iQIYI 2025 World Conference: Shaping the future of online entertainment through integrated "long + short" storytelling and enhanced IP monetization
iQIYI, China's leading online entertainment platform, unveiled its strategic vision at the 2025 World Conference, announcing over 400 new titles and major initiatives. The company is implementing a two-year transformation focusing on an integrated 'long + short' content strategy, featuring five signature drama brands and multiple mini-drama initiatives.
The platform is launching a content-driven e-commerce platform and expanding IP monetization through theme parks in Yangzhou and Kaifeng. Key technological innovations include iJump, an AI-powered feature enabling scene navigation, Taodou intelligent assistant for personalized recommendations, and enhanced production tools like Screenplay Workshop and QClip suite.
The strategy aims to balance commercial success with artistic value while adapting to shorter attention spans and evolving viewer habits through AI integration and diverse content formats.
iQIYI, la principale piattaforma cinese di intrattenimento online, ha presentato la sua visione strategica alla Conferenza Mondiale 2025, annunciando oltre 400 nuovi titoli e importanti iniziative. L'azienda sta attuando una trasformazione biennale basata su una strategia integrata di contenuti 'lungo + corto', con cinque marchi drammatici di punta e numerosi progetti di mini-serie.
La piattaforma lancia una piattaforma di e-commerce basata sui contenuti e amplia la monetizzazione degli IP tramite parchi a tema a Yangzhou e Kaifeng. Tra le innovazioni tecnologiche principali figurano iJump, una funzione AI che consente la navigazione tra le scene, Taodou, assistente intelligente per raccomandazioni personalizzate, e strumenti avanzati di produzione come Screenplay Workshop e la suite QClip.
La strategia punta a bilanciare il successo commerciale con il valore artistico, adattandosi a tempi di attenzione più brevi e alle abitudini di visione in evoluzione grazie all'integrazione dell'AI e a formati di contenuto diversificati.
iQIYI, la principal plataforma china de entretenimiento en línea, presentó su visión estratégica en la Conferencia Mundial 2025, anunciando más de 400 nuevos títulos y grandes iniciativas. La compañía está llevando a cabo una transformación de dos años centrada en una estrategia integrada de contenido 'largo + corto', con cinco marcas dramáticas emblemáticas y múltiples iniciativas de mini-dramas.
La plataforma está lanzando una plataforma de comercio electrónico impulsada por contenido y expandiendo la monetización de IP a través de parques temáticos en Yangzhou y Kaifeng. Las innovaciones tecnológicas clave incluyen iJump, una función potenciada por IA que permite la navegación por escenas, Taodou, asistente inteligente para recomendaciones personalizadas, y herramientas de producción mejoradas como Screenplay Workshop y la suite QClip.
La estrategia busca equilibrar el éxito comercial con el valor artístico, adaptándose a períodos de atención más cortos y a los hábitos cambiantes de los espectadores mediante la integración de IA y formatos de contenido diversos.
iQIYI, 중국을 대표하는 온라인 엔터테인먼트 플랫폼이 2025 세계 컨퍼런스에서 전략 비전을 발표하며 400개 이상의 신규 타이틀과 주요 이니셔티브를 공개했습니다. 회사는 2년간의 변혁을 진행 중이며, 통합된 '장편 + 단편' 콘텐츠 전략에 중점을 두고 다섯 개의 대표 드라마 브랜드와 다양한 미니 드라마 프로젝트를 선보입니다.
플랫폼은 콘텐츠 기반 전자상거래 플랫폼을 출시하고 양저우와 카이펑에 테마파크를 통해 IP 수익화를 확대하고 있습니다. 주요 기술 혁신으로는 장면 탐색이 가능한 AI 기반 기능 iJump, 개인 맞춤 추천을 위한 지능형 어시스턴트 Taodou, 그리고 Screenplay Workshop과 QClip 스위트 같은 향상된 제작 도구가 포함됩니다.
이 전략은 AI 통합과 다양한 콘텐츠 형식을 통해 짧아진 집중 시간과 변화하는 시청자 습관에 적응하면서 상업적 성공과 예술적 가치를 균형 있게 추구하는 것을 목표로 합니다.
iQIYI, la principale plateforme chinoise de divertissement en ligne, a dévoilé sa vision stratégique lors de la Conférence mondiale 2025, annonçant plus de 400 nouveaux titres et des initiatives majeures. L’entreprise met en œuvre une transformation sur deux ans axée sur une stratégie de contenu intégrée « long + court », comprenant cinq marques dramatiques phares et plusieurs projets de mini-séries.
La plateforme lance une plateforme de commerce électronique axée sur le contenu et étend la monétisation des droits de propriété intellectuelle via des parcs à thème à Yangzhou et Kaifeng. Parmi les innovations technologiques clés figurent iJump, une fonction alimentée par l’IA permettant la navigation dans les scènes, Taodou, un assistant intelligent pour des recommandations personnalisées, ainsi que des outils de production améliorés comme Screenplay Workshop et la suite QClip.
