iQIYI hosts Glittering Night to drive high-quality development in mini and short drama industry
iQIYI, China's leading online entertainment platform, hosted its inaugural Glittering Night ceremony in Suzhou on March 14, 2025, focusing on transforming the mini and short drama industry from quantity-driven to premium content creation. The event gathered over 400 creators and 70 actors, presenting 34 competitive honors.
The company announced its strategic ecosystem development through two standardized formats: the vertical-screen 'Mini-Drama Theater' (1-5 minutes/episode) and horizontal 'Short-Drama Theater' (5-20 minutes/episode). iQIYI unveiled 47 new titles across multiple genres and introduced the 'Hundred Hong Kong Mini-Dramas Initiative' in partnership with two collaborators.
CEO Yu Gong emphasized the platform's commitment to enhancing content quality using AI and virtual production technology. The company aims to improve advertising monetization and boost traffic through efficient content marketing of premium mini and short dramas.
iQIYI, la principale piattaforma di intrattenimento online della Cina, ha ospitato la sua cerimonia inaugurale Glittering Night a Suzhou il 14 marzo 2025, concentrandosi sulla trasformazione dell'industria delle mini e brevi produzioni teatrali da un approccio basato sulla quantità a una creazione di contenuti di alta qualità. L'evento ha riunito oltre 400 creatori e 70 attori, presentando 34 premi competitivi.
L'azienda ha annunciato lo sviluppo del suo ecosistema strategico attraverso due formati standardizzati: il 'Mini-Drama Theater' verticale (1-5 minuti/episodio) e il 'Short-Drama Theater' orizzontale (5-20 minuti/episodio). iQIYI ha svelato 47 nuovi titoli in diversi generi e ha introdotto l'iniziativa 'Hundred Hong Kong Mini-Dramas' in collaborazione con due partner.
Il CEO Yu Gong ha sottolineato l'impegno della piattaforma a migliorare la qualità dei contenuti utilizzando l'IA e la tecnologia di produzione virtuale. L'azienda mira a migliorare la monetizzazione pubblicitaria e aumentare il traffico attraverso un marketing dei contenuti efficace per mini e brevi drammi di alta qualità.
iQIYI, la principal plataforma de entretenimiento en línea de China, celebró su ceremonia inaugural Glittering Night en Suzhou el 14 de marzo de 2025, enfocándose en transformar la industria de los mini y cortos dramas de un enfoque basado en la cantidad a una creación de contenido premium. El evento reunió a más de 400 creadores y 70 actores, presentando 34 premios competitivos.
La empresa anunció el desarrollo de su ecosistema estratégico a través de dos formatos estandarizados: el 'Mini-Drama Theater' vertical (1-5 minutos/episodio) y el 'Short-Drama Theater' horizontal (5-20 minutos/episodio). iQIYI reveló 47 nuevos títulos en múltiples géneros e introdujo la iniciativa 'Hundred Hong Kong Mini-Dramas' en colaboración con dos socios.
El CEO Yu Gong enfatizó el compromiso de la plataforma para mejorar la calidad del contenido utilizando IA y tecnología de producción virtual. La empresa tiene como objetivo mejorar la monetización publicitaria y aumentar el tráfico a través de un marketing de contenido eficiente para mini y cortos dramas de alta calidad.
iQIYI, 중국의 선도적인 온라인 엔터테인먼트 플랫폼이 2025년 3월 14일 수저우에서 첫 번째 Glittering Night 세리머니를 개최하였으며, 미니 및 짧은 드라마 산업을 양적 접근에서 프리미엄 콘텐츠 제작으로 전환하는 데 중점을 두었습니다. 이 행사에는 400명 이상의 창작자와 70명의 배우가 참석하여 34개의 경쟁상을 수여했습니다.
회사는 '미니 드라마 극장' (세로 화면, 에피소드당 1-5분)과 '짧은 드라마 극장' (가로 화면, 에피소드당 5-20분)이라는 두 가지 표준화된 형식을 통해 전략적 생태계 개발을 발표했습니다. iQIYI는 여러 장르에서 47개의 새로운 제목을 공개하고, 두 협력사와 함께 '백 홍콩 미니 드라마 이니셔티브'를 도입했습니다.
CEO 유 공은 AI와 가상 제작 기술을 활용하여 콘텐츠 품질을 향상시키겠다는 플랫폼의 의지를 강조했습니다. 회사는 프리미엄 미니 및 짧은 드라마의 효과적인 콘텐츠 마케팅을 통해 광고 수익화와 트래픽 증가를 목표로 하고 있습니다.
iQIYI, la principale plateforme de divertissement en ligne en Chine, a organisé sa première cérémonie Glittering Night à Suzhou le 14 mars 2025, axée sur la transformation de l'industrie des mini et courts drames d'une approche axée sur la quantité à une création de contenu premium. L'événement a rassemblé plus de 400 créateurs et 70 acteurs, présentant 34 prix compétitifs.
L'entreprise a annoncé le développement de son écosystème stratégique à travers deux formats standardisés : le 'Mini-Drama Theater' vertical (1-5 minutes/épisode) et le 'Short-Drama Theater' horizontal (5-20 minutes/épisode). iQIYI a dévoilé 47 nouveaux titres dans plusieurs genres et a introduit l'initiative 'Hundred Hong Kong Mini-Dramas' en partenariat avec deux collaborateurs.
