CTV Ad Server Publica launches Platform Connect
Publica, a CTV Ad Server owned by Integral Ad Science (Nasdaq: IAS), launched Platform Connect on September 1, 2022. This feature allows streaming publishers to enhance audience reach through a controlled and transparent ecosystem. CTV ad spending rose by 57% in 2021 to $15.2 billion and is projected to reach $21.2 billion in 2022. Publica will not charge fees for media transactions, acting as a neutral clearing house. The platform serves over 6 billion ads monthly, supporting major streaming partners and the growing AVOD and FAST ecosystem globally.
- Launch of Platform Connect to enhance audience reach for publishers.
- CTV ad spending significantly increased, indicating strong market growth.
- Publica serves over 6 billion ads per month, showcasing its market presence.
- No media fees charged for Platform Connect transactions, promoting accessibility.
- None.
NEW YORK, Sept. 1, 2022 /PRNewswire/ -- Publica, a global CTV Ad Server owned by Integral Ad Science (Nasdaq: IAS), released Platform Connect today; a new feature that will enable existing streaming publishers on the Publica platform to extend their audiences within a transparent and controlled ecosystem of trusted connected TV (CTV) publishers.
CTV ad spend grew to
The managed platform connection within the Publica CTV Ad Server now enables streaming publishers to deploy audience extension strategies at scale and without the need of individual buyer and seller contracts. A streaming publisher working with Publica can now have a single contract to access many buyers, or become a buyer, and source scaled access to trusted sellers, all enabled seamlessly within the Publica UI.
Publica now serves over 6 billion ads on CTV every month, delivering quality ad experiences for global streaming publishers and smart TV manufacturers such as Philo, AMC, Hearst TV, MLB, Paramount, Fox, XUMO, and Samsung. Platform Connect will empower any publisher to become either a buyer or seller within the Publica ecosystem, enabling greater levels of accuracy around forecasting and audience segmentation for the curation of buy side programmatic deals.
"Publica was built from the ground up to support the needs of streaming publishers and as more advertising budgets enter the addressable TV ecosystem, more of the publishers we are working with have been trying to navigate audience extension strategies so we wanted to make this process as easy, transparent and secure for them as possible," said Ben Antier, Co-Founder and CEO, Publica.
Publica will not be charging a percentage of media fee for Platform Connect to either buy or sell sides and will remain demand agnostic when it comes to media activation within CTV ad pods. Instead, Publica will act as the neutral clearing house collecting fees from buyers within the Publica ecosystem and then distributing them to the publishers who have opted into selling streaming inventory via Platform Connect.
Publica was recently shortlisted by Adweek in their readers' choice Best of Technology Awards for best CTV Ad Server and is currently expanding in both EMEA and APAC markets to support the growing AVOD and FAST ecosystem on connected televisions.
Publica is a leading Connected TV (CTV) ad server and works with many of the world's biggest broadcasters, TV manufacturers, and OTT apps. Publica provides solutions for publishers to maximize their revenue across their CTV inventory through key solutions including a Unified Auction, Ad Pod Management, Audience Management, and Server-Side Ad Insertion (SSAI). Publica serves over 5 billion ads on CTV every month, delivering quality ad experiences for Hearst TV, Crunchyroll, E. W. Scripps, Fox, IGN, MLB, Philo, Samsung, ViacomCBS, XUMO, and more. Publica is owned by Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality. For more information, visit https://getpublica.com/
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SOURCE Integral Ad Science, Inc.
FAQ
What is <b>Platform Connect</b> launched by IAS?
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