iQIYI Continues to Support Revenue Sharing Model with Revenue for Shining for One Thing Reaching RMB 100 Million
iQIYI, a leading online entertainment service in China, announced that its series Shining for One Thing generated over RMB 100 million in revenue through its revenue-sharing model. This success highlights the platform's ability to drive commercial gains for quality content. iQIYI plans to continue collaborating with producers to develop premium content, reflecting a growing market with 23 new shows launched in 2022, a 4% year-on-year increase. The revenue-sharing model is enhancing income diversity and fostering a positive development cycle for online dramas.
- Revenue from Shining for One Thing exceeded RMB 100 million, indicating strong market performance.
- 23 new shows premiered on iQIYI via revenue-sharing in the first half of 2022, a 4% increase year on year.
- The revenue-sharing model promotes a fair distribution channel and diversifies income for content producers.
- None.
BEIJING, Sept. 19, 2022 /PRNewswire/ -- iQIYI, an innovative market-leading online entertainment service in China, announced recently that Shining for One Thing, a series that streams exclusively on iQIYI via the revenue sharing model, topped RMB 100 million in the revenue it generates, showcasing the success of iQIYI's revenue sharing model in facilitating commercial gains for quality content. iQIYI will continue to work with producers and help driving the creation of premium content by supporting producers financially and offering premium content promotional and other platform services.
YANG Haitao, iQIYI Senior Vice President, said: "iQIYI sees great importance in shows that streams via the revenue share model. In the past almost seven years, the category market has grown and matured, allowing the emergence of more and more premium content, which in turn has attracted a strong following of viewers. As a platform, iQIYI continues to focus on content quality and will make sure that content that premiums through the revenue sharing gets the same degree of exposure as do other content categories."
According to Enlightent, the first half of 2022 saw the online premiere of 33 new shows via the revenue sharing model, 23 of which streamed on iQIYI, representing an increase of
Growing support from the platform and the deepening experience of producers in creating high-quality works both accounted for the rapid development in revenue sharing dramas. Overall, the direct access subscription users have to appealing content propels the revenue sharing drama market to enter a positive cycle of development.
The introduction of the revenue sharing model has created a fair and just distribution channel and helped diversify the income models for the Chinese online content market. In the future, iQIYI will continue to refine its service so that more producers of premium works can reap the commercial returns they deserve.
CONTACT: iQIYI Press, press@qiyi.com
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SOURCE iQIYI
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