Primis Expands Partnership with HUMAN to Strengthen Trust Across Digital Advertising Ecosystem
Primis, a discovery platform, has expanded its partnership with HUMAN Security to enhance digital advertising fraud prevention. The key development is Primis' transition from post-bid monitoring to pre-bid filtering using HUMAN's Ad Fraud Defense solution, MediaGuard.
The enhanced integration allows Primis to analyze bid requests before initiation, preventing invalid traffic from entering its marketplace. This proactive approach aims to validate ad inventory cleanliness before reaching buyers, enabling advertisers to make more informed decisions and strengthening trust in programmatic advertising.
The partnership leverages HUMAN's technology to detect and mitigate ad fraud across display, CTV, and digital audio channels, providing publishers and advertisers with improved transparency and control over ad placements.
Primis, una piattaforma di discovery, ha ampliato la sua collaborazione con HUMAN Security per migliorare la prevenzione delle frodi nella pubblicità digitale. La novità principale è il passaggio di Primis dal monitoraggio post-offerta al filtraggio pre-offerta utilizzando la soluzione Ad Fraud Defense di HUMAN, MediaGuard.
Questa integrazione avanzata permette a Primis di analizzare le richieste di offerta prima dell’avvio, impedendo che traffico non valido entri nel suo marketplace. Questo approccio proattivo mira a garantire la qualità dell’inventario pubblicitario prima che raggiunga gli acquirenti, consentendo agli inserzionisti di prendere decisioni più consapevoli e rafforzando la fiducia nella pubblicità programmatica.
La partnership sfrutta la tecnologia di HUMAN per rilevare e mitigare le frodi pubblicitarie su display, CTV e canali audio digitali, offrendo a editori e inserzionisti maggiore trasparenza e controllo sulle posizioni pubblicitarie.
Primis, una plataforma de descubrimiento, ha ampliado su asociación con HUMAN Security para mejorar la prevención del fraude en la publicidad digital. La principal novedad es la transición de Primis del monitoreo post-oferta al filtrado pre-oferta utilizando la solución Ad Fraud Defense de HUMAN, MediaGuard.
La integración mejorada permite a Primis analizar las solicitudes de oferta antes de su inicio, evitando que tráfico inválido ingrese a su mercado. Este enfoque proactivo busca validar la limpieza del inventario publicitario antes de llegar a los compradores, permitiendo a los anunciantes tomar decisiones más informadas y fortaleciendo la confianza en la publicidad programática.
La asociación aprovecha la tecnología de HUMAN para detectar y mitigar el fraude publicitario en display, CTV y canales de audio digital, proporcionando a editores y anunciantes mayor transparencia y control sobre las ubicaciones publicitarias.
Primis는 디스커버리 플랫폼으로서 HUMAN Security와의 파트너십을 확대하여 디지털 광고 사기 방지를 강화했습니다. 주요 변화는 Primis가 HUMAN의 Ad Fraud Defense 솔루션인 MediaGuard를 활용해 입찰 후 모니터링에서 입찰 전 필터링으로 전환한 점입니다.
향상된 통합을 통해 Primis는 입찰 요청을 시작 전에 분석하여 유효하지 않은 트래픽이 마켓플레이스에 진입하는 것을 차단합니다. 이러한 선제적 접근 방식은 광고 인벤토리의 청정성을 구매자에게 도달하기 전에 검증하여 광고주가 더 현명한 결정을 내릴 수 있도록 돕고 프로그래매틱 광고에 대한 신뢰를 강화합니다.
이번 파트너십은 HUMAN의 기술을 활용해 디스플레이, CTV, 디지털 오디오 채널 전반에 걸쳐 광고 사기를 탐지 및 완화하며, 퍼블리셔와 광고주에게 광고 게재에 대한 투명성과 통제력을 제공합니다.
Primis, une plateforme de découverte, a étendu son partenariat avec HUMAN Security pour renforcer la prévention de la fraude publicitaire digitale. L’évolution clé est le passage de Primis de la surveillance post-enchère au filtrage pré-enchère grâce à la solution Ad Fraud Defense de HUMAN, MediaGuard.