La stratégie vise à équilibrer succès commercial et valeur artistique tout en s’adaptant à des temps d’attention plus courts et à l’évolution des habitudes des spectateurs grâce à l’intégration de l’IA et à des formats de contenu variés.
iQIYI, Chinas führende Online-Unterhaltungsplattform, stellte auf der Weltkonferenz 2025 ihre strategische Vision vor und kündigte über 400 neue Titel sowie bedeutende Initiativen an. Das Unternehmen führt eine zweijährige Transformation durch, die sich auf eine integrierte 'lang + kurz' Content-Strategie konzentriert, mit fünf charakteristischen Drama-Marken und mehreren Mini-Drama-Projekten.
Die Plattform startet eine content-gesteuerte E-Commerce-Plattform und erweitert die IP-Monetarisierung durch Themenparks in Yangzhou und Kaifeng. Wichtige technologische Innovationen umfassen iJump, eine KI-gestützte Funktion zur Szenennavigation, den intelligenten Assistenten Taodou für personalisierte Empfehlungen sowie verbesserte Produktionstools wie Screenplay Workshop und die QClip-Suite.
Die Strategie zielt darauf ab, kommerziellen Erfolg mit künstlerischem Wert in Einklang zu bringen und sich durch KI-Integration und vielfältige Inhaltsformate an kürzere Aufmerksamkeitsspannen und sich wandelnde Sehgewohnheiten anzupassen.
- Launch of content-driven e-commerce platform targeting paid subscribers
- Expansion into physical retail through two flagship theme parks
- Implementation of AI-powered tools to improve production efficiency and user experience
- Diversification of content portfolio with 400+ new titles across multiple formats
- Acknowledges shrinking user attention spans affecting traditional content consumption
- Two-year transformation period may impact short-term performance
- Significant investment required in AI technology and content production
Insights
iQIYI unveils ambitious content slate and monetization strategy, balancing traditional formats with short-form content to adapt to changing viewer habits.
iQIYI's announcement of 400+ new titles represents a significant strategic shift as the company embraces an integrated "long + short" content approach. This transformation directly addresses the market reality of shrinking attention spans, with CEO Yu Gong explicitly framing 2025 as "a turning point for the industry."
The company's content strategy shows sophisticated market segmentation through its five branded drama theaters ("Laugh On," "Light On," "Love On," "Masterpiece," and "Microcosm"), each targeting distinct audience preferences. More notable is their aggressive push into the mini-drama space with five dedicated initiatives, including the "Thousand Mini-Dramas Initiative" – signaling a substantial resource allocation to short-form content.
The launch of a content-driven e-commerce platform represents a crucial revenue diversification strategy beyond traditional subscription and advertising models. By targeting existing paid subscribers as the core e-commerce audience, iQIYI is attempting to increase average revenue per user rather than solely pursuing subscriber growth. This approach aligns with mature streaming market dynamics where new subscriber acquisition becomes increasingly challenging.
The recently announced theme parks in Yangzhou and Kaifeng further demonstrate iQIYI's vertical integration ambitions, extending digital IP into physical experiences. This multi-channel approach mirrors successful global entertainment companies that monetize content across diverse touchpoints.
While these initiatives show strategic adaptation to market trends, they also create significant execution challenges as iQIYI attempts to simultaneously scale content production, launch e-commerce operations, and develop offline experiences – all while maintaining content quality across formats.
iQIYI deploys AI across viewer experience and production workflow, potentially reducing costs while enhancing content engagement through personalization.
iQIYI's technology announcements reveal a comprehensive AI strategy spanning both consumer-facing features and back-end production systems. The introduction of iJump represents a fundamental shift in content consumption, allowing viewers to navigate between scenes based on personal preference. As stated by Wenfeng LIU, President of Infrastructure and Intelligent Content Distribution, this creates "a shift from producer-driven delivery to user-driven selection" – potentially increasing engagement by accommodating varied attention spans.
The Taodou intelligent assistant and Taodou World functionality demonstrate sophisticated applications of large language models in entertainment. The ability to interact with nearly 1,000 virtual characters from iQIYI titles creates additional engagement touchpoints beyond traditional viewing.
On the production side, the Screenplay Workshop and QClip production suite introduce AI-driven efficiencies that could significantly impact content economics. By leveraging AI for plot evaluation, character development, and narrative refinement, iQIYI is addressing fundamental creative processes rather than merely optimizing technical workflows.
The cloud-based asset management and wireless on-set monitoring capabilities suggest meaningful production workflow improvements that could reduce time-to-market for new content. This technological infrastructure becomes particularly critical as iQIYI attempts to scale both long-form and short-form content production simultaneously.
