IHG HOTELS & RESORTS SERVES UP THE 'IHG RALLY ROOM' INSPIRED BY THE DIVISIVE COLOR OF A TENNIS BALL

Rhea-AI Summary

IHG Hotels & Resorts, the official hotel partner of the US Open Tennis Championships, is launching the 'IHG Rally Room' inspired by the debate over the color of tennis balls. This unique suite, available at Kimpton Hotel Eventi in New York City and Hotel Indigo Atlanta Downtown, is split into green and yellow halves, reflecting the divided opinions on tennis ball color. IHG's survey found 56% of Americans believe tennis balls are yellow, while 44% think they're green.

The company is also hosting the Grand Slam Social event featuring DJ Mark Ronson and offering exclusive experiences for IHG One Rewards members at the US Open. These initiatives showcase IHG's expanding luxury & lifestyle brand portfolio and commitment to providing unique guest experiences.

Positive

• IHG continues as the official hotel partner for the US Open Tennis Championships for the sixth year
• Launch of the 'IHG Rally Room' showcases innovative marketing and guest engagement
• Exclusive experiences offered to IHG One Rewards members at the US Open, potentially increasing loyalty program attractiveness
• Grand Slam Social event featuring Mark Ronson highlights IHG's expanding luxury & lifestyle brand portfolio

Negative

• None.

ATLANTA, Aug. 15, 2024 /PRNewswire/ -- IHG Hotels & Resorts returns to the US Open Tennis Championships for the sixth year as the official hotel partner and hotel loyalty program, bringing a long-standing cultural debate around the sport to life: is a tennis ball green or yellow?

The 'IHG Rally Room': Is a Tennis Ball Green or Yellow?
For years, people on the internet have been rallying back and forth on the color of a tennis ball. Even the G.O.A.T.s themselves have weighed in with differing opinions. The question still remains among Americans...is a tennis ball green or yellow?

Asking tennis fans to weigh in, IHG Hotels & Resorts discovered the nation's opinions are split. Fifty-six percent of Americans believe a tennis ball is yellow, while 44% are convinced it's green*. IHG is embracing this light-hearted debate by launching an over-the-top, tennis-ball-themed suite that caters to both sides of the court: the 'IHG Rally Room.'

This exclusive suite, available at Kimpton Hotel Eventi in New York City and Hotel Indigo Atlanta Downtown, is sliced down the middle by a tennis court centre line, with one half featuring bright green décor and the other half showcasing striking yellow touches. The nation might be divided on the color of a tennis ball, but with IHG, guests are offered true hospitality no matter what side they're on.

Connor Smith, VP of Masterbrand & Partnerships at IHG Hotels & Resorts, said:
"Whether a tennis ball is green or yellow is up to our guests to decide. We love how the 'IHG Rally Room' taps into this fun conversation at a time when all eyes are on tennis during the US Open, where IHG is a proud, longstanding partner."

The Green Side Features:

• Dynamic mix of bright green décor, including a mini tennis ball-filled lamp, plush green rug, and stylish green throw pillow and blankets
• Chic candy bowl filled with green candies
• Electric green low-top sneakers, a visor, and a tennis racquet to complete the ultimate tennis-themed look

The Yellow Side Features:

• Vivid array of yellow décor, such as a mini tennis ball-filled lamp and a cozy yellow rug
• Retro charm with a classic yellow telephone and clock
• Vibrant yellow high-top sneakers, a baseball cap, and a tennis racquet to elevate your US Open look

The suite is available for booking starting today for stays beginning Aug. 26 for a maximum of two-night stays throughout the two weeks of the US Open main draw. To reserve the suite, email ExperienceIHG@ihg.com. Occupancy is limited and subject to availability.

Grand Slam Social® with Mark Ronson
Headlined by a captivating DJ set from the renowned DJ, producer and songwriter Mark Ronson, IHG Hotels & Resorts' Grand Slam Social event at Kimpton Hotel Eventi in NYC promises to be an unforgettable evening. This exclusive, invite-only celebration on Aug. 21 will feature walls filled with lush greenery, elegant country club-style cocktail bar & lounge seating, and a pop-up installation of the 'IHG Rally Room' where partygoers can claim which side of the room they'd sleep on. The event is a vibrant showcase of IHG's expanding luxury & lifestyle brand portfolio, highlighting its impressive collection of 19 brands and over 6,000 global destinations.

