IPG Mediabrands Appoints Global Chief Communications Officer

Rhea-AI Summary

IPG Mediabrands has appointed Rahel Rasu as the new Global Chief Communications Officer. Rasu, who previously held significant positions at DDB Worldwide and McCann Worldgroup, will report directly to Daryl Lee, the Global CEO. Her role will focus on enhancing internal and external communications, corporate brand management, and social media strategies. This leadership change aims to bolster the agency's voice globally, aligning with its vision of a tech-supported yet humanity-centered media future.

Positive

• Rahel Rasu's appointment is expected to bring fresh perspectives and strengthen the communications strategy.
• Her background in global communications can enhance IPG's corporate brand and reputation management.

Negative

• Concerns may arise regarding transitional continuity and Rasu's previous experience outside IPG.

IPG Mediabrands today announced that Rahel Rasu has been named Global Chief Communications Officer. Reporting directly to IPG Mediabrands Global CEO Daryl Lee, Rasu will drive internal and external communications strategy for the global media agency network, with responsibility over corporate brand and reputation management, thought leadership, media relations, social media, analyst and influencer relations, employee communications and corporate social responsibility.

Rahel Rasu (Photo: Business Wire)

“It is exciting to have Rahel onboard to help us raise our voice as a global media network with a strong perspective on the world. Rahel understands the power of culture and believes in communications that support our people, our clients, our brands and our values,” said Lee. “Her partnership across the organization will be invaluable as we continue to share our vision for a tech-supported but humanity-centered media future.”

Rasu returns to IPG after a successful stint as Head of Global Communications at DDB Worldwide. Prior to DDB she worked as SVP, Global Communications at IPG’s McCann Worldgroup where she collaborated with leadership to create opportunities for McCann’s brand, executives and clients. Before McCann, Rasu worked in research at Ad Age’s DataCenter. While at Ad Age, she worked with leading agency and brand sources to help gather, verify and assess data across multiple disciplines including Media, Digital, Search, Direct, Promotions and Public Relations for the publication’s annual reports and Fact Packs.

ABOUT MEDIABRANDS:

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). Mediabrands manages approximately $40 billion in marketing investment globally on behalf of its clients and provides strategic services and solutions across its award-winning, full-service agency networks UM and Initiative and through its innovative marketing specialist companies Reprise, Magna, Orion, Rapport, Healix, Mediabrands Content Studio and the IPG Media Lab. Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors. The company employs more than 13,000 marketing experts in more than 130 countries representing the full diversity of humanity. For more information, please visit our website: www.ipgmediabrands.com and be sure to follow us on LinkedIn, Twitter or Instagram.

View source version on businesswire.com: https://www.businesswire.com/news/home/20210216005831/en/

FAQ

Who is Rahel Rasu in the context of IPG Mediabrands?

Rahel Rasu has been named the Global Chief Communications Officer at IPG Mediabrands, responsible for driving internal and external communications strategy.

What are Rahel Rasu's responsibilities at IPG Mediabrands?

Rasu will manage corporate brand and reputation, thought leadership, media relations, and employee communications.

When was Rahel Rasu appointed as Global Chief Communications Officer?

Rahel Rasu's appointment as Global Chief Communications Officer was announced on the date of the press release.

What impact could Rahel Rasu's appointment have on IPG Mediabrands?

Her experience in global communications could strengthen IPG's brand management and enhance its market presence.

Who does Rahel Rasu report to at IPG Mediabrands?

Rahel Rasu reports directly to Daryl Lee, the Global CEO of IPG Mediabrands.