While these technologies appear promising, their true value will depend on actual adoption rates and measurable efficiency gains. The strategic importance of these AI investments lies in their potential to simultaneously reduce production costs while enhancing viewer engagement – addressing both sides of the streaming business equation.
- 400+ titles and five mini-drama initiatives to advance its "long + short" strategy
- Strengthens IP monetization with the content-driven e-commerce platform
- AI-powered tools to elevate viewing experience and boost production efficiency
"2025 is a turning point for the industry," said Yu GONG, Founder and CEO of iQIYI. "As user attention spans shrink and content creation accelerates, we are adapting by prioritizing high-quality storytelling, expanding mini-drama formats as a new growth engine beyond traditional long-form. Our focus remains audience-centric, delivering premium content that balances commercial success with artistic value."
Advancing "long + short" content slate at scale
iQIYI is entering a two-year transformation to scale both long- and short-form content. The newly announced slate for 2025-2026 includes over 400 titles spanning drama series, mini- and short-dramas, variety shows, films, documentaries, animation, and sports.
Xiaohui WANG, Chief Content Officer of iQIYI, highlighted that 2025 marks the official start of the "long + short" content transformation cycle — aimed at combining scale with storytelling quality while meeting evolving viewer demands and consumption habits.
The platform's long-form strategy will be anchored by five signature drama brands — "Laugh On," "Light On," "Love On," "Masterpiece," and "Microcosm" Theaters — each dedicated to serialized dramas spanning comedy, crime, romance, literary adaptations, and cinematic experimentation with fewer episodes. At the conference, iQIYI also unveiled the upcoming adaptations of acclaimed crime novelist Zi Jinchen's latest trilogy, set to join the future lineup of "Light On Theater" alongside ongoing and forthcoming titles such as "A Life For A Life," "Low IQ Crime," and "Dead End."
In film, iQIYI launched plans to boost its self-produced slate and construct a holistic framework supporting filmmakers from emerging talent incubation to commercial blockbusters — reinforcing its competitiveness in the film market.
On the short-form front, iQIYI is doubling down on its premium mini-drama (1-5 minutes/episode) strategy with five dedicated initiatives, including the "Thousand Mini-Dramas Initiative" and "Hundred Hong Kong Mini-Dramas Initiative" programs. These efforts aim to enrich genre diversity and elevate the artistic standards of the format. For short-dramas (5-20 minutes/episode), the company is rolling out a flagship "Major Short-Drama Initiative" to scale both volume and quality.
In the mini-variety space, iQIYI is developing lightweight, theme-based content across multiple verticals — from IP derivatives, innovative formats, niche audiences, and social hot topics — designed to meet increasingly fragmented user consumption patterns.
To amplify the commercial impact of its content, iQIYI upgraded its marketing model, aiming to provide marketing solutions across content types while unlocking new brand partnership opportunities.
Scaling IP monetization with e-commerce and theme parks
Alongside content expansion, iQIYI is advancing its IP monetization strategy across both digital and physical channels. It has launched the trial operation of its content-driven e-commerce platform, integrating its rich IP portfolio, livestreaming, and short-form videos. Tightly integrated with programming and supported by celebrity participation, the new e-commerce feature allows users to engage with content while purchasing products in real time. The platform targets iQIYI's paid subscribers as core users, aiming to establish a strong commercial foundation in 2025 and drive accelerated growth in 2026.
This follows the recent announcement of the two flagship iQIYI LAND theme parks in Yangzhou,
Empowering diverse viewing and scalable creation with AI technologies
iQIYI is also accelerating the integration of AI to meet evolving viewer habits and improve content production efficiency.
The company introduced iJump, a feature that caters to changing viewing preferences, enabling users to jump between scenes. "iJump gives control back to the viewer," said Wenfeng LIU, President of Infrastructure and Intelligent Content Distribution Business Group (IIG) at iQIYI.
"By analyzing user habits and attention patterns, our AI learns to surface the most engaging story beats — whether that means a full-length episode, a 35-minute edit, or a 20-minute fast cut. This shift — from producer-driven delivery to user-driven selection — reshapes how we design content and products."
iQIYI also featured Taodou, its intelligent assistant, providing personalized recommendations and intuitive content access through voice and text commands. Meanwhile, Taodou World, powered by large AI models, allows real-time conversations with nearly 1,000 virtual characters from iQIYI titles — extending IP influence and deepening audience immersion.
On the production side, iQIYI's Screenplay Workshop leverages AI to support creators with tools for plot evaluation, character development, and narrative refinement. The upgraded QClip production suite further improves efficiency with cloud-based asset management and wireless on-set monitoring.
Together, these technologies streamline workflows, enhance creative output, enable immersive viewing experiences, and reinforce iQIYI's leadership in intelligent content production.
CONTACT: iQIYI Press, press@qiyi.com
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SOURCE iQIYI
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