US Open On-Site Experiences
In between US Open matches, event attendees will get a taste of IHG's unrivalled care for its guests by relaxing with a cold beverage at the IHG Hotels & Resorts Racquet Bar. Located on the terrace outside Arthur Ashe Stadium, this shaded outdoor oasis offers the VIP-treatment with specialty cocktails and a curated wine-by-the-glass menu – open from Aug. 22 through Sept. 8.

IHG also offers its IHG One Rewards loyalty members one-of-a-kind, unique experiences at the US Open that cannot be purchased by the public. These opportunities include behind the scenes tours, the chance to attend a post-match conference, and more. Loyalty members can turn their rewards into VIP experiences with all IHG's sports partners throughout the year by bidding to redeem them on IHG One Rewards Access. 

The 2024 US Open Tennis Championships will run from Aug. 19 through Sept. 8 at the USTA Billie Jean King National Tennis Center in Flushing, New York. 

*According to a survey commissioned by IHG Hotels & Resorts and executed by SurveyMonkey that polled more than 2,000 American adults. 

About IHG
IHG Hotels & Resorts [LON:IHG, NYSE:IHG (ADRs)] is a global hospitality company, with a purpose to provide True Hospitality for Good.

With a family of 19 hotel brands and IHG One Rewards, one of the world's largest hotel loyalty programmes, IHG has more than 6,400 open hotels in over 100 countries, and a development pipeline of over 2,200 properties.

• Luxury & Lifestyle: Six Senses, Regent Hotels & Resorts, InterContinental Hotels & Resorts, Vignette Collection, Kimpton Hotels & Restaurants, Hotel Indigo
• Premium: voco hotels, HUALUXE Hotels & Resorts, Crowne Plaza Hotels & Resorts, EVEN Hotels
• Essentials: Holiday Inn Express, Holiday Inn Hotels & Resorts, Garner hotels, avid hotels
• Suites: Atwell Suites, Staybridge Suites, Holiday Inn Club Vacations, Candlewood Suites
• Exclusive Partners: Iberostar Beachfront Resorts

InterContinental Hotels Group PLC is the Group's holding company and is incorporated and registered in England and Wales. Approximately 375,000 people work across IHG's hotels and corporate offices globally.

Visit us online for more about our hotels and reservations and IHG One Rewards. To download the new IHG One Rewards app, visit the Apple App or Google Play stores.

For our latest news, visit our Newsroom and follow us on LinkedIn.

View original content to download multimedia:https://www.prnewswire.com/news-releases/ihg-hotels--resorts-serves-up-the-ihg-rally-room-inspired-by-the-divisive-color-of-a-tennis-ball-302222812.html

SOURCE IHG Hotels & Resorts

FAQ

What is the 'IHG Rally Room' launched by IHG Hotels & Resorts for the 2024 US Open?

The 'IHG Rally Room' is a tennis-ball-themed suite split into green and yellow halves, inspired by the debate over tennis ball color. It's available at Kimpton Hotel Eventi in New York City and Hotel Indigo Atlanta Downtown during the 2024 US Open.

What percentage of Americans believe a tennis ball is yellow, according to IHG's survey?

According to IHG's survey, 56% of Americans believe a tennis ball is yellow, while 44% think it's green.

What exclusive experiences does IHG offer to its loyalty members during the US Open?

IHG One Rewards members can enjoy unique experiences at the US Open, including behind-the-scenes tours, attending post-match conferences, and other VIP opportunities not available for public purchase.

Who is headlining IHG's Grand Slam Social event for the 2024 US Open?

The renowned DJ, producer, and songwriter Mark Ronson is headlining IHG's Grand Slam Social event with a captivating DJ set at Kimpton Hotel Eventi in NYC on August 21, 2024.