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Thinking Inside the Box: A Circular Approach to Extending the Lifecycle of Fiber-Based Packaging

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International Paper (IP) has highlighted the importance of sustainable packaging in its latest report. The focus is on transitioning from single-use packaging to a circular economy that emphasizes the reuse and recycling of materials. IP, with over 125 years of history, has been a pioneer in fiber-based products, initially revolutionizing the newspaper industry.

The company's containerboard mills convert trees into pulp and paper, creating renewable resources. The report analyzes the challenges and benefits of using a mix of recycled and virgin fibers versus relying solely on 100% recycled materials. This approach aims to extend the lifecycle of fiber-based packaging while balancing sustainability and functionality.

Positive
  • IP's commitment to sustainable packaging aligns with growing consumer interest in environmental protection.
  • The use of a recycled/virgin fiber mix may offer a balanced solution to sustainability and functionality.
  • IP has a long history and expertise in fiber-based products, providing credibility and reliability in their sustainability efforts.
Negative
  • Transitioning to a circular economy model presents significant challenges and may require substantial investment.
  • Relying on renewable resources still involves converting trees to pulp, which has environmental implications.
  • The report does not provide specific financial data or timelines for implementing the proposed changes.

NORTHAMPTON, MA / ACCESSWIRE / June 7, 2024 / While reports and surveys indicate that consumers broadly care about protecting the environment, knowledge about the most sustainable forms of packaging is limited. The story of International Paper (IP) began more than 125 years ago, with a focus on manufacturing a highly adaptable fiber-based product that changed the world through the proliferation of newspapers. Since the company's origin, the world has undergone dramatic change. Containerboard mills convert trees to pulp and paper, and thus from an ordinary source, an extraordinary renewable resource is transformed into useful products. This report will outline the challenges associated with transitioning from a single-use economic model to one that prioritizes sustainable, circular use of resources in packaging, as well as comparing the relative advantages of a recycled/virgin fiber mix versus 100% recycled corrugated.

Download the white paper here

About International Paper

International Paper (NYSE: IP) is a global producer of sustainable packaging, pulp and other fiber-based products, and one of the world's largest recyclers. Headquartered in Memphis, Tenn., we employ approximately 39,000 colleagues globally who are committed to creating what's next. We serve customers worldwide, with manufacturing operations in North America, Latin America, North Africa and Europe. Net sales for 2023 were $18.9 billion. Additional information can be found by visiting internationalpaper.com/.

About International Paper - EMEA

In Europe, Middle East & Africa (EMEA), International Paper focuses on the production and marketing of fiber-based packaging and specialty pulp, employing approximately 4,400 people. As a leading supplier of high-quality corrugated containers for a multitude of applications, we serve customers throughout the region from our network of two recycled containerboard mills and 23 box plants in France, Italy, Morocco, Portugal and Spain. Specialty pulp is made in Gdansk, Poland. Other products available from International Paper in the region include a variety of Kraft linerboard and other pulp products.



View additional multimedia and more ESG storytelling from International Paper Company on 3blmedia.com.

Contact Info:
Spokesperson: International Paper Company
Website: https://www.3blmedia.com/profiles/international-paper-company
Email: info@3blmedia.com

SOURCE: International Paper Company



View the original press release on accesswire.com

FAQ

What is the focus of International Paper's latest report?

The latest report from International Paper focuses on sustainable packaging and transitioning to a circular economy.

What are the benefits of using a recycled/virgin fiber mix in packaging?

Using a recycled/virgin fiber mix can offer a balance between sustainability and functionality, extending the lifecycle of packaging materials.

What challenges does International Paper face in moving to a circular economy model?

The challenges include significant investment requirements and the environmental impact of converting trees to pulp.

Why is International Paper's history important in the context of this report?

International Paper's 125-year history in fiber-based products lends credibility and reliability to their sustainability efforts.

International Paper Co.

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