iQIYI announces the groundbreaking of its first comprehensive theme park, leveraging IP-driven offline experiences to boost growth
iQIYI, China's leading online entertainment platform, has announced plans to develop its first comprehensive theme park, iQIYI LAND, in Yangzhou, Jiangsu Province, set to open later in 2025. The park will feature seven entertainment sectors including immersive theater, holographic light space, and mixed reality party games.
The theme park will leverage the company's extensive film and drama IPs, incorporating cutting-edge technology to create immersive experiences. Located strategically within the city's 'Ten Miles of the Grand Canal' demonstration zone, the park will be easily accessible from major cities like Shanghai, Nanjing, and Suzhou.
This expansion builds on iQIYI's successful track record in offline entertainment, including over 40 immersive theater venues across 20+ Chinese cities. Their existing ventures, such as 'Strange Tales of the Tang Dynasty: To the West,' have attracted over 100,000 visitors in their first year, with visitor numbers surging 206% during the recent Chinese New Year holiday period.
iQIYI, la principale piattaforma di intrattenimento online della Cina, ha annunciato piani per sviluppare il suo primo parco a tema completo, iQIYI LAND, a Yangzhou, nella provincia del Jiangsu, che aprirà entro la fine del 2025. Il parco presenterà sette settori di intrattenimento, tra cui teatro immersivo, spazio luminoso olografico e giochi di festa in realtà mista.
Il parco tematico sfrutterà l'ampio portafoglio di proprietà intellettuale di film e drammi dell'azienda, incorporando tecnologie all'avanguardia per creare esperienze immersive. Situato strategicamente all'interno della zona dimostrativa 'Dieci Miglia del Grande Canale' della città, il parco sarà facilmente accessibile da grandi città come Shanghai, Nanchino e Suzhou.
Questa espansione si basa sul successo di iQIYI nel settore dell'intrattenimento offline, con oltre 40 sedi di teatro immersivo in più di 20 città cinesi. Le loro iniziative esistenti, come 'Strange Tales of the Tang Dynasty: To the West', hanno attratto oltre 100.000 visitatori nel loro primo anno, con un aumento del 206% nel numero di visitatori durante il recente periodo delle festività del Capodanno cinese.
iQIYI, la principal plataforma de entretenimiento en línea de China, ha anunciado planes para desarrollar su primer parque temático integral, iQIYI LAND, en Yangzhou, provincia de Jiangsu, que se inaugurará a finales de 2025. El parque contará con siete sectores de entretenimiento, incluidos teatro inmersivo, espacio de luz holográfica y juegos de fiesta de realidad mixta.
El parque temático aprovechará la amplia cartera de propiedad intelectual de películas y dramas de la compañía, incorporando tecnología de vanguardia para crear experiencias inmersivas. Ubicado estratégicamente dentro de la zona de demostración 'Diez Millas del Gran Canal' de la ciudad, el parque será fácilmente accesible desde grandes ciudades como Shanghái, Nanjing y Suzhou.
Esta expansión se basa en el exitoso historial de iQIYI en el entretenimiento fuera de línea, que incluye más de 40 locales de teatro inmersivo en más de 20 ciudades chinas. Sus iniciativas existentes, como 'Strange Tales of the Tang Dynasty: To the West', han atraído a más de 100,000 visitantes en su primer año, con un aumento del 206% en el número de visitantes durante el reciente período de vacaciones del Año Nuevo chino.
iQIYI, 중국의 주요 온라인 엔터테인먼트 플랫폼,이 2025년 말 개장을 목표로 장쑤성 양저우에 첫 종합 테마파크 iQIYI LAND 개발 계획을 발표했습니다. 이 파크는 몰입형 극장, 홀로그램 조명 공간, 혼합 현실 파티 게임을 포함한 7개의 엔터테인먼트 섹터를 특징으로 합니다.
