Asia Pacific OTT TV and Video Market Forecasts Report, 2022, 2023 & 2028

Rhea-AI Summary

The latest report, "Asia Pacific OTT TV and Video Forecasts 2023," predicts a significant growth in OTT revenues in the Asia Pacific region, projected to reach $52 billion by 2028, up from $33 billion in 2022, marking a 56% increase. Key contributors to this growth include China, India, South Korea, and Japan, with China expected to generate $4 billion and maintain 38% of total revenues despite a decline from 48% in 2022. The report notes that SVOD revenues have surpassed AVOD revenues since 2019, with future projections estimating $7 billion for SVOD and $11 billion for AVOD by 2028. Comprehensive data analysis is available for 22 territories, offering insights into household penetration and subscriber trends.

Positive

• OTT revenues in Asia Pacific set to grow to $52 billion by 2028.
• 56% increase from 2022 to 2028 indicates strong market growth.
• China, India, South Korea, and Japan are key revenue contributors.

Negative

• China's share of total region revenues expected to decline from 48% in 2022 to 38% in 2028.

DUBLIN, April 25, 2023 /PRNewswire/ -- The "Asia Pacific OTT TV and Video Forecasts 2023" report has been added to  ResearchAndMarkets.com's offering.

Asia Pacific OTT TV episodes and movie revenues will reach $52 billion in 2028; up by 56% from the $33 billion recorded in 2022.

From the $19 billion additional OTT revenues, China will add $4 billion, India $2 billion, South Korea $3 billion and Japan $4 billion. China will account for 38% of the region's total revenues by 2028, down from 48% in 2022 as the other countries grow faster.

Asia Pacific SVOD revenues overtook AVOD revenues in 2019, mostly due to the advertising downturn in China. AVOD will recover, but will remain lower than SVOD. SVOD and AVOD revenues will climb to $7 billion and $11 billion respectively between 2022 and 2028.

Key Topics Covered:

This PDF and excel report provides extensive research for 22 territories. Covering movies and TV episodes, the report comes in two parts:

• Insight: Detailed country-by-country analysis in a 106-page PDF document.
• Excel workbook covering each year from 2015 to 2028 for 22 countries by household penetration, by SVOD subscribers and by OTT revenues for movies and TV episodes. As well as summary tables by country and by platform. NEW FOR 2023: Filter worksheet - every row on one spreadsheet, allowing for easy comparisons.

Companies Mentioned

• ALT Balaji
• Amazon Prime Video
• Apple TV+
• Avex
• Bilbili
• Binge
• Britbox
• Catchplay
• CHT
• Disney+
• Disney+ Hotstar
• dtv
• Eros Now
• Foxtel Now
• HBO
• Hulu
• Iflix
• IQiyi
• LG U+
• Mango
• MyTV Super
• Neon
• Netflix
• Niconico
• Olleh TV
• Paramount+
• Seezn
• Sony Liv
• Sooka
• Stan
• StarzPlay
• Telasa
• Tencent Video
• True ID
• Tving
• UNext
• Vidio
• Viu
• Watcha Play
• Wavve
• WeTV
• Youku Tudou
• Zee5

For more information about this report visit https://www.researchandmarkets.com/r/sxrvsn

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View original content:https://www.prnewswire.com/news-releases/asia-pacific-ott-tv-and-video-market-forecasts-report-2022-2023--2028-301807219.html

SOURCE Research and Markets

FAQ

What are the projected OTT revenues for Asia Pacific by 2028?

OTT revenues in Asia Pacific are projected to reach $52 billion by 2028.

How much did OTT revenues increase from 2022 to 2028?

OTT revenues are expected to increase by 56% from $33 billion in 2022 to $52 billion in 2028.

Which countries are contributing to the OTT revenue growth in Asia Pacific?

Key contributors include China, India, South Korea, and Japan.

What is the expected revenue for SVOD and AVOD by 2028?

SVOD is expected to generate $7 billion and AVOD $11 billion by 2028.

How will China's market share in OTT revenues change by 2028?

China's market share is expected to decline from 48% in 2022 to 38% in 2028.