Momentum Worldwide Names Jason Alan Snyder Chief AI Officer
Momentum Worldwide, an experiential marketing agency under Interpublic Group (NYSE: IPG), has appointed Jason Alan Snyder as its first-ever Global Chief AI Officer. Snyder, who will maintain his current role as Chief Technology Officer and Head of Global Production, will focus on embedding AI across all operations to deliver intelligent brand systems.
Under Global CEO Donnalyn Smith's leadership, this strategic appointment emphasizes AI as a business imperative in advertising. Snyder has already led the development of intellectual property for Momentum, including AI systems, data orchestration, and real-time production technologies, creating a competitive advantage beyond standard AI tools.
The appointment formalizes AI as a strategic core of the business, building on Momentum's history of technological innovations in areas such as real-time fan engagement platforms, spatial computing activations, and generative content engines. The agency aims to deliver scalable, intelligent brand experiences that combine technology, creativity, and cultural relevance.
Momentum Worldwide, un'agenzia di marketing esperienziale appartenente a Interpublic Group (NYSE: IPG), ha nominato Jason Alan Snyder come suo primo Chief AI Officer globale. Snyder, che manterrà anche il ruolo di Chief Technology Officer e Head of Global Production, si concentrerà sull'integrazione dell'IA in tutte le operazioni per offrire sistemi di brand intelligenti.
Sotto la guida della CEO globale Donnalyn Smith, questa nomina strategica sottolinea l'importanza dell'IA come elemento imprescindibile nel settore pubblicitario. Snyder ha già guidato lo sviluppo di proprietà intellettuali per Momentum, inclusi sistemi di IA, orchestrazione dei dati e tecnologie di produzione in tempo reale, creando un vantaggio competitivo che va oltre gli strumenti di IA standard.
La nomina ufficializza l'IA come nucleo strategico dell'azienda, basandosi sulla storia di innovazioni tecnologiche di Momentum in ambiti come piattaforme di coinvolgimento fan in tempo reale, attivazioni di computing spaziale e motori di contenuti generativi. L'agenzia punta a offrire esperienze di brand scalabili e intelligenti che uniscono tecnologia, creatività e rilevanza culturale.
Momentum Worldwide, una agencia de marketing experiencial bajo Interpublic Group (NYSE: IPG), ha nombrado a Jason Alan Snyder como su primer Chief AI Officer global. Snyder, quien mantendrá su cargo actual como Chief Technology Officer y Head of Global Production, se enfocará en integrar la IA en todas las operaciones para ofrecer sistemas de marca inteligentes.
Bajo el liderazgo de la CEO global Donnalyn Smith, este nombramiento estratégico destaca la IA como una prioridad empresarial en la publicidad. Snyder ya ha liderado el desarrollo de propiedad intelectual para Momentum, incluyendo sistemas de IA, orquestación de datos y tecnologías de producción en tiempo real, creando una ventaja competitiva más allá de las herramientas estándar de IA.
El nombramiento formaliza la IA como un núcleo estratégico del negocio, basándose en la trayectoria de innovaciones tecnológicas de Momentum en áreas como plataformas de interacción en tiempo real con fans, activaciones de computación espacial y motores de contenido generativo. La agencia busca ofrecer experiencias de marca escalables e inteligentes que combinan tecnología, creatividad y relevancia cultural.
Momentum Worldwide는 Interpublic Group (NYSE: IPG) 산하의 체험 마케팅 에이전시로, 제이슨 앨런 스나이더를 최초의 글로벌 최고 AI 책임자(Global Chief AI Officer)로 임명했습니다. 스나이더는 현재 최고기술책임자(CTO) 및 글로벌 프로덕션 책임자 역할도 유지하며, AI를 모든 운영에 통합하여 지능형 브랜드 시스템을 제공하는 데 집중할 예정입니다.
글로벌 CEO 도날린 스미스의 리더십 아래, 이번 전략적 임명은 광고 분야에서 AI가 비즈니스 필수 요소임을 강조합니다. 스나이더는 이미 Momentum의 지적 재산 개발을 주도했으며, AI 시스템, 데이터 오케스트레이션, 실시간 제작 기술 등을 포함해 표준 AI 도구를 넘어서는 경쟁 우위를 창출했습니다.
이번 임명은 실시간 팬 참여 플랫폼, 공간 컴퓨팅 활성화, 생성형 콘텐츠 엔진 등 기술 혁신의 역사를 바탕으로 AI를 비즈니스의 전략적 핵심으로 공식화합니다. 에이전시는 기술, 창의성, 문화적 관련성을 결합한 확장 가능하고 지능적인 브랜드 경험을 제공하는 것을 목표로 합니다.
Momentum Worldwide, une agence de marketing expérientiel appartenant à Interpublic Group (NYSE: IPG), a nommé Jason Alan Snyder comme son tout premier Chief AI Officer mondial. Snyder, qui conservera également son poste actuel de Chief Technology Officer et responsable de la production mondiale, se concentrera sur l'intégration de l'IA dans toutes les opérations afin de fournir des systèmes de marque intelligents.
Sous la direction de la CEO mondiale Donnalyn Smith, cette nomination stratégique souligne l'IA comme une priorité commerciale dans la publicité. Snyder a déjà dirigé le développement de la propriété intellectuelle pour Momentum, incluant les systèmes d'IA, l'orchestration des données et les technologies de production en temps réel, créant ainsi un avantage compétitif au-delà des outils d'IA standards.
