Integral Ad Science Holding Corp. - IAS STOCK NEWS

Integral Ad Science (Nasdaq: IAS) announced an expansion of its integration with Mediaocean, enhancing campaign creation and month-end reconciliation processes for advertisers. This partnership automates linking insertion orders and metrics, allowing ad buyers to gain performance insights and streamline their workflow. Clients utilizing IAS's Signal dashboard and Mediaocean's Prisma will benefit from improved efficiency and reduced redundancy. The integration also supports auto-tagging via Google, facilitating enhanced campaign consistency for media planners.

Integral Ad Science (Nasdaq: IAS) has announced a partnership with Anzu to enhance media quality measurement for in-game advertising in mobile gaming. This collaboration enables advertisers to monitor Invalid Traffic (IVT) and Viewability through the IAS Signal platform, addressing challenges in verifying ad effectiveness across various devices and platforms. The mobile gaming industry, projected to generate $136 billion globally this year, will benefit from improved insights into ad campaign performance, ensuring greater transparency and quality in media investments.

Integral Ad Science (Nasdaq: IAS) will report its second quarter 2022 financial results on August 4, 2022, after market close. A conference call and webcast will take place at 5:00 p.m. ET to discuss these results. IAS aims to enhance digital media quality, ensuring ads are viewable and in safe environments, supporting key advertisers and publishers globally. With a mission to set the benchmark in trust and transparency, IAS utilizes data-driven technologies for real-time insights.

Integral Ad Science (Nasdaq: IAS) has launched its third-party ad measurement technology for digital audio on Pandora, enabling brands to directly measure audibility metrics and detect invalid traffic for mobile audio ads. This innovation addresses the growing need for transparency in digital audio advertising, particularly as 87% of media experts express concerns about ad fraud in this space. IAS aims to enhance media quality by providing actionable insights and verification tools for advertisers looking to engage with the millions of Pandora users.

Clinch has announced a partnership with Integral Ad Science (IAS) to enhance campaign management through an automated tag wrapping solution. This feature allows advertisers to easily integrate IAS's verification services into their display and video campaigns via Clinch's Flight Control platform, reducing setup time and human error. The integration aims to improve operational efficiency and ensure media quality for advertisers. This collaboration underscores Clinch's commitment to delivering streamlined ad experiences while optimizing campaign effectiveness.

Integral Ad Science (Nasdaq: IAS) launched its Quality Sync Pre-bid Segment, enhancing ad campaign efficiency by synchronizing pre-bid and post-bid settings on Xandr's Invest DSP. This innovation aims to reduce campaign activation time and block rates, enabling advertisers to optimize their media quality. It allows unified brand safety and invalid traffic avoidance, significantly streamlining campaign management. The integration is driven by proprietary machine learning capabilities, ensuring safe and suitable ad placements, critical in today's fast-paced digital landscape.

Integral Ad Science (Nasdaq: IAS) released a study in collaboration with Tobii, utilizing eye tracking technology to assess the effectiveness of contextually relevant ads. The research found that in-context ads lead to increased consumer attention, with metrics showing a 14% rise in purchase intent and a 5% increase in brand favorability compared to out-of-context ads. The study emphasizes the enhanced memorability of contextually relevant ads, with consumers being four times more likely to recall brands.

Integral Ad Science (Nasdaq: IAS) has released its 2022 Amplifying Media Quality in Digital Audio Report, revealing significant concerns among U.S. media experts regarding ad fraud and the effectiveness of current metrics in digital audio advertising. The survey found that 93% of experts plan to utilize digital audio, while 73% prefer programmatic buying for efficiency. Nearly 87% expressed concern about ad fraud, highlighting the need for third-party verification to enhance media quality. As digital audio grows, accurate metrics and transparency are vital for advertisers to ensure impactful ad placements.

Spotify and Integral Ad Science (IAS) have partnered to develop a pioneering third-party brand safety solution for podcast advertisers. This collaboration aims to enhance transparency in podcast advertising, a sector projected to grow from $1 billion in 2021 to over $4 billion by 2024. The initiative will leverage Spotify's first-party data and IAS's independent verification to validate brand safety and messaging context for advertisers. Additionally, UM Worldwide will assist in testing this tool, ensuring the needs of advertisers are prioritized throughout development.