Twitter and IAS Partner to Provide Advertisers with Brand Safety and Suitability Measurement

Rhea-AI Summary

Integral Ad Science (NASDAQ: IAS) has partnered with Twitter to introduce third-party brand safety and suitability measurement for advertisers in the US. This new offering allows for tweet-level analysis, helping advertisers gain insights into the content adjacent to their Twitter ads. This initiative aligns with Global Alliance for Responsible Media (GARM) standards, enhancing transparency in ad placement. Senior VP Craig Ziegler emphasized the importance of these insights for campaign effectiveness, while Twitter's AJ Brown highlighted their commitment to a safe advertising environment. The collaboration aims to deliver improved reporting and validation for advertisers.

Positive

• Launch of third-party brand safety measurement with Twitter enhances advertiser trust.
• Tweet-level analysis provides deeper insights into ad adjacency content.
• Collaboration aligns with GARM standards, improving transparency and measurement.

Negative

• None.

With tweet-level analysis, advertisers can now better understand the content that appears adjacent to their ads on Twitter

NEW YORK, Jan. 25, 2023 /PRNewswire/ -- Today,  Integral Ad Science (NASDAQ: IAS), a global leader in digital media quality, and Twitter, Inc. announced the launch of third-party brand safety and suitability measurement on Twitter in the US. With Tweet-level analysis, advertisers can better understand the content that appears adjacent to their ads on Twitter's feed.

With tweet-level analysis, advertisers can better understand the content that appears adjacent to their ads on Twitter

"IAS is excited to provide our customers with Tweet-level insights designed to deliver greater transparency into their Twitter campaigns and measurement aligned with industry standards for brand safety and suitability," said Craig Ziegler, Senior Vice President, Product Management of Integral Ad Science.

This significant advancement now provides Twitter advertisers with reporting that is aligned with Global Alliance for Responsible Media (GARM) brand safety and suitability risk categories. For broader analytics, advertisers can access campaign-level reporting for overall metrics.

"Twitter is committed to promoting a safe advertising experience for people and brands, and this commitment has never been stronger. We're bringing more brand safety solutions to market than ever before, and we're excited for IAS to roll out this third-party reporting solution," said AJ Brown, Twitter's Head of Brand Safety. "Independent validation of the context in which ads serve according to GARM industry standards is incredibly important to us and our customers."

Contact
press@integralads.com

About Integral Ad Science
Integral Ad Science (IAS) is a global leader in digital media quality. IAS makes every impression count, ensuring that ads are viewable by real people, in safe and suitable environments, activating contextual targeting, and driving supply path optimization. Our mission is to be the global benchmark for trust and transparency in digital media quality for the world's leading brands, publishers, and platforms. We do this through data-driven technologies with actionable real-time signals and insight. Founded in 2009 and headquartered in New York, IAS works with thousands of top advertisers and premium publishers worldwide. For more information, visit integralads.com.

About Twitter, Inc.
Twitter is what's happening and what people are talking about right now. To learn more, visit about.twitter.com and follow @Twitter. Let's talk.

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SOURCE Integral Ad Science, Inc.

FAQ

What is the partnership between Integral Ad Science and Twitter about?

Integral Ad Science has partnered with Twitter to provide third-party brand safety and suitability measurement, allowing advertisers to analyze tweet-level content adjacent to their ads.

How does the new brand safety measurement affect IAS stock?

The partnership may enhance user trust and advertising effectiveness, potentially benefiting IAS stock as they align their services with industry standards.

What day was the announcement about IAS and Twitter made?

The announcement of the partnership between Integral Ad Science and Twitter was made on January 25, 2023.

What does the tweet-level analysis offer for advertisers?

The tweet-level analysis offers advertisers insights into the context of content appearing next to their ads, contributing to better brand safety and suitability.