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Integral Ad Science Holding Corp. (IAS) is a global leader in media measurement and analytics, specializing in verification, optimization, and analytics solutions for the advertising industry. Headquartered in New York, IAS operates in thirteen countries, delivering comprehensive and independent measurement of digital advertising across various devices and formats, including desktop, mobile, connected TV, social media, display, and video.
IAS's core business focuses on ensuring that every ad impression has the potential to be effective. The company does this by verifying the viewability and suitability of ads, optimizing campaign performance, and analyzing the impact of digital advertising on consumer actions. Their cloud-based technology platform provides advertisers, agencies, publishers, and technology companies with actionable data to drive superior results and maximize return on ad spend. This means ads are seen by real people in safe and suitable environments, thereby enhancing yield for publishers.
Recently, IAS has achieved significant milestones, such as earning the Media Rating Council (MRC) accreditation for its YouTube viewability measurement and the launch of a first-to-market partnership with Snap Inc. to enhance transparency of Snapchat campaigns. The company has also announced the expansion of its Brand Safety and Suitability Measurement product to Facebook and Instagram, including the category of misinformation as defined by the Global Alliance for Responsible Media (GARM).
IAS continues to innovate, having recently received the TRUSTe Responsible AI Certification for its commitment to transparency and ethical AI practices. Furthermore, the company has integrated with Roblox to provide enhanced measurement solutions for immersive 3D environments.
Financially, IAS has shown strong performance, with significant revenue growth driven by new partnerships and the expansion of its product offerings. The company's leadership remains optimistic about continuing this growth trajectory through innovative solutions and strategic partnerships, making IAS a key player in the digital advertising industry.
Integral Ad Science Holding Corp. (Nasdaq: IAS) announced it will release its first quarter 2023 financial results on
On March 28, 2023, Integral Ad Science (Nasdaq: IAS) announced that its Publisher Optimization solution is now available in the Amazon Publisher Services (APS) Connections Marketplace. This positions IAS as the first verification provider in this marketplace, which helps publishers enhance their digital media business. The integration allows publishers to optimize ad delivery and align with advertisers' brand safety priorities, ultimately increasing inventory yield. Yannis Dosios, the Chief Commercial Officer, emphasized that this partnership is a crucial step for publishers seeking to maximize revenue. Publishers can contact IAS or APS for more info.
Integral Ad Science (Nasdaq: IAS) has partnered with Netflix (Nasdaq: NFLX) to provide essential verification metrics for its new ad-supported plan. This collaboration, launched on March 20, 2023, offers advertisers tools to ensure their campaigns are fraud-free and seen by real viewers. The independent verification program utilizes the IAS Signal platform, enhancing campaign insights and performance measurement across digital media. Key benefits include independent reporting, trend identification, and consistent measurement. The program is now live across all 12 Netflix ad-supported countries and platforms.
Integral Ad Science's (IAS) subsidiary, Publica, has joined the Amazon Publisher Services (APS) Ad Server Certification Program for streaming TV. This certification aims to enhance header bidding for publishers and advertisers, potentially boosting revenues and viewer experience by minimizing repetitive ads. With streaming TV ad spend projected to double by 2026, this integration will offer publishers increased access to header bidding supply and opportunities for private marketplace deals. Publica, recognized as 'Best Video Ad Server' in 2022, serves over 6 billion ads monthly for major broadcasters and streaming platforms.
Integral Ad Science Holding Corp. (Nasdaq: IAS) reported a strong fourth quarter for 2022, with total revenue rising 15% to $117.4 million and net income increasing to $11.5 million, marking a 10% margin. Adjusted EBITDA also climbed 20% to $40.0 million at a 34% margin. For the full year, total revenue reached $408.3 million, a 26% growth, with significant increases in programmatic and supply-side revenues. IAS anticipates continued growth in 2023, projecting first-quarter revenues of $102 million to $104 million and full-year revenues ranging from $453 million to $463 million.
Integral Ad Science Holding Corp. (Nasdaq: IAS), a leader in digital media quality, announces CEO Lisa Utzschneider and CFO Tania Secor will participate in two upcoming investor conferences.
The events are: JMP Securities Technology Conference on March 7, 2023, at 10:30 a.m. PT, and Morgan Stanley Technology, Media & Telecom Conference on March 8, 2023, at 9:50 a.m. PT. Both sessions will be available via live webcast and archived replay on the IAS investor relations website.
Integral Ad Science focuses on ensuring ad visibility and safety, aligning with their mission for trust in digital media quality.
Integral Ad Science Holding Corp. (NASDAQ: IAS) will report its fourth quarter and full year 2022 financial results on March 2, 2023, after market close. A conference call to discuss these results will occur at 5:00 p.m. ET on the same day. IAS is recognized as a leader in digital media quality, focusing on ensuring ads are viewable and safe. The company aims to be a benchmark for trust and transparency in the digital media landscape. Interested parties can register for the live call here.
Integral Ad Science (NASDAQ: IAS) has partnered with Twitter to introduce third-party brand safety and suitability measurement for advertisers in the US. This new offering allows for tweet-level analysis, helping advertisers gain insights into the content adjacent to their Twitter ads. This initiative aligns with Global Alliance for Responsible Media (GARM) standards, enhancing transparency in ad placement. Senior VP Craig Ziegler emphasized the importance of these insights for campaign effectiveness, while Twitter's AJ Brown highlighted their commitment to a safe advertising environment. The collaboration aims to deliver improved reporting and validation for advertisers.
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