Inspired Entertainment Secures NHL License, Expands Portfolio of Premier Sports Assets
Inspired Entertainment (NASDAQ: INSE) has signed a licensing agreement with the National Hockey League (NHL), granting rights to develop interactive, fixed odds Virtual Sports games featuring NHL assets. This addition completes Inspired's North American suite of premier sports licenses.
The agreement allows access to NHL brand assets, including the NHL logo, club jerseys, and names. Inspired will utilize advanced motion capture technology to create realistic and immersive gameplay. The official launch of NHL-integrated products is expected in Q4.
This expansion aligns with Inspired's mission to deliver innovative sports entertainment experiences, appealing to North American players and markets like Scandinavia and Eastern Europe. The collaboration aims to engage NHL fans through Virtual Sports, even during the offseason, potentially growing the NHL's global fan base.
Inspired Entertainment (NASDAQ: INSE) ha firmato un accordo di licenza con la National Hockey League (NHL), concedendo i diritti per sviluppare giochi di Sport Virtuali interattivi a quote fisse che utilizzano beni della NHL. Questa aggiunta completa il portafoglio di licenze sportive di prima classe di Inspired in Nord America.
L'accordo consente l'accesso ai beni del marchio NHL, inclusi il logo NHL, le divise delle squadre e i nomi. Inspired utilizzerà una tecnologia avanzata di motion capture per creare un gameplay realistico e coinvolgente. Il lancio ufficiale dei prodotti integrati con la NHL è previsto per il Q4.
Questa espansione è in linea con la missione di Inspired di offrire esperienze innovative di intrattenimento sportivo, attirando i giocatori e i mercati nordamericani, come la Scandinavia e l'Europa dell'Est. La collaborazione mira a coinvolgere i fan della NHL tramite gli Sport Virtuali, anche durante la bassa stagione, con la potenzialità di aumentare la base di fan globale della NHL.
Inspired Entertainment (NASDAQ: INSE) ha firmado un acuerdo de licencia con la National Hockey League (NHL), otorgando derechos para desarrollar juegos de Deportes Virtuales interactivos con cuotas fijas que utilizan activos de la NHL. Esta adición completa la suite de licencias deportivas de primera clase de Inspired en América del Norte.
El acuerdo permite el acceso a los activos de la marca NHL, incluyendo el logo de la NHL, las camisetas de los clubes y los nombres. Inspired utilizará tecnología avanzada de captura de movimiento para crear un juego realista e inmersivo. Se espera que el lanzamiento oficial de los productos integrados con la NHL ocurra en Q4.
Esta expansión se alinea con la misión de Inspired de ofrecer experiencias innovadoras de entretenimiento deportivo, apelando a los jugadores de América del Norte y a mercados como Escandinavia y Europa del Este. La colaboración busca involucrar a los fanáticos de la NHL a través de Deportes Virtuales, incluso durante la temporada baja, potencialmente aumentando la base de fans global de la NHL.
Inspired Entertainment (NASDAQ: INSE)은 National Hockey League (NHL)와 라이선스 계약을 체결하여 NHL 자산이 포함된 인터랙티브 고정 배당의 가상 스포츠 게임을 개발할 권리를 부여받았습니다. 이 추가는 Inspired의 북미 프리미어 스포츠 라이선스 포트폴리오를 완성합니다.
이 계약은 NHL 브랜드 자산에 대한 접근을 허용하며, 여기에는 NHL 로고, 클럽 유니폼 및 이름이 포함됩니다. Inspired는 고급 모션 캡처 기술을 활용하여 사실적이고 몰입감 넘치는 게임 플레이를 생성할 것입니다. NHL 통합 제품의 공식 출시가 Q4에 예상됩니다.
이번 확장은 Inspired의 혁신적인 스포츠 엔터테인먼트 경험 제공이라는 사명과 일치하며 북미의 플레이어 및 스칸디나비아, 동유럽 시장에 어필합니다. 이 협력은 비시즌 동안에도 NHL 팬들을 가상 스포츠를 통해 참여시키고, NHL의 글로벌 팬층을 잠재적으로 늘리는 것을 목표로 합니다.
Inspired Entertainment (NASDAQ: INSE) a signé un accord de licence avec la National Hockey League (NHL), accordant des droits pour développer des jeux de Sports Virtuels interactifs à cotes fixes utilisant des actifs de la NHL. Ce complément finalise la suite des licences sportives de premier plan d'Inspired en Amérique du Nord.
L'accord permet l'accès aux actifs de la marque NHL, y compris le logo NHL, les maillots des clubs et les noms. Inspired utilisera une technologie avancée de capture de mouvement pour créer un gameplay réaliste et immersif. Le lancement officiel des produits intégrés à la NHL est prévu pour Q4.
Cette expansion est en adéquation avec la mission d'Inspired de proposer des expériences innovantes de divertissement sportif, attirant les joueurs nord-américains ainsi que les marchés comme la Scandinavie et l'Europe de l'Est. Cette collaboration vise à engager les fans de la NHL à travers les Sports Virtuels, même pendant l'intersaison, avec la possibilité d'élargir la base de fans mondiale de la NHL.
Inspired Entertainment (NASDAQ: INSE) hat einen Lizenzvertrag mit der National Hockey League (NHL) abgeschlossen, der die Rechte zum Entwickeln interaktiver, fester Quoten von virtuellen Sportspielen mit NHL-Assets gewährt. Diese Ergänzung vervollständigt Inspireds nordamerikanisches Portfolio erstklassiger Sportlizenzen.
