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IAS ANNOUNCES FIRST-TO-MARKET INTEGRATION WITH ROBLOX TO PROVIDE 3D IMMERSIVE MEASUREMENT

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Integral Ad Science (IAS) announced a groundbreaking integration with Roblox, offering Viewability and Invalid Traffic Measurement products for advertisers on Roblox's platform. This partnership enables brands to reach over 71.5 million daily users on Roblox through immersive ads, including video and image formats. IAS's 3D measurement tools will provide greater transparency and visibility into ad performance, ensuring engagement with real users. The collaboration aims to enhance trust between advertisers and Roblox, catering to the growing demand for immersive ad experiences.

Integral Ad Science (IAS) ha annunciato una rivoluzionaria integrazione con Roblox, offrendo prodotti per la misurazione della visibilità e del traffico non valido agli inserzionisti sulla piattaforma di Roblox. Questa partnership permette ai marchi di raggiungere oltre 71,5 milioni di utenti giornalieri su Roblox attraverso pubblicità immersive, incluse formati video e immagine. Gli strumenti di misurazione 3D di IAS forniranno una maggiore trasparenza e visibilità sulle performance pubblicitarie, garantendo l'interazione con utenti reali. La collaborazione mira a potenziare la fiducia tra gli inserzionisti e Roblox, rispondendo alla crescente richiesta di esperienze pubblicitarie immersive.
Integral Ad Science (IAS) ha anunciado una integración pionera con Roblox, ofreciendo productos para la medición de visibilidad y tráfico inválido para anunciantes en la plataforma de Roblox. Esta asociación permite a las marcas alcanzar a más de 71.5 millones de usuarios diarios en Roblox mediante anuncios inmersivos, incluidos formatos de video e imagen. Las herramientas de medición 3D de IAS proporcionarán mayor transparencia y visibilidad en el rendimiento de los anuncios, asegurando la interacción con usuarios reales. La colaboración busca mejorar la confianza entre los anunciantes y Roblox, atendiendo a la creciente demanda de experiencias publicitarias inmersivas.
Integral Ad Science (IAS)는 Roblox와의 혁신적인 통합을 발표했습니다. 이 협력은 광고주들에게 Roblox 플랫폼에서 시야성 및 무효 트래픽 측정 제품을 제공합니다. 이 파트너십을 통해 브랜드들은 비디오 및 이미지 형식을 포함한 몰입형 광고를 통해 Roblox에서 하루 71.5백만 명 이상의 사용자에게 도달할 수 있습니다. IAS의 3D 측정 도구는 광고 성과에 대한 더 큰 투명성과 가시성을 제공하여 실제 사용자와의 참여를 보장합니다. 이 협력은 광고주와 Roblox 간의 신뢰를 증진하고 몰입감 있는 광고 경험에 대한 수요가 증가함에 따라 이에 부응하기 위한 것입니다.
Integral Ad Science (IAS) a annoncé une intégration révolutionnaire avec Roblox, offrant des produits de mesure de la visibilité et du trafic invalide aux annonceurs sur la plateforme Roblox. Ce partenariat permet aux marques d'atteindre plus de 71,5 millions d'utilisateurs quotidiens sur Roblox grâce à des publicités immersives, y compris des formats vidéo et image. Les outils de mesure 3D d'IAS fourniront une plus grande transparence et visibilité sur la performance des annonces, assurant l'engagement avec de vrais utilisateurs. La collaboration vise à renforcer la confiance entre les annonceurs et Roblox, répondant à la demande croissante pour des expériences publicitaires immersives.
Integral Ad Science (IAS) hat eine bahnbrechende Integration mit Roblox angekündigt, die Produkte zur Messung der Sichtbarkeit und ungültigen Traffic für Werbetreibende auf der Roblox-Plattform anbietet. Diese Partnerschaft ermöglicht es Marken, über 71,5 Millionen tägliche Nutzer auf Roblox durch immersive Anzeigen, einschließlich Video- und Bildformate, zu erreichen. IAS's 3D-Messwerkzeuge werden eine größere Transparenz und Sichtbarkeit der Anzeigenleistung bieten und so das Engagement mit echten Nutzern sicherstellen. Die Zusammenarbeit zielt darauf ab, das Vertrauen zwischen Werbetreibenden und Roblox zu stärken und der wachsenden Nachfrage nach immersiven Werbeerlebnissen gerecht zu werden.
Positive

