Integral Ad Science Holding Corp. - IAS STOCK NEWS

Integral Ad Science Holding Corp. (NASDAQ: IAS) will report its fourth quarter and full year 2022 financial results on March 2, 2023, after market close. A conference call to discuss these results will occur at 5:00 p.m. ET on the same day. IAS is recognized as a leader in digital media quality, focusing on ensuring ads are viewable and safe. The company aims to be a benchmark for trust and transparency in the digital media landscape. Interested parties can register for the live call here.

Integral Ad Science (NASDAQ: IAS) has partnered with Twitter to introduce third-party brand safety and suitability measurement for advertisers in the US. This new offering allows for tweet-level analysis, helping advertisers gain insights into the content adjacent to their Twitter ads. This initiative aligns with Global Alliance for Responsible Media (GARM) standards, enhancing transparency in ad placement. Senior VP Craig Ziegler emphasized the importance of these insights for campaign effectiveness, while Twitter's AJ Brown highlighted their commitment to a safe advertising environment. The collaboration aims to deliver improved reporting and validation for advertisers.

Integral Ad Science (NASDAQ: IAS) has announced the appointment of Kevin Alvero as Head of Global Compliance, effective immediately. Alvero brings extensive experience from Nielsen, where he led the internal audit program and compliance efforts. His leadership is expected to enhance IAS's commitment to global accreditation and media quality validation. CEO Lisa Utzschneider emphasized that this appointment reflects IAS's priority in validating trusted media quality products. Alvero's background with the Media Rating Council positions him to strengthen IAS's compliance initiatives further and enhance its reputation in the digital media quality sector.

The IAS Industry Pulse Report reveals that 77% of media experts are concerned about declining consumer trust in social media advertising, potentially impacting media spending. Despite this, 91% still plan to advertise on social platforms in 2023 due to their reach and engagement. Key concerns include insufficient transparency, ad fraud, and brand risk. Growing trends include increased prioritization of digital audio and video game advertising, with 58% focusing on contextual targeting to address privacy issues. The report surveyed over 350 digital media experts to highlight these trends.

Integral Ad Science (Nasdaq: IAS) has announced a groundbreaking partnership with Gadsme, an advanced in-game advertising platform, aimed at enhancing media quality measurement for in-game ad campaigns. This collaboration allows IAS to verify Gadsme's global ad inventory, providing marketers with robust third-party viewability and invalid traffic measurement through the IAS Signal platform. The partnership seeks to improve transparency and campaign performance in the growing in-game advertising sector, ensuring that marketers reach real users and gain critical insights.

Integral Ad Science (Nasdaq: IAS) has appointed Khurrum Malik as its new Chief Marketing Officer, effective immediately. Malik, who previously led global business marketing at Spotify, will oversee the company's marketing strategy and growth initiatives from New York. His background includes roles at Compass and Meta and he holds multiple degrees from the University of Virginia. CCO Yannis Dosios expressed confidence that Malik's expertise will enhance IAS's market presence and help communicate its value proposition.

Integral Ad Science (IAS) partnered with Catalina to analyze how display advertisements influence sales for a major consumer packaged goods brand. The study, conducted between May and July 2022, revealed a 180% increase in return on ad spend (ROAS) for in-view ads compared to not-in-view. Key findings indicated that 74% of incremental sales stemmed from in-view audiences, with optimal ad exposure between 3 to 10 seconds. This partnership aims to enhance media investments through improved understanding of media quality and advertisement effectiveness.

Integral Ad Science (Nasdaq: IAS) released a report titled 'Constructing Your Quality Path', revealing that over 89% of digital media experts endorse the benefits of quality path optimization (QPO) over supply path optimization (SPO). The report emphasizes the complexities in programmatic advertising and the necessity for transparency and quality in ad spending. Key findings indicate that 93% of experts value quality spend in evaluating performance, and 69% consider it essential for path optimization decisions, ultimately driving improved ROI and supply chain visibility.

Integral Ad Science (Nasdaq: IAS) reported a 28% increase in total revenue to $101.3 million for Q3 2022, driven by a 40% surge in programmatic revenue. Net income rose to $0.8 million from a loss of $9.8 million in the same quarter last year. Adjusted EBITDA grew by 19% to $30.1 million, maintaining a 30% margin. The company is expanding its partnerships, recently securing collaborations with TikTok and Netflix, focusing on enhanced brand safety solutions. IAS also announced Tania Secor as the new CFO, effective December 5, 2022.