iHeartMedia and Whalar Group Announce Partnership to Expand Opportunities for Creators and Marketers and Build Scale Through iHeart’s Industry-Leading Audio Platforms
iHeartMedia, America's #1 audio company by reach, and Whalar Group, a leading global Creator Company, have announced a partnership to expand opportunities for creators and marketers across iHeart's broadcast, podcast, digital, live events, and social platforms. The collaboration aims to:
1. Provide advertisers innovative ways to pair content creators with brands
2. Deliver scale by leveraging iHeart's multiple platforms and trusted talent
3. Identify and support creators looking to expand beyond social media
4. Allow iHeart's influencers to utilize Whalar Group's creative services and technology
iHeart reaches 9 out of 10 Americans monthly through broadcast radio and is the #1 podcast publisher in America. This partnership is expected to benefit both creators and advertisers by maximizing trusted relationships and connections with audio and social followers.
iHeartMedia, la compagnia audio numero 1 in America per diffusione, e Whalar Group, un'azienda globale leader nel settore dei creatori, hanno annunciato una partnership per espandere le opportunità per i creatori e i marketer attraverso le piattaforme di trasmissione, podcast, digitali, eventi dal vivo e social di iHeart. La collaborazione mira a:
1. Fornire agli inserzionisti modi innovativi per abbinare i creatori di contenuti ai marchi
2. Fornire una scalabilità sfruttando le molteplici piattaforme di iHeart e i talenti fidati
3. Identificare e supportare i creatori che desiderano espandersi oltre i social media
4. Consentire agli influencer di iHeart di utilizzare i servizi creativi e la tecnologia di Whalar Group
iHeart raggiunge 9 americani su 10 mensilmente attraverso la radio commerciale ed è il principale editore di podcast in America. Si prevede che questa partnership avvantaggi sia i creatori che gli inserzionisti massimizzando le relazioni e le connessioni fidate con gli ascoltatori audio e social.
iHeartMedia, la compañía de audio número 1 de América por alcance, y Whalar Group, una empresa líder global de creadores, han anunciado una asociación para expandir las oportunidades para creadores y anunciantes a través de las plataformas de transmisión, podcast, digital, eventos en vivo y sociales de iHeart. La colaboración tiene como objetivo:
1. Proporcionar a los anunciantes maneras innovadoras de emparejar creadores de contenido con marcas
2. Ofrecer escalabilidad aprovechando las múltiples plataformas de iHeart y su talento de confianza
3. Identificar y apoyar a los creadores que buscan expandirse más allá de las redes sociales
4. Permitir que los influencers de iHeart utilicen los servicios creativos y la tecnología de Whalar Group
iHeart llega a 9 de cada 10 estadounidenses mensualmente a través de la radio tradicional y es el editor de podcast número 1 en América. Se espera que esta asociación beneficie tanto a creadores como a anunciantes, maximizando las relaciones y conexiones de confianza con seguidores de audio y redes sociales.
아메리카에서 청취율 1위 오디오 회사인 iHeartMedia와 글로벌 크리에이터 회사인 Whalar Group이 파트너십을 발표했습니다. 이 협력은 iHeart의 방송, 팟캐스트, 디지털, 라이브 이벤트 및 소셜 플랫폼을 통해 제작자와 마케터를 위한 기회를 확장하는 것을 목표로 합니다. 이 협력의 목적은:
1. 광고주에게 콘텐츠 제작자와 브랜드를 연결하는 혁신적인 방법 제공
2. iHeart의 다양한 플랫폼과 신뢰할 수 있는 인재를 활용하여 규모 제공
3. 소셜 미디어를 넘어 확장을 원하는 제작자 지원 및 식별
4. iHeart의 인플루언서가 Whalar Group의 창의적 서비스 및 기술을 활용할 수 있도록 지원
iHeart는 매달 90%의 미국인에게 방송 라디오를 통해 도달하며, 미국 내 비지니스 최대 팟캐스트 발행 회사입니다. 이 파트너십은 오디오 및 소셜 팔로워와의 신뢰할 수 있는 관계와 연결을 극대화하여 제작자와 광고주 모두에게 혜택을 줄 것으로 기대됩니다.
