, iQIYI has invested in virtual production, including a new 2,500-square-meter flagship virtual studio. Their IQ Stage platform, featuring over 20 patented technologies, has improved production efficiency by 30% in shows like 'My Journey to You'.
iQIYI, la principale piattaforma di intrattenimento online della Cina, ha svelato le sue iniziative strategiche focalizzate sui contenuti brevi e sull'innovazione tecnologica. L'azienda ha lanciato due programmi chiave: l' 'Iniziativa dei Mille Mini-Drama' e l' 'Iniziativa dei Cento Short-Drama' in due teatri di contenuto. Il Teatro dei Mini-Drama offre contenuti verticali di 1-3 minuti, mentre il Teatro degli Short-Drama presenta contenuti in formato orizzontale di 5-20 minuti.
Il portafoglio di mini-drama dell'azienda ha raggiunto oltre 10.000 titoli, catturando il 95% dei principali fornitori di contenuti di mini-drama. Nel dicembre 2024, il loro primo mini-drama ha raggiunto oltre 1 milione di RMB in entrate da condivisione. L'app iQIYI Lite ora presenta principalmente mini-drama gratuiti supportati da pubblicità, mentre l'app principale si concentra sui contenuti di lunga durata.
In ambito tecnologico, iQIYI ha investito nella produzione virtuale, inclusi un nuovo studio virtuale di 2.500 metri quadrati. La loro piattaforma IQ Stage, con oltre 20 tecnologie brevettate, ha migliorato l'efficienza di produzione del 30% in spettacoli come 'Il Mio Viaggio Verso di Te'.
iQIYI, la principal plataforma de entretenimiento en línea de China, ha revelado sus iniciativas estratégicas centradas en contenido de formato corto e innovación tecnológica. La compañía ha lanzado dos programas clave: la 'Iniciativa de Mil Mini-Dramas' y la 'Iniciativa de Cien Short-Dramas' en dos teatros de contenido. El Teatro de Mini-Dramas ofrece contenido vertical de 1-3 minutos, mientras que el Teatro de Short-Dramas presenta contenido en formato horizontal de 5-20 minutos.
El portafolio de mini-dramas de la empresa ha alcanzado más de 10,000 títulos, capturando el 95% de los principales proveedores de contenido de mini-dramas. En diciembre de 2024, su primer mini-drama logró más de 1 millón de RMB en ingresos por reparto. La aplicación iQIYI Lite ahora presenta principalmente mini-dramas gratuitos con anuncios, mientras que la aplicación principal se centra en contenido de larga duración.
En el ámbito tecnológico, iQIYI ha invertido en producción virtual, incluyendo un nuevo estudio virtual insignia de 2,500 metros cuadrados. Su plataforma IQ Stage, que cuenta con más de 20 tecnologías patentadas, ha mejorado la eficiencia de producción en un 30% en programas como 'Mi Viaje Contigo'.
iQIYI, 중국의 선도적인 온라인 엔터테인먼트 플랫폼,은 짧은 형식의 콘텐츠와 기술 혁신에 초점을 맞춘 전략적 이니셔티브를 공개했습니다. 이 회사는 '천 개의 미니 드라마 이니셔티브'와 '백 개의 숏 드라마 이니셔티브'라는 두 가지 주요 프로그램을 런칭했습니다. 미니 드라마 극장은 1-3분 길이의 수직 콘텐츠를 제공하고, 숏 드라마 극장은 5-20분 길이의 수평 형식 콘텐츠를 제공합니다.
회사의 미니 드라마 포트폴리오는 10,000개 이상의 제목에 도달하여 주요 미니 드라마 콘텐츠 제공자의 95%를 차지하고 있습니다. 2024년 12월, 그들의 첫 번째 미니 드라마는 100만 RMB 이상의 수익 공유 수입을 달성했습니다. iQIYI Lite 앱은 이제 주로 광고 지원 무료 미니 드라마를 제공하며, 메인 앱은 긴 형식의 콘텐츠에 중점을 두고 있습니다.
기술 면에서 iQIYI는 새로운 2,500제곱미터 규모의 플래그십 가상 스튜디오를 포함한 가상 제작에 투자했습니다. 20개 이상의 특허 기술을 갖춘 IQ Stage 플랫폼은 '너에게 가는 나의 여행'과 같은 프로그램에서 제작 효율성을 30% 향상시켰습니다.
iQIYI, la principale plateforme de divertissement en ligne de Chine, a dévoilé ses initiatives stratégiques axées sur le contenu court et l'innovation technologique. L'entreprise a lancé deux programmes clés : l' 'Initiative des Mille Mini-Dramas' et l' 'Initiative des Cent Short-Dramas' dans deux théâtres de contenu. Le Théâtre des Mini-Dramas propose des contenus verticaux de 1 à 3 minutes, tandis que le Théâtre des Short-Dramas présente des contenus au format horizontal de 5 à 20 minutes.
Le portefeuille de mini-dramas de l'entreprise a atteint plus de 10 000 titres, capturant 95 % des principaux fournisseurs de contenu de mini-dramas. En décembre 2024, leur premier mini-drama a généré plus d'un million de RMB de revenus partagés. L'application iQIYI Lite propose désormais principalement des mini-dramas gratuits soutenus par la publicité, tandis que l'application principale reste concentrée sur le contenu long.