테마파크는 회사의 방대한 영화 및 드라마 지적 재산을 활용하여 최첨단 기술을 통합하여 몰입형 경험을 창출할 것입니다. 도시의 '대운하 10리' 시범 구역 내에 전략적으로 위치하여 상하이, 난징, 쑤저우와 같은 대도시에서 쉽게 접근할 수 있습니다.
이번 확장은 20개 이상의 중국 도시에서 40개 이상의 몰입형 극장 시설을 포함한 iQIYI의 오프라인 엔터테인먼트 성공 기록을 기반으로 합니다. '당나라의 이상한 이야기: 서쪽으로'와 같은 기존 사업은 첫 해에 100,000명 이상의 방문자를 끌어모았으며, 최근 중국 설 연휴 동안 방문자 수가 206% 증가했습니다.
iQIYI, la principale plateforme de divertissement en ligne de Chine, a annoncé des projets pour développer son premier parc à thème complet, iQIYI LAND, à Yangzhou, dans la province du Jiangsu, qui ouvrira fin 2025. Le parc comprendra sept secteurs de divertissement, y compris un théâtre immersif, un espace lumineux holographique et des jeux de fête en réalité mixte.
Le parc à thème tirera parti du vaste portefeuille de propriété intellectuelle de films et de drames de l'entreprise, en intégrant des technologies de pointe pour créer des expériences immersives. Situé stratégiquement dans la zone de démonstration 'Dix Miles du Grand Canal' de la ville, le parc sera facilement accessible depuis de grandes villes comme Shanghai, Nankin et Suzhou.
Cette expansion s'appuie sur le bilan réussi d'iQIYI dans le divertissement hors ligne, y compris plus de 40 lieux de théâtre immersif dans plus de 20 villes chinoises. Leurs initiatives existantes, telles que 'Strange Tales of the Tang Dynasty: To the West', ont attiré plus de 100 000 visiteurs lors de leur première année, avec une augmentation de 206 % du nombre de visiteurs pendant la récente période des fêtes du Nouvel An chinois.
iQIYI, Chinas führende Online-Entertainment-Plattform, hat Pläne angekündigt, ihren ersten umfassenden Themenpark, iQIYI LAND, in Yangzhou, Provinz Jiangsu, zu entwickeln, der Ende 2025 eröffnet werden soll. Der Park wird sieben Unterhaltungssektoren umfassen, darunter immersives Theater, holografischen Lichtraum und Mixed-Reality-Partygames.
Der Themenpark wird das umfangreiche Film- und Drama-IP des Unternehmens nutzen und modernste Technologie integrieren, um immersive Erlebnisse zu schaffen. Strategisch innerhalb der 'Zehn Meilen des Großen Kanals' Demonstrationszone der Stadt gelegen, wird der Park von großen Städten wie Shanghai, Nanjing und Suzhou leicht erreichbar sein.
Diese Expansion baut auf iQIYIs erfolgreicher Bilanz im Offline-Entertainment auf, einschließlich über 40 immersiven Theaterstandorten in mehr als 20 chinesischen Städten. Ihre bestehenden Unternehmungen, wie 'Strange Tales of the Tang Dynasty: To the West', haben im ersten Jahr über 100.000 Besucher angezogen, wobei die Besucherzahlen während der jüngsten chinesischen Neujahrsfeiertage um 206 % gestiegen sind.
- Strategic expansion into theme park business creates new revenue stream
- Proven success in offline entertainment with 40+ venues across 20+ cities
- Strong visitor growth of 206% during Chinese New Year period
- Prime location near major cities enhances accessibility and visitor potential
- Significant capital investment required for theme park development
- Increased operational costs and risks associated with physical venue management
- Dependence on post-pandemic tourism recovery and consumer spending
Insights
iQIYI's expansion into physical theme parks represents a significant strategic diversification from its core digital streaming business. The announcement of iQIYI LAND in Yangzhou marks the company's most ambitious offline venture to date, building upon their existing portfolio of 40 smaller immersive theater venues across China.