Cette nomination officialise l'IA comme cœur stratégique de l'entreprise, s'appuyant sur l'historique d'innovations technologiques de Momentum dans des domaines tels que les plateformes d'engagement en temps réel avec les fans, les activations de calcul spatial et les moteurs de contenu génératif. L'agence vise à offrir des expériences de marque évolutives et intelligentes alliant technologie, créativité et pertinence culturelle.
Momentum Worldwide, eine Agentur für erlebnisorientiertes Marketing unter Interpublic Group (NYSE: IPG), hat Jason Alan Snyder als ihren allerersten globalen Chief AI Officer ernannt. Snyder, der seine derzeitige Position als Chief Technology Officer und Leiter der globalen Produktion beibehält, wird sich darauf konzentrieren, KI in alle Abläufe zu integrieren, um intelligente Markensysteme zu liefern.
Unter der Leitung der globalen CEO Donnalyn Smith unterstreicht diese strategische Ernennung die Bedeutung von KI als geschäftliche Notwendigkeit in der Werbung. Snyder hat bereits die Entwicklung von geistigem Eigentum für Momentum geleitet, darunter KI-Systeme, Datenorchestrierung und Echtzeitproduktionstechnologien, und so einen Wettbewerbsvorteil geschaffen, der über Standard-KI-Tools hinausgeht.
Die Ernennung formalisiert KI als strategischen Kern des Unternehmens und baut auf Momentums Geschichte technologischer Innovationen in Bereichen wie Echtzeit-Fan-Engagement-Plattformen, räumlichen Computeraktivierungen und generativen Content-Engines auf. Die Agentur will skalierbare, intelligente Markenerlebnisse schaffen, die Technologie, Kreativität und kulturelle Relevanz vereinen.
- Strategic appointment strengthens company's AI capabilities and competitive advantage
- Development of proprietary AI systems and intellectual property
- Expansion of service offerings through AI integration across operations
- None.
Strengthening its Commitment to Innovation, IP-Led Growth and Applied AI for Brand Experience
New York, NY, April 15, 2025 (GLOBE NEWSWIRE) -- Momentum Worldwide, a global experiential marketing agency that is part of Interpublic Group (NYSE: IPG), has announced the appointment of Jason Alan Snyder as its first-ever Global Chief AI Officer, marking a transformative move in the agency’s commitment to delivering intelligent brand systems through responsible innovation.
Snyder, who currently serves as Chief Technology Officer and Head of Global Production, will continue his work in that capacity. His appointment as Chief AI Officer reflects the agency’s recognition that artificial intelligence is not simply a technological shift but a business imperative in advertising.
“Jason’s appointment reflects where our industry is headed—and how Momentum plans to continue to lead it,” said Donnalyn Smith, Global CEO of Momentum Worldwide. “He has a rare ability to turn complex systems into a brand advantage, and his vision ensures our clients stay ahead, responsibly and creatively.”
An accomplished technologist and inventor, Snyder has led the development of intellectual property for Momentum spanning AI systems, data orchestration and real-time production technologies. This work has become a key part of Momentum’s innovation moat, enabling the agency to deliver proprietary solutions far beyond commercialized AI tools.
“This is not about hype—it’s about helping our clients navigate and lead through complexity,” said Snyder. “As Chief AI Officer, my focus is embedding intelligence into every layer of what we do—from operations to concept to execution—making AI a trusted partner in delivering the smartest brand experiences.”
Momentum has a rich legacy of technology “firsts,” from real-time fan engagement platforms and spatial computing activations to immersive digital twins and generative content engines. This appointment represents the natural next phase of that journey: formalizing AI as a strategic core of the business, rooted in innovation, ethics and outcomes.
With Snyder at the helm of AI and production, Momentum is doubling down on scalable, intelligent and immersive brand experiences. The agency’s vision is clear: to help clients navigate complexity through powerful systems that marry technology, creativity and cultural relevance.
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About Momentum Worldwide
Momentum Worldwide is a global experience agency partnering with and transforming the world’s most famous brands since 1987. Built on the simple truth that it’s not what brands say, it’s what they do that matters, the agency blends creativity, technology, strategy, design, and execution to change the world and impact culture. Agency accolades include Cannes Lions, Effies, Clios, Agency of the Year, Best Place to Work and industry-leading sustainability practices. Learn more by visiting www.momentumww.com.
About Interpublic
Interpublic (NYSE: IPG) (www.interpublic.com) is a values-based, data-fueled, and creatively-driven provider of marketing solutions. Home to some of the world’s best-known and most innovative communications specialists, IPG global brands include Acxiom, Craft, FCB, FutureBrand, Golin, Initiative, IPG Health, IPG Mediabrands, Jack Morton, KINESSO, MAGNA, McCann, Mediahub, Momentum, MRM, MullenLowe Global, Octagon, UM, Weber Shandwick and more. IPG is an S&P 500 company with total revenue of
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Contact Information
Anna Dalziel
(Press, Momentum)
anna.dalziel@momentumww.com
Tom Cunningham
(Press, Interpublic)
(212) 704-1326
FAQ
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