Sur le plan technologique, iQIYI a investi dans la production virtuelle, y compris un nouveau studio virtuel phare de 2 500 mètres carrés. Leur plateforme IQ Stage, dotée de plus de 20 technologies brevetées, a amélioré l'efficacité de production de 30 % dans des spectacles comme 'Mon Voyage vers Toi'.
iQIYI, Chinas führende Online-Entertainment-Plattform, hat ihre strategischen Initiativen vorgestellt, die sich auf Kurzform-Inhalte und technologische Innovation konzentrieren. Das Unternehmen hat zwei wichtige Programme gestartet: die 'Initiative der Tausend Mini-Dramen' und die 'Initiative der Hundert Kurz-Dramen' in zwei Inhaltstheatern. Das Mini-Drama-Theater bietet vertikale Inhalte von 1-3 Minuten, während das Kurz-Drama-Theater Inhalte im horizontalen Format von 5-20 Minuten präsentiert.
Das Mini-Drama-Portfolio des Unternehmens hat über 10.000 Titel erreicht und erfasst 95% der führenden Mini-Drama-Inhaltsanbieter. Im Dezember 2024 erzielte ihr erstes Mini-Drama über 1 Million RMB an Einnahmen aus der Gewinnbeteiligung. Die iQIYI Lite-App bietet jetzt hauptsächlich kostenlose, werbefinanzierte Mini-Dramen, während die Haupt-App sich auf Langform-Inhalte konzentriert.
Im technologischen Bereich hat iQIYI in virtuelle Produktionen investiert, darunter ein neues 2.500 Quadratmeter großes Flaggschiff-Virtual-Studio. Ihre IQ Stage-Plattform, die über 20 patentierte Technologien umfasst, hat die Produktionseffizienz in Shows wie 'Meine Reise zu dir' um 30% verbessert.
- Mini-drama portfolio reached 10,000 titles, capturing 95% market share
- First mini-drama generated RMB 1M+ in revenue-sharing (Dec 2024)
- Highest viewership market share in long-form dramas for Q4 and full year 2024
- 30% increase in production efficiency through virtual filming techniques
- Completed 2,500 sq meter flagship virtual studio with 20+ patented technologies
- None.
Insights
iQIYI's strategic pivot toward short-form content represents a calculated response to evolving viewer preferences in China's competitive streaming landscape. The company has effectively developed a dual-theater strategy with mini-dramas (1-3 minutes) and short-dramas (5-20 minutes) that complements its established long-form content business. Their portfolio of 10,000+ mini-drama titles capturing 95% of leading mini-drama providers demonstrates aggressive market consolidation.
The deliberate app segmentation strategy—maintaining premium subscription content on the main app while positioning iQIYI Lite as an ad-supported mini-drama platform—creates multiple revenue streams and addresses diverse viewer segments. The milestone of generating
Most significantly, iQIYI's substantial investment in virtual production technology (including a 2,500-square-meter flagship studio and proprietary IQ Stage platform with 20+ patented technologies) delivers tangible production efficiencies, with "My Journey to You" achieving a
iQIYI's strategy aligns with key viewer and advertiser trends in the Chinese streaming market, positioning the company for improved financial performance. The multi-format content approach (long-form, short-form, and mini-dramas) maximizes audience engagement while diversifying revenue opportunities across subscription and advertising channels.
The company's market leadership in Q4 and full-year 2024 viewership for long-form dramas provides a solid foundation, while the rapid scaling of mini-drama content creates new growth vectors. The
The virtual production investments deliver substantial operational efficiencies (demonstrated by the
The app bifurcation strategy (premium subscription-based main app and ad-supported Lite app) effectively segments the market to maximize monetization across different user demographics and willingness-to-pay tiers.
Strategic Expansion of Mini-Drama Ecosystem
As the content and entertainment industry continues to transform, iQIYI shared content strategies that include serialized long-form dramas, premium short-form content, and industrialized mini-dramas, along with its technological innovations aimed at enhancing production capabilities.
During a keynote speech on emerging content formats, iQIYI Senior Vice President Haitao YANG outlined the company's strategic initiatives in response to growing market demand for concise storytelling. Highlighting the expansion of its mini and short dramas ecosystem, Yang detailed two key programs - the "Thousand Mini-Dramas Initiative" and "Hundred Short-Dramas Initiative," which are being implemented across two distinct content theaters.
The "Mini-Drama Theater" focuses on mobile-optimized vertical content of 1-3 minutes per episode, covering genres from romance to suspense while the "Short-Drama Theater" features horizontal format content of 5-20 minutes per episode, emphasizing premium period dramas and urban storylines.
Leveraging iQIYI's established expertise in long-form video content production, the company has achieved breakthroughs in this segment, with its mini-drama portfolio now surpassing 10,000 titles and capturing
iQIYI has also revamped its Apps to improve users' viewing experience recently. While iQIYI's main app continues to focus on long-form video with membership-based revenue models, iQIYI Lite app has been strategically repositioned to primarily feature free mini-dramas supported by advertising. Recent data indicates the format's growing popularity, with mini-drama viewing time on the main app now rivaling that of animation, kids' content, and variety shows. On iQIYI Lite app, mini-dramas have secured the second position in viewership, surpassed only by traditional long-form dramas.
Virtual Production Technology Elevates Content Production
At the conference, iQIYI Vice President Liang ZHU highlighted the company's cutting-edge advancements in virtual production technology, which have been actively implemented across its robust portfolio of long-form dramas, where iQIYI has secured the highest viewership market share in both Q4 and throughout the full year of 2024, according to data from Enlightent.
For example, the original drama "My Journey to You" achieved a remarkable
Zhu explained how these innovations are becoming a mainstream trend in the industry, with leading content platforms and IP owners achieving significant improvements in both efficiency and quality through virtual production and reusable digital assets.
To stay at the forefront, iQIYI has made substantial infrastructure investments, including the recent completion of a 2,500-square-meter flagship virtual studio that meets world-class standards of excellence. Additionally, its self-developed IQ Stage virtual production platform integrates over 20 patented technologies, enabling sophisticated real-and-virtual integration effects that deliver exceptional visual experiences to global audiences.
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SOURCE iQIYI
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