iQIYI International Begins Filming "The Ferryman: Legends of Nanyang", the Company's First Original Drama for Southeast Asia

Rhea-AI Summary

iQIYI International announced the start of filming its first original drama, The Ferryman: Legends of Nanyang, aimed at the Southeast Asia market. The series, adapted from the 2014 hit Soul Ferry, focuses on historical narratives from Singapore and Malaysia during WWII. It features local talent, including lead actor Lawrence Wong, who also becomes the company's first VIP member ambassador. This move supports iQIYI's strategy to localize content and expand its reach in Southeast Asia, with plans to open offices in Thailand, Malaysia, the Philippines, and Indonesia.

Positive

• Launch of original drama The Ferryman: Legends of Nanyang enhances regional content localization.
• Appointment of popular actor Lawrence Wong as VIP member ambassador boosts brand visibility.
• Expansion into Southeast Asia reinforced by setting up local offices.

Negative

• None.

SINGAPORE, Aug. 6, 2020 /PRNewswire/ -- iQIYI International, an on-demand video streaming platform bringing popular Asian content to an international audience, today announced that the company has commenced filming The Ferryman: Legends of Nanyang (the "Series"), its first original drama created for the Southeast Asia market. To further support the expansion into the Southeast Asia market, iQIYI International has named the film's leading actor Lawrence Wong as the company's first VIP member ambassador.

Adapted for the region in terms of cast and crew, storyline and location selection, the Series will provide a more localized viewing experience for Southeast Asian users who resonate with the Series' geographical and cultural background.

The Series, adapted from iQIYI's 2014 classic Mandarin-language series Soul Ferry, portrays the history of Singapore and Malaysia during World War II. It is produced by executive producer Guo Jingyu and Yeo Saik Pin, and co-directed by Guo Shimin, director of the Mandarin-language series Soul Ferry, and Chia Men Yiang, a renowned Singaporean director. Young Singaporean actors Lawrence Wong and Kate Kinney and Chinese actor Qi Yuwu lead the cast.

The Ferryman: Legends of Nanyang will showcase the Nanyang's rich and diverse culture including Singapore's Peranakan. The Series will be mainly shot in Singapore, featuring famous landmarks such as The Merlion, Marina Bay Sands, Clarke Quay and Orchard Road. The Soul Ferry IP franchise boasts a strong user base thanks to its novel subject matter, high production quality and social significance. Since its release, Soul Ferry, which was China's first original online drama series, has gone on to receive critical and acclaim and widespread popularity.

iQIYI International also appointed leading actor Lawrence Wong in the Series as the company's first VIP member ambassador. Wong is widely popular in Southeast Asia for his outstanding performances in films, dramas and variety shows. Wong received high acclaim for his performance in Story of Yanxi Palace, which was an international hit popular amongst Chinese and Southeast Asian audiences.

iQIYI International has made remarkable progress in content localization for the Southeast Asia market since it launched there in June 2019. Headquartered in Singapore, the business has recently accelerated its expansion with the appointment of several senior executives with significant experience in business development in the region. To meet the needs of Southeast Asian audiences, iQIYI International recently translated and simulcast its hit original variety show Youth With You Season 2 in English and Thai for the first time. The Ferryman: Legends of Nanyang marks a new phase in the company's growth as it produces increasingly localized content that caters to the diverse needs of global audiences. To support its continued growth in Southeast Asia, iQIYI International is currently in the process of setting up offices in Thailand, Malaysia, the Philippines and Indonesia.

About iQIYI International

Headquartered in Singapore, iQIYI International is an on-demand video streaming service providing beloved pan-Asian entertainment to international viewers. Offering both ad-supported and VIP subscription services, iQIYI International delivers premium drama series, movies, variety shows, and anime; with local languages and subtitles; powered by cutting-edge technology. iQIYI International also makes its technology available to other entertainment services through SaaS partnerships. iQIYI International can be enjoyed on any device via iQ.com and the app. iQIYI International is owned by iQIYI, Inc. (Nasdaq: IQ).

 

View original content to download multimedia:http://www.prnewswire.com/news-releases/iqiyi-international-begins-filming-the-ferryman-legends-of-nanyang-the-companys-first-original-drama-for-southeast-asia-301107638.html

SOURCE iQIYI, Inc.

FAQ

What is <i>The Ferryman: Legends of Nanyang</i> about?

The drama focuses on the history of Singapore and Malaysia during World War II, adapted from the 2014 series Soul Ferry.

Who is the main actor in <i>The Ferryman: Legends of Nanyang</i>?

Lawrence Wong is the leading actor and also serves as iQIYI International's first VIP member ambassador.

When did iQIYI International begin its Southeast Asia operations?

iQIYI International launched its operations in Southeast Asia in June 2019.

What are iQIYI International's plans for Southeast Asia?

The company plans to establish offices in Thailand, Malaysia, the Philippines, and Indonesia to enhance its market presence.

How does <i>The Ferryman: Legends of Nanyang</i> support iQIYI's expansion?

The series aims to localize content for Southeast Asian audiences, catering to their cultural preferences and enhancing viewer engagement.