What's particularly noteworthy is the demonstrated synergy between online and offline engagement. The company reported a
The strategic location within the Grand Canal Cultural Belt places iQIYI LAND within a government-supported cultural development initiative, potentially offering regulatory advantages and alignment with broader tourism objectives. The proximity to major population centers like Shanghai, Nanjing, and Suzhou creates access to a substantial visitor base.
For iQIYI, this represents a capital-intensive pivot that will test their operational capabilities beyond digital content delivery. Theme parks require different expertise in facilities management, physical entertainment production, and seasonal business planning. The company's track record with smaller venues provides some confidence, but a comprehensive theme park operates at an entirely different scale and complexity level.
This theme park venture showcases iQIYI's evolution from a streaming platform to a comprehensive IP ecosystem manager. By transforming digital IPs into physical experiences, iQIYI is creating multiple revenue touchpoints from the same intellectual property - a strategy that has proven successful for global entertainment giants.
The seven distinct entertainment sectors within iQIYI LAND - particularly the immersive theater, holographic light space, and MR party games - leverage the company's technological strengths while extending their narrative universes. What's clever is how they're incorporating themed dining and merchandise, creating additional monetization channels beyond admission fees.
The success of their existing immersive theater adaptations, with one IP attracting 100,000+ visitors in its first year, provides a modest proof of concept. However, sustained theme park success requires continuously refreshed attractions and seasonal programming to drive repeat visits.
This initiative reflects a broader trend among Chinese digital entertainment companies seeking to reduce reliance on pure subscription revenue by creating premium physical experiences. The rapid timeline (opening "later this year") suggests much of the development was underway before this announcement, indicating committed resource allocation. While potentially diluting focus from their core streaming business, the cross-platform engagement data shows promising audience behavior that could ultimately strengthen their digital offering through enhanced IP value and brand affinity.
Set to open later this year, iQIYI LAND will feature seven unique entertainment sectors, including immersive theater, holographic light space, interactive performance theater, film set interaction area, NPC (non-player character) experiences, MR (mixed reality) party games, and other offline activities. The park will also offer themed dining options, IP merchandise, and other attractions tailored to diverse visitors, all designed to boost local tourism and energize the surrounding community.
"iQIYI LAND marks a significant milestone in our offline experience business strategy. By integrating cutting-edge technology with our extensive portfolio of IPs, we aim to create immersive entertainment experiences that transport visitors into a dream world of film and TV," said Yu GONG, founder and CEO of iQIYI.
"Yangzhou's rich heritage, vibrant cultural tourism, and innovative spirit make it the ideal location for this venture, perfectly aligned with our mission to reimagine Chinese storytelling through technology and offer a new cultural landmark in the city's Grand Canal area," added GONG.
Strategically located in Yangzhou, the park will be within a couple of hours' drive or high-speed rail ride from key cities like
This prime location will also be part of the city's "Ten Miles of the Grand Canal" demonstration zone, a key component of a broader initiative to revitalize the Grand Canal Cultural Belt. This initiative seeks to blend cultural tourism, leisure, and commercial development, ultimately creating a unified urban landmark that enhances the area's overall appeal.
IP beyond screens
This development builds on iQIYI's proven track record in offline entertainment ventures. The company has showcased the value-creating potential of its IP assets through the successful operation of immersive theaters integrating IP and VR technology at over 40 venues across more than 20 cities in
Additionally, the company opened its first parent-child theme park, iQIYI QiBubble Space, in 2023, which brought the company's original animation IPs to life and created immersive, memorable experiences that deepen family engagement with the content.
The synergy between these immersive offline experiences and online content engagement was also highlighted by data released by iQIYI following this year's Chinese New Year holiday period. Visitor numbers for the immersive theater experience based on hit drama "Strange Tales of Tang Dynasty 2: To the West" surged by
CONTACT: iQIYI Press, press@qiyi.com
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SOURCE iQIYI
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