Le PDG Yu Gong a souligné l'engagement de la plateforme à améliorer la qualité du contenu en utilisant l'IA et la technologie de production virtuelle. L'entreprise vise à améliorer la monétisation publicitaire et à augmenter le trafic grâce à un marketing de contenu efficace pour les mini et courts drames de haute qualité.
iQIYI, Chinas führende Online-Entertainment-Plattform, veranstaltete am 14. März 2025 in Suzhou ihre erste Glittering Night-Zeremonie, die sich darauf konzentrierte, die Mini- und Kurzdramawelt von einer quantitätsgetriebenen zu einer hochwertigen Inhaltsproduktion zu transformieren. Die Veranstaltung versammelte über 400 Kreative und 70 Schauspieler und verlieh 34 Wettbewerbs-Preise.
Das Unternehmen kündigte die Entwicklung seines strategischen Ökosystems durch zwei standardisierte Formate an: das vertikale 'Mini-Drama Theater' (1-5 Minuten/Episode) und das horizontale 'Short-Drama Theater' (5-20 Minuten/Episode). iQIYI stellte 47 neue Titel aus verschiedenen Genres vor und führte die 'Hundred Hong Kong Mini-Dramas Initiative' in Partnerschaft mit zwei Collaboratoren ein.
CEO Yu Gong betonte das Engagement der Plattform, die Inhaltsqualität durch den Einsatz von KI und virtueller Produktionstechnologie zu verbessern. Das Unternehmen zielt darauf ab, die Werbe-Monetarisierung zu verbessern und den Traffic durch effizientes Content-Marketing für hochwertige Mini- und Kurzdramen zu steigern.
- Strategic shift towards premium content production to improve monetization
- Launch of 47 new titles across multiple genres
- Implementation of AI and virtual production technology for content enhancement
- Established standardized format structure for content delivery
- Previous industry focus on marketing over content quality indicates potential transition challenges
- Heavy investment required in content production and technology upgrades
The dual-format occasion combined executive forums addressing content standardization with evening celebrations honoring premium productions like short- and mini-drama of the year, and revealed new strategic programs to elevate production values through 2025. With over 70 distinguished actors and more than 400 creators in attendance, the event presented 34 competitive honors while charting industry-wide quality benchmarks.
During his remarks at the forum, iQIYI Founder and CEO Yu GONG reiterated that iQIYI will continue to enhance the aesthetics and value of mini and short drama content, making full use of artificial intelligence and virtual production technology to improve the quality of short-form content produced. "Building a content ecosystem consisting of both long and short-form content is iQIYI's firm development strategy. No matter the length, we hope that viewers will be able to find content they like on iQIYI," Gong stated.
Strategic ecosystem development for premium productions
As part of its integrated long-form and short-form content strategy, iQIYI has structured its mini/short drama ecosystem through two standardized formats: the vertical-screen "Mini-Drama Theater" (1-5 minutes/episode) and the horizontal "Short-Drama Theater" (5-20 minutes/episode).
Previously, the industry norm heavily favored spending large budgets on advertising and marketing rather than quality content. However, the transition to high-quality content production is essential for the industry's advancement. With its massive user base, expert production capabilities, mature membership model, and friendly revenue-sharing rules, iQIYI is well positioned to raise the standard for development of the mini and short drama industry under a clear strategy of creating a content ecosystem that includes both long and short-form.
iQIYI Senior Vice President Haitao YANG detailed the platform's strategy for making premium short-form content by establishing an open content ecosystem and encouraging more creators to work together to create a diverse range of mini and short dramas through various models of cooperation. iQIYI has also further refined user segmentation through the different positioning of the iQIYI main app and iQIYI Lite app.
The strategic framework has already manifested in iQIYI's latest production pipeline, with the forum serving as a launchpad for 47 new titles. The upcoming mini drama lineup spans multiple genres such as fantasy, costume, and comedy, incorporating youthful, internet culture-infused content. The short drama lineup includes sequels to popular IP series such as "Original Sin" and "A Ming Dynasty Mystery" among numerous other premium titles.
Additionally, iQIYI announced a new plan for cooperation based on its existing "Thousand Mini-Dramas Initiative" and "Hundred Short-Dramas Initiative." The new project — the "Hundred Hong Kong Mini-Dramas Initiative" — is jointly launched by iQIYI and two partners, and will solicit IP adaptations and productions from upstream partners to recreate the craze for classic
Moreover, with the rollout of greater high-quality content, iQIYI aims to boost traffic of premium mini and short dramas through efficient content marketing, opening up greater commercialization opportunities and improving advertising monetization.
Honors to recognize premium content and creators
At the Glittering Night 2025 ceremony in the evening, several dramas, stars, and creative teams were recognized for their exceptional works. In the short drama category, 30 dramas and 42 actors and creators received 16 different honors, with dramas including "First Marriage" and "Blind Woman" receiving outstanding short drama, "Original Sin" receiving most popular short drama, and "The Great Nobody" receiving short drama of the year. Actors including Muchen LI, Jiayi WU, and Zhixin FAN received short drama star of the year.
In the mini drama category, 12 dramas and 47 actors and creators received 18 different honors, with dramas including "Deng Feng Tai" (translates as "Ascending the Phoenix Platform") and "Palace of Schemes" receiving outstanding mini drama, and "The Emperor's Dominance" receiving mini drama of the year. Actors including Yizhen XU and Xi ZHONG received mini drama star of the year.
CONTACT: iQIYI Press, press@qiyi.com
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SOURCE iQIYI
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