Interpublic Bolsters Commerce Capabilities with Strategic Appointment of AI Commerce Pioneer Yaniv Sarig
Interpublic Group (NYSE: IPG) has appointed Yaniv Sarig as Global Head of AI Commerce to strengthen its commerce capabilities. Sarig, previously serving in a consulting role, will report to Global Chief Commerce Strategy Officer Jeriad Zoghby.
The appointment aims to capitalize on growing consumer demand for Gen AI in shopping experiences, with 71% of consumers seeking such integration according to Capgemini research. Sarig will develop agentic commerce solutions across Interpublic's portfolio, leveraging data from Intelligence Node (acquired in 2024) and building partnerships with Salsify, Pacvue, and Flywheel.
Sarig's background includes co-founding and serving as CEO of Aterian (NASDAQ: ATER), where he successfully built multiple multimillion-dollar brands using AI and automation in marketplace strategy. His expertise will help enterprise brands compete in the evolving omnichannel marketplace through AI-powered commerce solutions.
Interpublic Group (NYSE: IPG) ha nominato Yaniv Sarig come Responsabile Globale dell'AI Commerce per rafforzare le proprie capacità nel commercio. Sarig, che in precedenza ricopriva un ruolo di consulenza, riferirà al Chief Commerce Strategy Officer Globale Jeriad Zoghby.
Questa nomina mira a capitalizzare sulla crescente domanda dei consumatori per l'AI generativa nelle esperienze di acquisto, con il 71% dei consumatori che cerca tale integrazione secondo una ricerca di Capgemini. Sarig svilupperà soluzioni di commercio agentico all'interno del portafoglio di Interpublic, sfruttando i dati di Intelligence Node (acquisita nel 2024) e creando partnership con Salsify, Pacvue e Flywheel.
Il background di Sarig include la co-fondazione e la direzione come CEO di Aterian (NASDAQ: ATER), dove ha costruito con successo diversi marchi multimilionari utilizzando l'AI e l'automazione nella strategia di marketplace. La sua esperienza aiuterà i marchi aziendali a competere nel mercato omnicanale in evoluzione attraverso soluzioni di commercio potenziate dall'AI.
Interpublic Group (NYSE: IPG) ha nombrado a Yaniv Sarig como Director Global de AI Commerce para fortalecer sus capacidades comerciales. Sarig, que anteriormente desempeñaba un papel de consultoría, reportará al Director Global de Estrategia Comercial Jeriad Zoghby.
Esta designación tiene como objetivo capitalizar la creciente demanda de los consumidores por la IA generativa en las experiencias de compra, con un 71% de los consumidores buscando tal integración, según una investigación de Capgemini. Sarig desarrollará soluciones de comercio agentivo en el portafolio de Interpublic, aprovechando los datos de Intelligence Node (adquirida en 2024) y estableciendo asociaciones con Salsify, Pacvue y Flywheel.
La trayectoria de Sarig incluye la co-fundación y el cargo de CEO en Aterian (NASDAQ: ATER), donde logró construir múltiples marcas multimillonarias utilizando IA y automatización en la estrategia de marketplace. Su experiencia ayudará a las marcas empresariales a competir en el mercado omnicanal en evolución a través de soluciones de comercio impulsadas por IA.
인터퍼블릭 그룹 (NYSE: IPG)은 상거래 능력을 강화하기 위해 야니브 사리그를 AI 상거래 글로벌 책임자로 임명했습니다. 사리그는 이전에 컨설팅 역할을 수행했으며, 글로벌 상거래 전략 책임자인 제리야드 조그비에게 보고할 것입니다.
이번 임명은 소비자들이 쇼핑 경험에서 생성 AI 통합을 원하고 있다는 증가하는 수요를 활용하기 위한 것으로, 캡제미니 조사에 따르면 71%의 소비자가 이러한 통합을 원하고 있습니다. 사리그는 인터퍼블릭의 포트폴리오 전반에 걸쳐 에이전틱 상거래 솔루션을 개발하고, 2024년에 인수한 인텔리전스 노드의 데이터를 활용하며, 살시파이, 팩뷰, 플라이휠과의 파트너십을 구축할 것입니다.
사리그의 배경에는 Aterian (NASDAQ: ATER)의 공동 설립 및 CEO로서의 경력이 포함되어 있으며, AI와 자동화를 활용하여 다수의 수백만 달러 규모의 브랜드를 성공적으로 구축했습니다. 그의 전문 지식은 기업 브랜드가 AI 기반 상거래 솔루션을 통해 진화하는 옴니채널 시장에서 경쟁하는 데 도움이 될 것입니다.
Interpublic Group (NYSE: IPG) a nommé Yaniv Sarig au poste de Responsable Mondial de l'AI Commerce pour renforcer ses capacités commerciales. Sarig, qui occupait auparavant un rôle de consultant, reportera au Responsable Mondial de la Stratégie Commerciale, Jeriad Zoghby.
