Google’s Cloud Strengths Attracting European Firms
Information Services Group (NASDAQ: III) reports that the adoption of Google Cloud Platform (GCP) in Europe is mirroring trends seen in the U.S..
Companies are increasingly integrating GCP into their multi-cloud strategies, driven by advanced data management and analytics capabilities.
However, European firms remain cautious due to the strong presence of AWS and Microsoft Azure.
Top service providers recognized include Accenture and TCS as leaders.
The report highlights GCP's strengths in advanced applications and sustainability efforts.
- Growing adoption of Google Cloud Platform in Europe following U.S. trends.
- Increasing integration of GCP into multi-cloud strategies by enterprises.
- GCP's advanced data management and analytics capabilities are attracting interest.
- Recognition of leading service providers like Accenture and TCS enhances market credibility.
- European companies are cautious due to familiarity with established competitors AWS and Microsoft Azure.
- Engagement with GCP may be slow as companies perceive complexity in its adoption.
As in the
The 2022 ISG Provider Lens™ Google Cloud Partner Ecosystem report for
“European firms are showing growing interest in the potential benefits of GCP, following the example of
Because European companies are more familiar with AWS and Microsoft Azure, which are already well-established in the market, they are likely to proceed cautiously with GCP after the initial inquiry phase, ISG says.
“Once the complexity of work increases, we anticipate they will engage more slowly, because GCP is only beginning to be considered in many areas,” said
The major public cloud providers are beginning to differentiate themselves with specific strengths, ISG says. While many enterprises have turned to AWS for large-scale computing and storage capacity, and to Microsoft Azure for user-facing cloud services, GCP stands out for features that serve the needs of advanced applications, ISG says. For example, autonomous vehicles, which are being developed by companies in both
GCP also stands out for sustainability, an increasingly important consideration for organizations in both the
The 2022 ISG Provider Lens™ Google Cloud Partner Ecosystem report for
The report names Accenture and TCS as Leaders in all five quadrants. It names IBM as a Leader in four quadrants and HCL and Infosys as Leaders in three quadrants. Cognizant is named a Leader in two quadrants, and Capgemini, GFT, Quantiphi and Wipro are named as Leaders in one quadrant each.
In addition, Rackspace Technology is named as a
Customized versions of the report are available from Cognizant, GFT and Quantiphi.
The 2022 ISG Provider Lens™ Google Cloud Partner Ecosystem report for
About ISG Provider Lens™ Research
The ISG Provider Lens™ Quadrant research series is the only service provider evaluation of its kind to combine empirical, data-driven research and market analysis with the real-world experience and observations of ISG's global advisory team. Enterprises will find a wealth of detailed data and market analysis to help guide their selection of appropriate sourcing partners, while ISG advisors use the reports to validate their own market knowledge and make recommendations to ISG's enterprise clients. The research currently covers providers offering their services globally, across
A companion research series, the ISG Provider Lens Archetype reports, offer a first-of-its-kind evaluation of providers from the perspective of specific buyer types.
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