IAS APPOINTS MARC GRABOWSKI AS CHIEF OPERATING OFFICER AND SRISHTI GUPTA AS CHIEF PRODUCT OFFICER
Integral Ad Science (Nasdaq: IAS), a global media measurement and optimization platform, has announced two key executive appointments effective September 16, 2024. Marc Grabowski, formerly of Oracle Advertising, joins as Chief Operating Officer (COO), overseeing the global commercial organization. Srishti Gupta, previously with Rokt, becomes Chief Product Officer (CPO), leading product strategy and development.
Grabowski brings extensive experience from both demand and supply sides of advertising, having held leadership roles at Oracle, Criteo, and Yahoo!. Gupta, a seasoned product leader, has a strong background in e-commerce and advertising measurement from her roles at Rokt, Amazon, and IRI.
These appointments aim to enhance IAS's senior leadership, strengthen its customer-first approach, and advance product development to meet future market needs. Both executives will report directly to CEO Lisa Utzschneider.
Integral Ad Science (Nasdaq: IAS), una piattaforma globale di misurazione e ottimizzazione dei media, ha annunciato due importanti nomine esecutive che entreranno in vigore il 16 settembre 2024. Marc Grabowski, ex Oracle Advertising, si unisce come Chief Operating Officer (COO), supervisando l'organizzazione commerciale globale. Srishti Gupta, precedentemente in Rokt, diventa Chief Product Officer (CPO), guidando la strategia e lo sviluppo del prodotto.
Grabowski porta un'esperienza considerevole sia dal lato della domanda che dell'offerta nella pubblicità, avendo ricoperto ruoli di leadership in Oracle, Criteo e Yahoo!. Gupta, un leader esperto nel prodotto, ha un solido background nel commercio elettronico e nella misurazione della pubblicità grazie ai suoi ruoli in Rokt, Amazon e IRI.
Queste nomine mirano a potenziare la leadership senior di IAS, a rafforzare l'approccio orientato al cliente e a promuovere lo sviluppo del prodotto per soddisfare le future esigenze di mercato. Entrambi gli esecutivi rapporteranno direttamente al CEO Lisa Utzschneider.
Integral Ad Science (Nasdaq: IAS), una plataforma global de medición y optimización de medios, ha anunciado dos nombramientos ejecutivos clave que entrarán en vigor el 16 de septiembre de 2024. Marc Grabowski, anteriormente de Oracle Advertising, se une como Chief Operating Officer (COO), supervisando la organización comercial global. Srishti Gupta, anteriormente en Rokt, se convierte en Chief Product Officer (CPO), liderando la estrategia y el desarrollo del producto.
Grabowski aporta una amplia experiencia tanto del lado de la demanda como de la oferta de la publicidad, habiendo ocupado roles de liderazgo en Oracle, Criteo y Yahoo!. Gupta, una líder experimentada en productos, tiene un sólido trasfondo en comercio electrónico y medición de publicidad gracias a sus roles en Rokt, Amazon e IRI.
Estos nombramientos tienen como objetivo mejorar el liderazgo sénior de IAS, fortalecer su enfoque centrado en el cliente y avanzar en el desarrollo de productos para satisfacer las necesidades futuras del mercado. Ambos ejecutivos reportarán directamente a la CEO Lisa Utzschneider.
인테그럴 애드 사이언스(이내 NASDAQ: IAS)는 글로벌 미디어 측정 및 최적화 플랫폼으로, 2024년 9월 16일자로 두 가지 주요 경영진 임명을 발표했습니다. 막 그라보프스키는 이전에 오라클 광고에서 근무했으며, 최고 운영 책임자 (COO)로 합류하여 글로벌 상업 조직을 감독하게 됩니다. 스리쉬티 굽타는 로크트에서 근무했으며, 최고 제품 책임자 (CPO)로 임명되어 제품 전략 및 개발을 주도하게 됩니다.
그라보프스키는 오라클, 크리테오, 야후에서 리더십 역할을 맡으며 광고의 수요 및 공급 측면에서 광범위한 경험을 가지고 있습니다. 굽타는 로크트, 아마존, IRI에서의 경력을 통해 전자상거래 및 광고 측정에 대한 강력한 배경을 지닌 경험이 풍부한 제품 리더입니다.
이들 임명은 IAS의 고위 리더십을 강화하고 고객 중심의 접근 방식을 강화하며, 미래 시장의 요구를 충족하기 위해 제품 개발을 촉진할 것을 목표로 하고 있습니다. 두 경영진은 모두 CEO 리사 우츠슈나이더에게 직접 보고합니다.
Integral Ad Science (Nasdaq: IAS), une plateforme mondiale de mesure et d'optimisation des médias, a annoncé deux nominations clés au sein de son équipe dirigeante, effectives le 16 septembre 2024. Marc Grabowski, ancien d'Oracle Advertising, rejoint en tant que Directeur des opérations (COO), supervisant l'organisation commerciale mondiale. Srishti Gupta, précédemment chez Rokt, devient Directrice des produits (CPO), dirigeant la stratégie et le développement des produits.