Cette intégration améliorée permet à Primis d’analyser les demandes d’enchères avant leur lancement, empêchant ainsi le trafic invalide d’entrer sur sa marketplace. Cette approche proactive vise à valider la qualité de l’inventaire publicitaire avant qu’il n’atteigne les acheteurs, permettant aux annonceurs de prendre des décisions plus éclairées et renforçant la confiance dans la publicité programmatique.
Le partenariat s’appuie sur la technologie de HUMAN pour détecter et atténuer la fraude publicitaire sur les supports display, CTV et audio digital, offrant aux éditeurs et annonceurs une meilleure transparence et un contrôle accru sur les emplacements publicitaires.
Primis, eine Discovery-Plattform, hat seine Partnerschaft mit HUMAN Security erweitert, um den Schutz vor Betrug in der digitalen Werbung zu verbessern. Die wesentliche Neuerung ist der Übergang von Primis vom Post-Bid-Monitoring zum Pre-Bid-Filtering mithilfe der Ad Fraud Defense-Lösung MediaGuard von HUMAN.
Die verbesserte Integration ermöglicht es Primis, Gebotsanfragen vor deren Beginn zu analysieren und ungültigen Traffic daran zu hindern, in seinen Marktplatz einzutreten. Dieser proaktive Ansatz zielt darauf ab, die Sauberkeit des Werbeinventars vor Erreichen der Käufer zu validieren, was Werbetreibenden fundiertere Entscheidungen ermöglicht und das Vertrauen in programmatische Werbung stärkt.
Die Partnerschaft nutzt die Technologie von HUMAN, um Werbebetrug in den Bereichen Display, CTV und digitale Audio-Kanäle zu erkennen und zu mindern und bietet Publishern und Werbetreibenden verbesserte Transparenz und Kontrolle über Werbeplatzierungen.
- Implementation of pre-bid filtering technology enhances ad inventory quality
- Expanded fraud prevention capabilities across multiple advertising channels
- Improved transparency and control for publishers and advertisers
- None.
HUMAN's Ad Fraud Defense empowers platforms with pre-bid detection and mitigation controls to maintain marketplace integrity
As part of this expansion, Primis has transitioned from post-bid monitoring to a proactive pre-bid filtering approach with HUMAN's Ad Fraud Defense solution, MediaGuard. With Ad Fraud Defense, Primis will now analyze bid requests before bid initiation, stopping invalid traffic from entering its marketplace. This will empower Primis to deliver greater transparency, value and performance for all partners.
"Implementing HUMAN's pre-bid filtering capabilities is a game-changer in reducing ad fraud before it enters the ecosystem," said Maayan Segal, COO of Primis. "This shift helps us validate that our ad inventory is clean before reaching buyers, helping advertisers make more informed decisions and reinforcing trust in programmatic advertising."
"I'm thrilled to welcome Primis back to HUMAN and to see them deepen their integration with our Ad Fraud Defense, further strengthening trust within the advertising ecosystem," said Rick Holtman, SVP Sales, Media Security at HUMAN Security. "HUMAN's market-leading Ad Fraud Defense provides ad tech platforms with pre-bid controls to reach genuine human audiences with their programmatic inventory. Analyzing signals across display, CTV, and digital audio, HUMAN detects and mitigates ad fraud with unmatched scale, speed, and decision precision."
Primis provides publishers and advertisers with robust transparency and control across ad placements on their network. By integrating HUMAN Security's ad fraud detection and mitigation technology, Primis strengthens the integrity of its inventory and delivers added value to clients.
About Primis:
Primis is the leader in Video Discovery. Their video ad monetization platform increases publishers' revenue by helping users discover high-quality video content. Trusted by over 200 digital publishers, Primis reaches more than 450 million unique users each month with a personalized, engagement-driven experience that encourages deeper content exploration and repeat visits.
Primis is also the creator of Sellers.guide, a free automated tool for managing and optimizing ads.txt files. It provides helpful information and industry benchmarks to promote transparency and efficiency in the programmatic advertising ecosystem.
Primis is owned by Universal McCann and The Interpublic Group of Companies, Inc. (NYSE: IPG).
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SOURCE Primis
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