iHeartMedia, la société audio numéro 1 en Amérique par sa portée, et Whalar Group, une entreprise de créateur mondiale de premier plan, ont annoncé un partenariat pour élargir les opportunités pour les créateurs et les marketeurs sur les plateformes de diffusion, de podcast, numériques, d'événements en direct et sociales d'iHeart. Cette collaboration vise à :
1. Offrir aux annonceurs des moyens innovants de rapprocher les créateurs de contenu des marques
2. Fournir une échelle en exploitant les multiples plateformes d'iHeart et les talents de confiance
3. Identifier et soutenir les créateurs cherchant à s'étendre au-delà des réseaux sociaux
4. Permettre aux influenceurs d'iHeart d'utiliser les services créatifs et la technologie de Whalar Group
iHeart atteint 9 Américains sur 10 chaque mois via la radio de diffusion et est le principal éditeur de podcasts en Amérique. Ce partenariat devrait bénéficier à la fois aux créateurs et aux annonceurs en maximisant les relations de confiance et les connexions avec les auditeurs audio et sociaux.
iHeartMedia, das Audio-Unternehmen Nummer 1 in Amerika nach Reichweite, und Whalar Group, ein führendes globales Creator-Unternehmen, haben eine Partnerschaft angekündigt, um Möglichkeiten für Kreative und Vermarkter über iHearts Broadcast-, Podcast-, Digital-, Live-Events- und Social-Media-Plattformen auszubauen. Ziel der Zusammenarbeit ist es,:
1. Werbetreibenden innovative Möglichkeiten zu bieten, um Inhaltsproduzenten mit Marken zu verbinden
2. Skalierbarkeit zu ermöglichen, indem iHearts zahlreiche Plattformen und vertrauenswürdige Talente genutzt werden
3. Kreative zu identifizieren und zu unterstützen, die über soziale Medien hinaus expandieren möchten
4. iHearts Influencer zu ermöglichen, die kreativen Dienstleistungen und Technologien von Whalar Group zu nutzen
iHeart erreicht monatlich 9 von 10 Amerikanern über das Rundfunkradio und ist der größte Podcast-Verlag in Amerika. Diese Partnerschaft wird voraussichtlich sowohl Kreativen als auch Werbetreibenden zugutekommen, indem vertrauensvolle Beziehungen zu Audio- und Social-Followern maximiert werden.
- Partnership with Whalar Group expands opportunities for creators and marketers
- Potential for increased reach and scale across iHeart's multiple audio platforms
- Access to Whalar Group's creative services and technology for iHeart influencers
- Opportunity to attract new advertisers through innovative content creator partnerships
- None.
Nine out of 10 Americans listen to iHeart broadcast radio every month, and iHeart is the #1 podcast publisher in America as measured by Podtrac. Through this new partnership, iHeart and Whalar Group will collaborate to identify and support creators who want to expand their reach beyond social, giving them a pathway to develop and distribute content across iHeart’s audio platforms. Additionally, iHeart’s broadcast radio and podcast influencers will be able to draw on Whalar Group's creative services, industry-leading technology, creator community, and social insights to help shape content in real time.
“Demand continues to grow for meaningful partnerships between creators and marketers. As brands work to maximize the trusted relationships and connections that personalities have built with their audio and social followers, our partnership with Whalar will provide another opportunity for advertisers to reach our listeners with the right messages,” said Greg Ashlock, President of the iHeart Influencer Network. “We are excited to work with Whalar Group to leverage their social expertise and technology across our industry-leading spectrum of audio platforms to benefit both creators and advertisers.”
“Audio storytelling is a powerful medium that's been a high growth area of the Creator Economy already given how it resonates deeply with creators and their teams, offering a unique avenue for expression and connection with their communities,” said Whalar Group Co-CEO & Co-Founder Neil Waller. “With iHeart’s unparalleled reach across multiple audio platforms, we're poised to elevate storytelling and further integrate it into the fabric of the Creator Economy, amplifying the impact and opportunities available to all creators."
About Whalar Group
Whalar Group is a global creator company on a mission to liberate the creative voice. Our proximity, understanding, and trust of creators evolved into a first-of-its-kind creator ecosystem that includes a full-service creator agency, a 360° talent management company, a physical campus for creators and teams, a suite of AI tools and templates, a venture studio, and a ground-breaking gaming studio. With a team of 300 people around the world, we bring brands and businesses into value-driven, creator-led communities. Whalar Group melds entrepreneurship, technology, and creativity to unlock limitless possibilities. For more information, visit: www.whalargroup.com.
About iHeartMedia
iHeartMedia, Inc. [Nasdaq: IHRT] is the leading audio media company in America, reaching over
View source version on businesswire.com: https://www.businesswire.com/news/home/20241007846041/en/
Media:
Angel Aristone
iHeartMedia
AngelAristone@iHeartMedia.com
Courtney Bartholomew
Whalar Group
Courtney.bartholomew@whalargroup.com
Source: iHeartMedia, Inc.
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