Grabowski apporte une vaste expérience tant du côté de la demande que de l'offre en matière de publicité, ayant occupé des postes de direction chez Oracle, Criteo et Yahoo!. Gupta, une leader expérimentée en produits, a un solide parcours dans le commerce électronique et la mesure de la publicité grâce à ses rôles chez Rokt, Amazon et IRI.
Ces nominations visent à renforcer la direction senior d'IAS, à renforcer son approche axée sur le client et à faire progresser le développement des produits afin de répondre aux besoins futurs du marché. Les deux dirigeants reporteront directement à la PDG Lisa Utzschneider.
Integral Ad Science (NASDAQ: IAS), eine globale Plattform für Medienmessung und -optimierung, hat zwei wichtige Führungspositionen bekannt gegeben, die am 16. September 2024 in Kraft treten. Marc Grabowski, zuvor bei Oracle Advertising, tritt als Chief Operating Officer (COO) bei und überwacht die globale Handelsorganisation. Srishti Gupta, zuvor bei Rokt, wird Chief Product Officer (CPO) und leitet die Produktstrategie und -entwicklung.
Grabowski bringt umfangreiche Erfahrungen von beiden Seiten der Werbung mit, da er Führungspositionen bei Oracle, Criteo und Yahoo! innehatte. Gupta, eine erfahrene Produktleiterin, hat einen starken Hintergrund im E-Commerce und in der Werbemessung aus ihren Rollen bei Rokt, Amazon und IRI.
Diese Ernennungen zielen darauf ab, die Senior-Führung von IAS zu verstärken, den kundenorientierten Ansatz zu festigen und die Produktentwicklung voranzutreiben, um den zukünftigen Marktbedürfnissen gerecht zu werden. Beide Führungskräfte berichten direkt an die CEO Lisa Utzschneider.
- Appointment of experienced executives Marc Grabowski as COO and Srishti Gupta as CPO
- Strengthening of senior leadership team with focus on customer success and product innovation
- Potential for enhanced global commercial operations and product development strategies
- None.
Grabowski, previously the Global Vice President of Oracle Advertising, will oversee the company's global commercial organization prioritizing customer success, business strategy, and company commercial operations. Gupta, former Chief Product Officer at Rokt, will lead the company's product strategy, product development, and go-to-market initiatives. Grabowski and Gupta will report directly to Lisa Utzschneider, CEO of IAS.
"We are delighted to welcome Marc and Srishti to IAS as they will enhance our senior leadership team, strengthen our customer-first approach, and advance our product development to meet the future needs of our customers and partners," said Lisa Utzschneider, CEO of IAS. "Marc and Srishti have a shared focus on innovation and agility which is essential in our fast-paced and dynamic industry. We look forward to their contributions as we continue to enable our customers to maximize performance while safeguarding and scaling their digital media investments."
Grabowski brings extensive leadership and experience across the demand and supply sides of the advertising industry. He joins IAS from Oracle Advertising where he led Oracle's global go-to-market organization for Oracle's Advertising products, including Moat, Datalogix, BlueKai, and Grapeshot. Previously, Grabowski served as Executive Vice President of Global Supply & Business Development at Criteo; held the CEO role at Persio, a B2B mobile marketing platform that was later acquired by Clutch.com; and spent nearly a decade at Yahoo! in various sales roles.
"IAS's focus on data integrity and its trusted AI-backed technology, along with the company's capabilities in social media, the open web, Connected TV (CTV), and other emerging channels makes this an exciting opportunity," said Grabowski. "I'm excited to offer my experience in strategy and execution to IAS's strong bench of talent to drive superior results for our customers and partners."
Gupta is a seasoned executive and visionary product leader, with a track record of delivering growth in both B2B and B2C products across various advertising channels, including CTV. Most recently, she served as Chief Product Officer at Rokt, an e-commerce technology company, where she was responsible for delivering a highly relevant and performant experience across billions of e-commerce transactions. Before joining Rokt, Gupta was the Director of Ads Measurement at Amazon where she spearheaded the creation of cross-channel measurement products. Earlier, she held the role of President and General Manager for IRI's Digital and Media Solutions.
"As marketers look to maximize return on their digital ad investments across channels, IAS has continued to innovate with high velocity and flexibility," said Gupta. "I look forward to building on this strong foundation, driving customer value through industry-leading products, and furthering IAS's mission of delivering trust and transparency in digital media quality."
To learn more about other recent updates at IAS, visit https://integralads.com/about-ias/newsroom/.
About Integral Ad Science
Integral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industry's most actionable data to drive superior results for the world's largest advertisers, publishers, and media platforms. IAS's software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments, while improving return on ad spend for advertisers and yield for publishers. Our mission is to be the global benchmark for trust and transparency in digital media quality. For more information, visit integralads.com.
CONTACT: press@integralads.com
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SOURCE Integral Ad Science, Inc.
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