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Integral Ad Science Holding Corp. (IAS) is a global leader in media measurement and analytics, specializing in verification, optimization, and analytics solutions for the advertising industry. Headquartered in New York, IAS operates in thirteen countries, delivering comprehensive and independent measurement of digital advertising across various devices and formats, including desktop, mobile, connected TV, social media, display, and video.
IAS's core business focuses on ensuring that every ad impression has the potential to be effective. The company does this by verifying the viewability and suitability of ads, optimizing campaign performance, and analyzing the impact of digital advertising on consumer actions. Their cloud-based technology platform provides advertisers, agencies, publishers, and technology companies with actionable data to drive superior results and maximize return on ad spend. This means ads are seen by real people in safe and suitable environments, thereby enhancing yield for publishers.
Recently, IAS has achieved significant milestones, such as earning the Media Rating Council (MRC) accreditation for its YouTube viewability measurement and the launch of a first-to-market partnership with Snap Inc. to enhance transparency of Snapchat campaigns. The company has also announced the expansion of its Brand Safety and Suitability Measurement product to Facebook and Instagram, including the category of misinformation as defined by the Global Alliance for Responsible Media (GARM).
IAS continues to innovate, having recently received the TRUSTe Responsible AI Certification for its commitment to transparency and ethical AI practices. Furthermore, the company has integrated with Roblox to provide enhanced measurement solutions for immersive 3D environments.
Financially, IAS has shown strong performance, with significant revenue growth driven by new partnerships and the expansion of its product offerings. The company's leadership remains optimistic about continuing this growth trajectory through innovative solutions and strategic partnerships, making IAS a key player in the digital advertising industry.
Integral Ad Science Holding Corp. (Nasdaq: IAS) has appointed Tania Secor as the new Chief Financial Officer (CFO), effective December 5, 2022. Secor, who brings over 25 years of financial leadership, previously served as Global CFO for R/GA and Reprise. Her extensive background includes key roles in technology and media sectors. CEO Lisa Utzschneider expressed confidence that Secor's experience will significantly contribute to IAS's growth strategy, enhancing financial performance as the company capitalizes on brand safety and suitability in digital media quality.
Integral Ad Science Holding Corp. (NASDAQ: IAS) will report its third quarter 2022 financial results on November 10, 2022, after market close. A conference call and webcast are scheduled for 5:00 p.m. ET the same day to discuss these results. IAS is recognized as a leader in digital media quality, focusing on ensuring ads reach real audiences in safe environments. Their data-driven technologies aim to enhance transparency in digital advertising.
Integral Ad Science (Nasdaq: IAS) announced a new post-bid brand safety and suitability measurement solution, enhancing its partnership with TikTok. This innovative tool, integrating with the IAB Tech Lab's Open Measurement Software Development Kit (OM SDK), allows advertisers to monitor campaign quality while adhering to Global Alliance for Responsible Media (GARM) standards. With this expansion, IAS offers comprehensive pre-bid and post-bid assessments, empowering brands to invest confidently in TikTok advertising and ensuring their campaigns align with brand safety protocols.
Integral Ad Science (IAS) has partnered with Netflix to enhance advertising transparency for its upcoming ad-supported tier, set to launch in Q1 2023. This collaboration aims to provide independent verification of ad viewability and invalid traffic, helping brands track campaign performance effectively. Key offerings include third-party reporting on Netflix inventory, trend identification for optimization, and consistent media verification. The CEO of IAS, Lisa Utzschneider, expressed excitement over the partnership, emphasizing its potential to significantly increase CTV advertising inventory worldwide.
IAS has partnered with Good-Loop to integrate carbon emissions tracking into its reporting platform, IAS Signal. This partnership allows advertisers to monitor their digital ad campaigns' carbon footprints in real-time, similar to other key metrics. A typical ad campaign costing $115,000 could emit 5.4 tonnes of carbon, highlighting the environmental impact of digital advertising. The integration is expected to support advertisers in achieving sustainability goals. Major companies like Sanofi and OMG will participate in testing this carbon tracking tool.
Integral Ad Science (IAS) has released its 17th edition of the Media Quality Report, analyzing data from January to June 2022. Key findings indicate that targeting viewability rates between 60%-70% yields optimal ROI, while striving for 100% can decrease reach and increase costs. Additionally, video ad completion rates improved significantly, with 80% completion for desktop and 74% for mobile. However, campaigns lacking anti-fraud measures saw a 10-fold increase in fraud rates. The report also emphasizes the importance of contextual targeting in a cookie-less advertising environment.
Integral Ad Science (Nasdaq: IAS) released a new report titled "Advertising in the Age of Misinformation," examining how misleading content affects brand reputation. The survey of over 1,150 adults revealed that 71% encounter misleading digital content frequently, with 65% likely to stop buying from brands advertising near such misinformation. Furthermore, 42% of media experts express concern about reputation risks when ads appear next to misleading content. The research underlines the importance of context-based advertising strategies to mitigate these risks and maximize ROI.
Publica, a CTV Ad Server owned by Integral Ad Science (Nasdaq: IAS), launched Platform Connect on September 1, 2022. This feature allows streaming publishers to enhance audience reach through a controlled and transparent ecosystem. CTV ad spending rose by 57% in 2021 to $15.2 billion and is projected to reach $21.2 billion in 2022. Publica will not charge fees for media transactions, acting as a neutral clearing house. The platform serves over 6 billion ads monthly, supporting major streaming partners and the growing AVOD and FAST ecosystem globally.
Integral Ad Science (Nasdaq: IAS), a leader in digital media quality, announced that CEO Lisa Utzschneider will engage in a fireside chat at the Evercore ISI 2nd Annual Technology, Media and Telecom Conference on September 7, 2022, at 10:15 a.m. ET. The session will be accessible via live webcast and will be archived for later viewing on the IAS investor relations website. IAS focuses on ensuring ads are viewable and safe, partnering with leading brands and publishers globally.
Publica, a Connected TV (CTV) ad server under Integral Ad Science (Nasdaq: IAS), has partnered with ANTHYM Technologies, leveraging Publica's Server-Side Ad Insertion (SSAI) technology. This collaboration aims to enhance ad experiences and revenue for both advertisers and CTV publishers. ANTHYM operates a coalition of ad-supported CTV platforms, including AnthymTV, which ranked highly in a recent report. Publica serves over 5 billion ads monthly, catering to significant clients like Samsung and Paramount, with the new partnership expected to broaden their reach and improve inventory management for advertisers.
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