Cette nomination vise à capitaliser sur la demande croissante des consommateurs pour l'IA générative dans les expériences d'achat, 71 % des consommateurs recherchant ce type d'intégration selon une étude de Capgemini. Sarig développera des solutions de commerce agentique au sein du portefeuille d'Interpublic, en s'appuyant sur les données d'Intelligence Node (acquises en 2024) et en établissant des partenariats avec Salsify, Pacvue et Flywheel.
Le parcours de Sarig inclut la co-fondation et le poste de PDG d'Aterian (NASDAQ: ATER), où il a réussi à construire plusieurs marques multimillionnaires en utilisant l'IA et l'automatisation dans la stratégie de marketplace. Son expertise aidera les marques d'entreprise à rivaliser sur le marché omnicanal en évolution grâce à des solutions de commerce alimentées par l'IA.
Interpublic Group (NYSE: IPG) hat Yaniv Sarig zum Global Head of AI Commerce ernannt, um seine Handelsfähigkeiten zu stärken. Sarig, der zuvor in einer beratenden Rolle tätig war, wird an den Global Chief Commerce Strategy Officer Jeriad Zoghby berichten.
Die Ernennung zielt darauf ab, die wachsende Verbrauchernachfrage nach generativer KI in Einkaufserlebnissen zu nutzen, wobei 71 % der Verbraucher eine solche Integration anstreben, so eine Studie von Capgemini. Sarig wird agentische Handelslösungen im Portfolio von Interpublic entwickeln, indem er Daten von Intelligence Node (2024 übernommen) nutzt und Partnerschaften mit Salsify, Pacvue und Flywheel aufbaut.
Sarigs Hintergrund umfasst die Mitbegründung und die Rolle als CEO von Aterian (NASDAQ: ATER), wo er erfolgreich mehrere multimillionenschwere Marken aufgebaut hat, indem er KI und Automatisierung in der Marktplatzstrategie einsetzte. Seine Expertise wird Unternehmensmarken helfen, im sich entwickelnden Omnichannel-Markt durch KI-gestützte Handelslösungen wettbewerbsfähig zu bleiben.
- Strategic appointment of AI commerce expert strengthens IPG's technological capabilities
- Integration of Intelligence Node acquisition (2024) enhances data analytics capabilities
- Partnerships with Salsify, Pacvue, and Flywheel expand commerce solutions portfolio
- Capitalizing on strong consumer demand for AI shopping integration (71% according to research)
- None.
New York, NY, April 09, 2025 (GLOBE NEWSWIRE) -- Interpublic Group (NYSE: IPG) today announced the appointment of Yaniv Sarig as Global Head of AI Commerce, reinforcing the company’s commitment to advancing systematic commerce solutions for global brands. Sarig, a seasoned entrepreneur and AI commerce pioneer, moves into the role after working with Interpublic in a consulting capacity and will continue reporting to the company’s Global Chief Commerce Strategy Officer, Jeriad Zoghby.
In his expanded role, Sarig will capitalize on growing consumer interest in using Gen AI to shop, as
Sarig co-founded and served as CEO of Aterian (NASDAQ: ATER), a technology-driven consumer goods company that built and scaled several multimillion-dollar brands with a marketplace-focused strategy. Under his leadership, Aterian emerged as a leader in the third-party seller ecosystem, leveraging automation and machine learning to optimize product development, supply chain management, and digital marketing. His expertise in running AI-powered commerce operations will be instrumental as Interpublic expands its commerce solutions to help large brands compete in an increasingly complex omnichannel marketplace.
“We are thrilled to have Yaniv join our team in an expanded capacity,” said Zoghby. “He brings a unique perspective as a pioneer in applying machine learning and automation to commerce and as a former CEO of a publicly traded consumer goods company. This strategic hire underscores Interpublic’s commitment to leveraging AI advancements towards commerce innovation, equipping brands with the systems and insights needed to compete in an ever-evolving digital landscape.”
"The commerce landscape continues to rapidly evolve, driving more complexity and challenges for consumer brands," said Sarig. "Having built and operated digitally native brands that leveraged data, automation and machine learning to compete effectively, I've seen firsthand how technology can become a key differentiator in winning the digital shelf. I'm excited to join Interpublic to help enterprise brands harness the latest advances in AI to systematically manage commerce capabilities at scale. By combining IPG's agency expertise with the ability of LLMs to apply expert level analysis to Intelligence Node’s data, we can empower brands to thrive in this new era of commerce complexity."
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About Interpublic
Interpublic (NYSE: IPG) (www.interpublic.com) is a values-based, data-fueled, and creatively-driven provider of marketing solutions. Home to some of the world’s best-known and most innovative communications specialists, IPG global brands include Acxiom, Craft, FCB, FutureBrand, Golin, Initiative, IPG Health, IPG Mediabrands, Jack Morton, KINESSO, MAGNA, McCann, Mediahub, Momentum, MRM, MullenLowe Global, Octagon, UM, Weber Shandwick and more. IPG is an S&P 500 company with total revenue of
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Contact Information
Tom Cunningham
(Press)
(212) 704-1326
Jerry Leshne
(Analysts, Investors)
(212) 704-1439
FAQ
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