Inspired Entertainment Secures NHL License, Expands Portfolio of Premier Sports Assets

Rhea-AI Summary

Inspired Entertainment (NASDAQ: INSE) has signed a licensing agreement with the National Hockey League (NHL), granting rights to develop interactive, fixed odds Virtual Sports games featuring NHL assets. This addition completes Inspired's North American suite of premier sports licenses.

The agreement allows access to NHL brand assets, including the NHL logo, club jerseys, and names. Inspired will utilize advanced motion capture technology to create realistic and immersive gameplay. The official launch of NHL-integrated products is expected in Q4.

This expansion aligns with Inspired's mission to deliver innovative sports entertainment experiences, appealing to North American players and markets like Scandinavia and Eastern Europe. The collaboration aims to engage NHL fans through Virtual Sports, even during the offseason, potentially growing the NHL's global fan base.

Positive

• Secured licensing agreement with NHL, expanding portfolio of major sports league partnerships
• Completes North American suite of premier sports licenses
• Access to NHL brand assets for creating engaging gaming experiences
• Utilization of advanced motion capture technology for enhanced realism
• Potential to appeal to North American, Scandinavian, and Eastern European markets
• Aligns with company mission to deliver innovative sports entertainment experiences

Negative

• None.

NEW YORK, Oct. 01, 2024 (GLOBE NEWSWIRE) -- Inspired Entertainment, Inc. (“Inspired” or the “Company”) (NASDAQ: INSE), a leading B2B provider of gaming content, technology, hardware, and services, today announced it has signed a licensing agreement with the National Hockey League (NHL^®). This agreement grants Inspired rights to develop interactive, fixed odds Virtual Sports games featuring the NHL logo and NHL Club jerseys and names further enriching its extensive portfolio of relationships with major professional sports leagues.

The licensing agreement provides Inspired access to a variety of NHL brand assets, enabling the creation of engaging gaming experiences for NHL fans worldwide. This new game will utilize the most advanced motion capture technology Inspired has ever implemented, ensuring unparalleled realism and immersion in gameplay.

With this development, Inspired Entertainment has completed its North American suite of premier sports licenses. The official launch of NHL-integrated products is anticipated in Q4.

“We are thrilled to work with the NHL and expand our offerings through this license,” said Brooks Pierce, Inspired's President and CEO. “This product will appeal to North American players and to markets like Scandinavia and Eastern Europe. The agreement enhances our Virtual Sports portfolio and aligns with our mission to deliver interactive experiences that redefine sports entertainment, offering NHL fans a unique way to stay connected with the game, even during the offseason.”

“Virtual Sports gaming continues to grow in popularity worldwide,” said Chris Golier, NHL Group Vice President, Business Development and Innovation. “We are excited to work with Inspired to engage our passionate fans through Virtual Sports using NHL assets. Inspired is a leader in this space and will leverage NHL IP to deliver a gaming experience that connects with our fans in new and exciting ways, helping to grow our global fan base.”

Inspired's multi-award-winning Virtual Sports are popular across the globe, appealing to a diverse range of players through more than 40,000 retail channels and over 100 websites in 35 countries. To learn more about Inspired’s virtual offerings, visit: https://inseinc.com/virtuals/

NHL and the NHL Shield are registered trademarks of the National Hockey League. NHL and NHL team marks are the property of the NHL and its teams. © NHL 2024.  All Rights Reserved.

About Inspired Entertainment, Inc.
Inspired offers an expanding portfolio of content, technology, hardware and services for regulated gaming, betting, lottery, social and leisure operators across land-based and mobile channels around the world. Inspired’s gaming, Virtual Sports, interactive and leisure products appeal to a wide variety of players, creating new opportunities for operators to grow their revenue. Inspired operates in approximately 35 jurisdictions worldwide, supplying gaming systems with associated terminals and content for approximately 50,000 gaming machines located in betting shops, pubs, gaming halls and other route operations; virtual sports products through more than 32,000 retail venues and various online websites; digital games for 170+ websites; and a variety of amusement entertainment solutions with a total installed base of more than 16,000 terminals. Additional information can be found at www.inseinc.com.

Contacts:

Investor Relations
IR@inseinc.com
+1 646 277 1285

FAQ

What new license has Inspired Entertainment (INSE) secured?

Inspired Entertainment has secured a licensing agreement with the National Hockey League (NHL), allowing them to develop interactive, fixed odds Virtual Sports games featuring NHL assets.

When is Inspired Entertainment (INSE) expected to launch NHL-integrated products?

The official launch of NHL-integrated products is anticipated in Q4.

How will the NHL license benefit Inspired Entertainment's (INSE) market reach?

The NHL license is expected to appeal to North American players and markets like Scandinavia and Eastern Europe, potentially expanding Inspired Entertainment's market reach.

What technology will Inspired Entertainment (INSE) use for the NHL Virtual Sports games?

Inspired Entertainment will utilize the most advanced motion capture technology they have ever implemented to ensure unparalleled realism and immersion in gameplay.