  • First-to-market integration with Roblox for immersive ad measurement

  • Increased transparency and visibility for advertisers on Roblox platform

  • Ability to reach over 71.5 million daily users on Roblox through immersive ads

  • New video ad format allows brands to use existing video creatives for campaigns on Roblox

  • Comprehensive 3D in-experience measurement coverage with advanced Viewability and Invalid Traffic metrics

Negative
  • None.

Industry-Leading Viewability and Invalid Traffic Measurement to Provide Global Brands and Agencies Increased Transparency into Immersive Environments on Roblox

NEW YORK, May 1, 2024 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced a first-to-market integration with Roblox, a global immersive platform for connection and communication. Available for advertising campaigns on Roblox later this year, IAS's Viewability and Invalid Traffic (IVT) Measurement products will provide advertisers increased transparency into the quality of their Immersive Ads within complex 3D environments.

Roblox, which has more than 71.5 million daily users as of Q4 2023, announced today its video ads are now available to all advertisers,1 enabling them to reach its community of users over the age of 132 at scale. With video ads, brands don't need to build custom 3D content and can use their existing video creatives for ad campaigns on Roblox. The new video ad format joins the broader suite of Roblox's Immersive Ads offerings that include other formats — for example, billboard-style image ads. Advertisers will be able to confidently reach their audience across immersive environments on Roblox with IAS's 3D in-experience Viewability and IVT Measurement with reporting available through the IAS Signal platform.

"IAS is dedicated to supporting advertisers wherever they are, and that includes providing unique, effective ad measurement solutions across emerging mediums such as immersive 3D environments," said Lisa Utzschneider, CEO, IAS. "Our partnership with Roblox makes us the first measurement provider to bring enhanced visibility and transparency to the world of 3D immersive experiences on Roblox, giving advertisers the assurance they need that their ads are driving engagement and reaching real users."

IAS is launching new features and functionality for advertisers across Roblox later this year, including:

  • Global 3D in-experience measurement coverage with advanced Viewability and Invalid Traffic metrics to give advertisers greater context on the performance of campaigns for a holistic view of media buys.
  • Integration with Immersive Ads on Roblox, including image and video ad formats on mobile web and in-app.
  • Trusted, third-party daily reporting through IAS Signal, the company's unified reporting platform delivering data and insights advertisers need to easily manage their digital campaigns, with key metrics including Viewability, Time-in-View, Percent Completed, Invalid Traffic Rate, and more.

"This partnership will help us develop industry leading measurement tools to establish and maintain trust with our advertising partners," said Allison McDuffee, global head of brand insights and measurement at Roblox. "We are committed to building measurement solutions alongside innovation in 3D immersive spaces together with partners like IAS."

In the recent study Converting Gamers to Consumers, IAS found 69% of gamers are open to non-disruptive in-game ads. This latest partnership with Roblox is another demonstration of IAS's commitment to emerging mediums where advertisers are looking to engage with consumers.

About Integral Ad Science

Integral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industry's most actionable data to drive superior results for the world's largest advertisers, publishers, and media platforms. IAS's software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments, while improving return on ad spend for advertisers and yield for publishers. Our mission is to be the global benchmark for trust and transparency in digital media quality. For more information, visit integralads.com.

Contact: press@integralads.com

1 All advertising on Roblox must comply with Roblox's Community Standards and Advertising Standards.
2 Ads on Roblox are only served to people ages 13 and up (58% of DAUs in Q4 2023 were ages 13 and up).

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/ias-announces-first-to-market-integration-with-roblox-to-provide-3d-immersive-measurement-302132428.html

SOURCE Integral Ad Science, Inc.

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