iQIYI Launches First All-Immersive Entertainment Experience The Luoyang VR Project in Shanghai

Rhea-AI Summary

On February 18, 2023, iQIYI launched the Luoyang Virtual Reality (VR) Project in Shanghai, marking a significant advancement in all-immersive entertainment. This project integrates immersive theatre, VR technologies, and original IP-based plotlines to offer a unique experience that transports participants back 1,300 years to the ancient city of Luoyang. Utilizing advanced Inside-out Tracking technology and sensory-simulation techniques, the project creates a highly realistic 300 square meter environment. Developed by iQIYI's DREAMVERSE studio, it adds to the iQIYI Chinese Historic City Universe, which comprises 12 entertainment projects inspired by Luoyang.

Positive

• Launch of the innovative Luoyang VR Project enhances iQIYI's position in the immersive entertainment market.
• Integration of VR with theatre opens new avenues for immersive storytelling.
• Utilization of advanced sensory-simulation technology creates a highly engaging audience experience.

Negative

• None.

BEIJING, Feb. 20, 2023 /PRNewswire/ -- iQIYI, an innovative market-leading online entertainment service in China, officially unveiled its Luoyang Virtual Reality (VR) Project in Shanghai on Feb. 18, showcasing the industry's first-ever all-immersive entertainment experience which incorporates VR technologies, original IP-based plotlines, and immersive theatre.

The Luoyang VR Project opens with an immersive theatre experience and follows with a thrilling 50-minute VR-powered journey that takes the participants back 1,300 years in time to the ancient city of Luoyang, and accumulates a unique user experience that breaks conceptual bounds between the virtual world and physical reality.

The project marks the first attempt in the VR industry to integrate different elements from immersive theatre, VR, and original IP. The set construction, for instance, makes full use of and expands upon the physical space, while customizing the wall and ground structure according to the game content.

The project also leverages the "Inside-out Tracking" technology and other industry-leading, sensory-simulation techniques to "build in" cars, boats, carriages, and other props as well to simulate the physical experience of high winds, waterfall, and explosion—all within a physical space of 300 square meters. The upshot is a highly realistic environment that fully immerses the audience in the story.

ZHANG Hang, Vice President of iQIYI and head of iQIYI DREAMVERSE studio, said: "The Luoyang VR Project marks a step-up from a purely VR experience, as we've integrated real life scenes such as costume-changing and live performance; VR transports users into another universe, allowing them to become the character shaping the story throughout the journey in the city Luoyang, for an all-immersive entertainment experience."

Created by the iQIYI DREAMVERSE studio, the Project marks the latest addition to iQIYI Chinese Historic City Universe (iCHCU) of Luoyang, which consists of 12 distinct entertainment projects all inspired by the popular Luoyang IP.

iQIYI first entered the field of offline VR entertainment in 2018, and, in 2020, established the production studio DREAMVERSE to focus on curating VR projects and all-immersive experiences. DREAMVERSE has since launched a series of popular offline VR projects, and the Luoyang VR Project marks its latest hit.

Third-party data reveals that in China, the market of offline immersive entertainment projects is growing rapidly. As a long-standing champion of technology- and innovation-driven entertainment, iQIYI will continue to leverage innovation to explore "VR+" content and expand upon the VR content-consumption ecology.

CONTACT: iQIYI Press, press@qiyi.com   

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SOURCE iQIYI

FAQ

What is the Luoyang VR Project launched by iQIYI?

The Luoyang VR Project is an all-immersive entertainment experience integrating VR and immersive theatre, launched by iQIYI on February 18, 2023.

When was the Luoyang VR Project unveiled?

The Luoyang VR Project was officially unveiled on February 18, 2023.

Where is the Luoyang VR Project located?

The Luoyang VR Project is located in Shanghai, China.

How does the Luoyang VR Project enhance user experience?

It offers a realistic environment with sensory-simulation techniques and VR technology, allowing participants to engage with the historical narrative.

What technologies are used in the Luoyang VR Project?

The project uses Inside-out Tracking technology and various sensory-simulation techniques to create an immersive experience.