IAS EXTENDS COLLABORATION WITH MICROSOFT ADVERTISING TO PROVIDE THIRD-PARTY MEASUREMENT FOR ADVERTISERS
Integral Ad Science (Nasdaq: IAS), a global media measurement and optimization platform, has expanded its collaboration with Microsoft Advertising. This extension provides advertisers with third-party measurement for brand safety, viewability, and invalid traffic across Microsoft's advertising solutions. The enhanced partnership allows for verification reporting on Microsoft's proprietary audience data, including in-market audiences. Via IAS Signal, advertisers can gain deeper insights and drive engagement with verified users, ensuring media quality. Advertisers can leverage IAS's measurement solutions across native, video, display, and CTV campaigns on Microsoft platforms. This collaboration aims to enhance campaign performance, reach over 1 billion users programmatically, and offer comprehensive advertising solutions via Microsoft Advertising and Microsoft Invest.
- Expansion of collaboration with Microsoft Advertising enhances IAS's service offerings.
- Third-party measurement now includes Microsoft's proprietary audience data, improving targeting accuracy.
- Capability to reach over 1 billion users programmatically via Microsoft Invest.
- Enhanced measurement for brand safety, viewability, and invalid traffic.
- Advertisers can drive better engagement with verified users and adjacent brand-safe content.
- Use of IAS Signal provides comprehensive verification metrics for global campaigns.
- Access to a broad range of advertising formats including native, video, display, and CTV.
- None.
Global Brands Now Benefit from Independent Analysis on Brand Safety & Suitability, Viewability, and Invalid Traffic Across the Microsoft Advertising Ecosystem
This expanded collaboration will provide advertisers with deeper insights into how they can drive engagement with verified users and run adjacent to brand safe and suitable content through IAS Signal, allowing customers to verify media quality via IAS's metrics using its unified view of their global campaigns.
"With this first-to-market collaboration, IAS and Microsoft Advertising are driving greater value for our mutual advertising customers, bringing actionable data through independent verification that delivers real outcomes for advertisers," said Lisa Utzschneider, CEO, IAS. "Using IAS's differentiated data, advertisers can have confidence they are driving results, reaching real people, and protecting their brand equity to maximize campaign performance."
Advertisers can now leverage IAS's powerful measurement solutions to determine the impact of their native, video, display and CTV campaigns across the Microsoft Advertising ecosystem, which includes all Microsoft owned and operated inventory and direct partnerships.
Via the Microsoft Advertising Platform, an easy-to-use online advertising platform, businesses of all sizes can tap into Audience ads, such as display, native, and video across Microsoft owned and operated sites like MSN, Outlook, Bing, Microsoft 365, and Microsoft Casual Games, as well as trusted third-party publishers like The New York Times, Wall Street Journal, Buzzfeed, and more. Audience ads make it easy to reach your ideal audience in beautiful placements across the web using Microsoft AI.
Via Microsoft Invest, an enterprise-level, omnichannel DSP, advertisers can access expansive and exclusive CTV publisher supply to reach audiences and drive business results on all screens programmatically. With an integrated platform advantage and a focus on data-driven performance, Microsoft Invest offers flexible ways to transact through outcome-based buying, programmatic guaranteed, and market-leading deal curation capabilities.
Additionally, with Microsoft's proprietary audiences now available in Microsoft Invest, advertisers can reach over 1 billion users programmatically, including millions they may not be reaching anywhere else, tapping into the power of search intent signals and rich user profiles from unique data sources to improve the performance of their campaigns.
"We're pleased to extend our collaboration with IAS to include new measurement capabilities for our customers. IAS's technology brings new levels of insights to Microsoft's audiences across the Microsoft Advertising ecosystem to build on and enhance our offering, as well as reaffirm our long-term commitment to protecting advertisers' investments and brand," said Kya Sainsbury-Carter, Corporate Vice President, Microsoft Advertising.
In 2020, IAS was selected to be the first platform-wide partner to provide brand safety across the Microsoft Advertising Network, exclusively providing pre-bid brand safety for native ads across desktop and mobile web.
About Integral Ad Science
Integral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industry's most actionable data to drive superior results for the world's largest advertisers, publishers, and media platforms. IAS's software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments, while improving return on ad spend for advertisers and yield for publishers. Our mission is to be the global benchmark for trust and transparency in digital media quality. For more information, visit integralads.com.
Contact: press@integralads.com
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SOURCE Integral Ad Science, Inc.
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