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The 2022 ISG Provider Lens™ report highlights the growing need for Salesforce service providers in Germany as demand surges due to pandemic-driven digital transformation. While Salesforce adoption accelerates and implementation services are in high demand, the market has not yet consolidated as seen in the U.S.. Service providers face challenges in recruiting qualified staff, though many are responding by hiring and training. The report evaluates 35 providers, naming leaders in various quadrants, including Reply as a leader in four areas.
Positive
Increasing demand for Salesforce services in Germany due to pandemic-related digital transformation.
Growing recruitment efforts among service providers to meet the demand for skilled professionals.
Diverse evaluation of 35 providers highlights competitive landscape and strengths.
Negative
No significant consolidation in the German market unlike the U.S., which may limit growth potential.
Challenges for service providers in recruiting qualified Salesforce professionals amidst rising demand.
As competition for qualified experts heats up amid strong, pandemic-related demand, German market is not yet consolidating, ISG Provider Lens™report says
FRANKFURT, Germany--(BUSINESS WIRE)--
Salesforce service providers in Germany are under pressure to add qualified staff to meet rising demand, but this has not yet caused the kind of industry consolidation seen in the U.S., according to a new research report published today by Information Services Group (ISG) (Nasdaq: III), a leading global technology research and advisory firm.
The 2022 ISG Provider Lens™ Salesforce Ecosystem Partners report for Germany finds the COVID-19 pandemic at first had a minor, manageable effect on demand, then accelerated adoption of Salesforce solutions. Salesforce demand rose partly because enterprises needed to introduce or improve online client-related processes. More than two years after the pandemic began, optimizing customer experience and supporting remote work remain high priorities for German enterprises.
Growing Salesforce adoption, in turn, is driving up demand for implementation services, leaving service providers scrambling to recruit more skilled resources, ISG says. While a tight market for Salesforce professionals in the U.S. has led large system integrators to acquire many smaller providers, that trend has not yet gained traction in Germany. Many providers there, however, have stepped up staffing, both by hiring and training young employees and by requalifying experienced consultants from other fields.
“Salesforce prefers to work with partners that engage in enhanced recruiting, which adds Salesforce support capacity to the market as a whole,” said Yadu Singh, EMEA lead, Digital Platforms and Solutions, at ISG.
While Salesforce has also been expanding its own implementation services, especially with its acquisition of U.S.-based provider Acumen Solutions in 2020, this initiative is only just beginning in Germany, the report says.
Large enterprises in Germany can still choose from among many midsize providers that offer implementation services only in Germany, ISG says. By concentrating on their home country, these boutique firms have an advantage in providing resources conversant in the local language and in complying with local regulations.
As in other countries, large German companies with global operations prefer to implement Salesforce solutions using the hybrid-agile model, which includes phase-oriented elements related to design and rollout, the report says. Midsize companies with a single implementation of Salesforce mainly choose a pure agile methodology.
The report features other insights on the many Salesforce services available in Germany for a broad range of enterprise needs, including implementation of data analytics tools, a new addition to the report.
The 2022 ISG Provider Lens™ Salesforce Ecosystem Partners report for Germany evaluates the capabilities of 35 providers across six quadrants: Multi-Cloud Implementation & Integration Services for Large Enterprises, Implementation Services for Core Clouds - Midmarket, Implementation Services for Marketing Cloud - Midmarket, Managed Application Services for Large Enterprises, Managed Application Services for Midmarket, and Implementation Services for Analytics Solutions on Salesforce.
The report names Reply as a Leader in four quadrants. It names adesso SE, Deutsche Telekom, DIGITALL, Factory42, Infosys, Persistent Systems and Wipro as Leaders in three quadrants each. Accenture, BearingPoint, Capgemini, Cognizant, HCL and TCS are named as Leaders in two quadrants each. Deloitte Digital, Mindtree and Tech Mahindra are named as Leaders in one quadrant each.
In addition, DIA is named as a Rising Star – a company with a “promising portfolio” and “high future potential” by ISG’s definition – in two quadrants. The report names acquilliance and HCL as Rising Stars in one quadrant each.
The 2022 ISG Provider Lens™ Salesforce Ecosystem Partners report for Germany is available to subscribers or for one-time purchase on this webpage.
About ISG Provider Lens™Research
The ISG Provider Lens™ Quadrant research series is the only service provider evaluation of its kind to combine empirical, data-driven research and market analysis with the real-world experience and observations of ISG's global advisory team. Enterprises will find a wealth of detailed data and market analysis to help guide their selection of appropriate sourcing partners, while ISG advisors use the reports to validate their own market knowledge and make recommendations to ISG's enterprise clients. The research currently covers providers offering their services globally, across Europe, as well as in the U.S., Canada, Brazil, the U.K., France, Benelux, Germany, Switzerland, the Nordics, Australia and Singapore/Malaysia, with additional markets to be added in the future. For more information about ISG Provider Lens research, please visit this webpage.
A companion research series, the ISG Provider Lens Archetype reports, offer a first-of-its-kind evaluation of providers from the perspective of specific buyer types.
About ISG
ISG (Information Services Group) (Nasdaq: III) is a leading global technology research and advisory firm. A trusted business partner to more than 800 clients, including more than 75 of the world’s top 100 enterprises, ISG is committed to helping corporations, public sector organizations, and service and technology providers achieve operational excellence and faster growth. The firm specializes in digital transformation services, including automation, cloud and data analytics; sourcing advisory; managed governance and risk services; network carrier services; strategy and operations design; change management; market intelligence and technology research and analysis. Founded in 2006, and based in Stamford, Conn., ISG employs more than 1,300 digital-ready professionals operating in more than 20 countries—a global team known for its innovative thinking, market influence, deep industry and technology expertise, and world-class research and analytical capabilities based on the industry’s most comprehensive marketplace data. For more information, visit www.isg-one.com.
What does the 2022 ISG Provider Lens report say about Salesforce in Germany?
The report indicates strong demand for Salesforce services driven by digital transformation but highlights a lack of market consolidation similar to the U.S.
Who are the leaders in the Salesforce Ecosystem Partners report for Germany?
Leaders include Reply in four quadrants, and other notable firms like adesso SE and Deutsche Telekom.
What challenges do Salesforce service providers in Germany face?
Providers struggle with recruiting qualified staff to meet the rising demand for implementation services.
How has the pandemic influenced Salesforce adoption in Germany?
The pandemic accelerated the adoption of Salesforce solutions as enterprises sought to enhance online client processes and support remote work.
What are the implications of the ISG Provider Lens report for investors in III and CRM?
The report's insights on growing demand and competitive landscape could inform investment strategies in III and CRM by highlighting market opportunities and challenges.
