iQIYI Releases Its XR App for Apple Vision Pro

Rhea-AI Summary

On June 27, 2024, iQIYI, a top online entertainment service in China, launched its iQIYI XR app for the Apple Vision Pro headset. The app is among the first in the VisionOS App Store in mainland China and offers an immersive viewing experience using iQIYI's extensive content library and advanced Apple Vision Pro features.

It includes over 25,000 high-quality videos and supports Dolby Vision and eXave MAX technology, delivering 4K Ultra HD, HDR, high frame rates, and superior audio. Users can access a variety of genres, including popular new series and films, with enhanced eye-tracking for vivid experiences.

The XR app integrates spatial computing technology for a seamless blend of digital and physical worlds, offering unique viewing experiences like the immersive scenes from 'Love Between Fairy and Devil' and panoramic VR adventures. The app also features personalized 3D emojis for interactive bullet comments, enhancing user engagement.

Positive

• Launch of iQIYI XR app on Apple's Vision Pro boosts company visibility and tech leadership.
• App features over 25,000 high-quality videos, catering to diverse user preferences.
• Supports advanced technologies like Dolby Vision and eXave MAX for superior 4K Ultra HD and HDR experiences.
• Integration of spatial computing technology provides unique immersive experiences.

Negative

• None.

BEIJING, July 1, 2024 /PRNewswire/ -- On June 27, iQIYI, a leading online entertainment service in China, announced the launch of its Apple Vision Pro App, iQIYI XR. As one of the first batch of apps on the VisionOS App Store in Chinese mainland, the iQIYI XR app offers an immersive viewing experience leveraging the company's rich content library and advanced capabilities of the new Apple Vision Pro mixed reality headset.

The iQIYI XR app boasts an extensive library of over 25,000 high-quality videos, immersive IP viewing experience, and 3D emoji for bullet comments, showcasing iQIYI's commitment to providing an engaging content consumption experience empowered by innovative technology.

Users will have access to a synchronized content library that covers a wide range of genres, including drama series, variety shows, and films. Popular new iQIYI original drama series like Follow Your Heart and variety shows such as The Rap of China 2024 will be available. Additionally, users can experience 3D films like White Snake 2: Green Snake from the comfort of their homes, with the advanced eye-tracking technology intensifying the exhilarating viewing experience of fight scenes.

The Vision Pro App supports Dolby Vision and iQIYI's pioneering eXave(exceptional audio and visual enjoyment) MAX technology, unlocking the full potential of Vision Pro's advanced display technology. It delivers a home theater-level audio-visual experience with 4K Ultra HD, HDR, high frame rate and high audio quality.

Moreover, the immersive IP viewing experience fully leverages the revolutionary spatial computing technology, seamlessly blending digital content with the physical world. Based on the digital assets of the highly acclaimed series Love Between Fairy and Devil, this experience transports users directly into the vivid scenes of the storyline. Additionally, users can embark on thrilling virtual adventures through panoramic VR video experiences, immersing themselves in breathtaking natural landscapes, thrilling extreme sports, and much more.

To further enhance viewer engagement, users can now personalize their viewing reactions with 3D emoji when sending bullet comments, enabling them to connect with the content in a unique and interactive way.

With the emergence of new technology, iQIYI is dedicated to staying at the forefront of driving innovation in the viewing experience with premium content, while also catering to diverse viewing needs across various scenarios.

CONTACT: iQIYI Press, press@qiyi.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/iqiyi-releases-its-xr-app-for-apple-vision-pro-302186877.html

SOURCE iQIYI

FAQ

What is the significance of iQIYI's XR app launch for Apple Vision Pro?

The iQIYI XR app's launch for Apple Vision Pro marks iQIYI's entry into advanced mixed reality entertainment, enhancing user experience with over 25,000 high-quality videos.

How does the iQIYI XR app utilize Apple Vision Pro's features?

The iQIYI XR app leverages Apple Vision Pro's features with Dolby Vision, eXave MAX technology, and advanced eye-tracking to deliver superior audio-visual experiences in 4K Ultra HD and HDR.

What kind of content is available on the iQIYI XR app for Apple Vision Pro?

The iQIYI XR app offers a synchronized library of over 25,000 videos, including drama series, variety shows, films, and immersive IP experiences like 'Love Between Fairy and Devil.'

What interactive features does the iQIYI XR app include?

The iQIYI XR app includes 3D emojis for bullet comments, allowing users to personalize their viewing reactions and engage interactively with content.

How does the iQIYI XR app enhance the viewing experience with spatial computing?

The iQIYI XR app uses spatial computing to blend digital content with the physical world, offering immersive scenes and panoramic VR adventures.