Der Vertrag ermöglicht den Zugang zu NHL-Marken-Assets, einschließlich des NHL-Logos, der Vereins-Trikots und der Namen. Inspired wird fortschrittliche Motion-Capture-Technologie verwenden, um realistisches und immersives Gameplay zu schaffen. Die offizielle Einführung der mit der NHL integrierten Produkte wird für Q4 erwartet.
Diese Expansion steht im Einklang mit Inspireds Mission, innovative Sportunterhaltungserlebnisse zu bieten, die sich an nordamerikanische Spieler und Märkte wie Skandinavien und Osteuropa richten. Die Zusammenarbeit zielt darauf ab, NHL-Fans durch virtuelle Sportarten auch in der Nebensaison zu erreichen und möglicherweise die globale Fangemeinde der NHL zu vergrößern.
- Secured licensing agreement with NHL, expanding portfolio of major sports league partnerships
- Completes North American suite of premier sports licenses
- Access to NHL brand assets for creating engaging gaming experiences
- Utilization of advanced motion capture technology for enhanced realism
- Potential to appeal to North American, Scandinavian, and Eastern European markets
- Aligns with company mission to deliver innovative sports entertainment experiences
- None.
Insights
The licensing agreement with the NHL represents a significant expansion of Inspired Entertainment's portfolio, potentially opening up new revenue streams and market opportunities. This deal completes their North American suite of premier sports licenses, which could lead to increased market share and brand recognition.
The anticipated Q4 launch of NHL-integrated products aligns with the company's growth strategy and may contribute to near-term financial performance. The expansion into markets like Scandinavia and Eastern Europe also suggests a focus on international growth.
While specific financial terms weren't disclosed, such licensing deals typically involve upfront fees and ongoing royalties. Investors should monitor future earnings reports for indications of how this partnership impacts revenue and profitability.
Given INSE's current market cap of
This licensing agreement positions Inspired Entertainment strategically in the growing Virtual Sports gaming market. The NHL brand brings significant value, especially in key hockey markets like North America and Northern Europe.
The timing is noteworthy, as it allows INSE to engage NHL fans during the offseason, potentially creating year-round revenue opportunities. The use of advanced motion capture technology could be a differentiator in the competitive gaming content space.
Market trends show increasing convergence between traditional sports and digital entertainment. This move aligns well with that trend and could help INSE capture a larger share of the sports betting and gaming market.
Investors should watch for metrics such as user engagement, revenue per user and geographic expansion following the Q4 launch. The success of this product could set a precedent for future sports league partnerships and influence INSE's long-term growth trajectory.
NEW YORK, Oct. 01, 2024 (GLOBE NEWSWIRE) -- Inspired Entertainment, Inc. (“Inspired” or the “Company”) (NASDAQ: INSE), a leading B2B provider of gaming content, technology, hardware, and services, today announced it has signed a licensing agreement with the National Hockey League (NHL®). This agreement grants Inspired rights to develop interactive, fixed odds Virtual Sports games featuring the NHL logo and NHL Club jerseys and names further enriching its extensive portfolio of relationships with major professional sports leagues.
The licensing agreement provides Inspired access to a variety of NHL brand assets, enabling the creation of engaging gaming experiences for NHL fans worldwide. This new game will utilize the most advanced motion capture technology Inspired has ever implemented, ensuring unparalleled realism and immersion in gameplay.
With this development, Inspired Entertainment has completed its North American suite of premier sports licenses. The official launch of NHL-integrated products is anticipated in Q4.
“We are thrilled to work with the NHL and expand our offerings through this license,” said Brooks Pierce, Inspired's President and CEO. “This product will appeal to North American players and to markets like Scandinavia and Eastern Europe. The agreement enhances our Virtual Sports portfolio and aligns with our mission to deliver interactive experiences that redefine sports entertainment, offering NHL fans a unique way to stay connected with the game, even during the offseason.”
“Virtual Sports gaming continues to grow in popularity worldwide,” said Chris Golier, NHL Group Vice President, Business Development and Innovation. “We are excited to work with Inspired to engage our passionate fans through Virtual Sports using NHL assets. Inspired is a leader in this space and will leverage NHL IP to deliver a gaming experience that connects with our fans in new and exciting ways, helping to grow our global fan base.”
Inspired's multi-award-winning Virtual Sports are popular across the globe, appealing to a diverse range of players through more than 40,000 retail channels and over 100 websites in 35 countries. To learn more about Inspired’s virtual offerings, visit: https://inseinc.com/virtuals/
NHL and the NHL Shield are registered trademarks of the National Hockey League. NHL and NHL team marks are the property of the NHL and its teams. © NHL 2024. All Rights Reserved.
About Inspired Entertainment, Inc.
Inspired offers an expanding portfolio of content, technology, hardware and services for regulated gaming, betting, lottery, social and leisure operators across land-based and mobile channels around the world. Inspired’s gaming, Virtual Sports, interactive and leisure products appeal to a wide variety of players, creating new opportunities for operators to grow their revenue. Inspired operates in approximately 35 jurisdictions worldwide, supplying gaming systems with associated terminals and content for approximately 50,000 gaming machines located in betting shops, pubs, gaming halls and other route operations; virtual sports products through more than 32,000 retail venues and various online websites; digital games for 170+ websites; and a variety of amusement entertainment solutions with a total installed base of more than 16,000 terminals. Additional information can be found at www.inseinc.com.
Contacts:
Investor Relations
IR@inseinc.com
+1 646 277 1285
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