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Hyundai Motor Company, a global automaker based in South Korea, is known for its innovative approach to electric and hydrogen mobility. With a focus on sustainability, Hyundai has made significant strides in developing fuel cell electric vehicles (FCEVs) and supporting a hydrogen economy. The company recently announced collaboration plans with Gran Turismo, unveiled the IONIQ 5 N TA Spec for motorsport events, and continues to invest in the future of mobility with cutting-edge technologies.
Hyundai Motor America announced a significant increase in retail sales, achieving 61,668 units sold in April 2022, marking its second-best April ever. Electrified vehicle sales surged by 68% year-over-year, driven by the IONIQ 5, which won multiple awards, including World Car of the Year. Notable records were set for the Elantra Hybrid, Santa Fe Hybrid, Palisade, and Nexo. However, total sales decreased by 20% compared to April 2021. The company also plans to produce the electrified Santa Fe Hybrid in Alabama, enhancing its commitment to electrification.
Hyundai Motor has rapidly expanded its NFT community, reaching 100,000 Discord members within a week. They are set to launch their 'Shooting Star' NFT collection, offering 10,000 Ethereum-based NFTs on May 9-10. Following the successful 'Hyundai x Meta Kongz' NFT sales, the launch includes a 'Reveal' method to unveil the actual NFT images later. This initiative marks Hyundai's entry into the NFT space, promoting its Metamobility universe and engaging with community members through unique offerings.
Hyundai Motor Company has appointed José Muñoz, President & COO, to its Board of Directors, effective March 2023. Muñoz's responsibilities include driving performance in Europe, India, and the Middle East & Africa, as well as leading global talent acquisition. He has been pivotal in increasing profitability and market share since joining Hyundai in 2019. Under his leadership, Hyundai and Genesis have seen record sales. Muñoz will also oversee a new Product Line Management office and remain President and CEO of Hyundai and Genesis Motor North America.
The Hyundai Santa Cruz has been awarded the 2022 Best Pickup Truck by the Northwest Automotive Press Association (NWAPA) for the second consecutive year at their annual MudFest competition in Shelton, Washington. This accolade highlights the Santa Cruz's innovative design as a Sport Adventure Vehicle, boasting powerful powertrain options, a flexible open bed, advanced technology, and an agile all-wheel drive platform. The recognition follows rigorous evaluations of various vehicles, confirming Hyundai's commitment to meeting diverse consumer needs.
The 2022 Santa Cruz Limited will compete in the Rebelle Rally, an all-women off-road challenge in California and Nevada from Oct. 6-15, 2022. Automotive writers Jill Ciminillo and Kristin Shaw will drive the vehicle, which showcases Hyundai's support for women's empowerment in the automotive industry. The rally covers 1,500 miles and emphasizes navigation skills over speed. The Santa Cruz features a 2.5L turbo engine with over 275 horsepower and has been equipped for off-road challenges.
Hyundai Hope, Hyundai Motor America's new corporate social responsibility initiative, launched with a $15,000 donation to the Food Bank for Monterey County. This program focuses on health, safety, and food insecurity issues. The donation will provide 60,000 meals to the community, supporting 1 in 4 children and 1 in 5 adults facing hunger in the county. Hyundai plans to announce additional partnerships aimed at advancing these core pillars later this year.
Hyundai Motor America has announced a $150,000 donation to One Tree Planted, a nonprofit dedicated to global reforestation. This initiative aims to plant 150,000 trees across the U.S. in 2022, launching with a tree planting event at San Francisco's Golden Gate Park on April 23. The partnership highlights Hyundai's commitment to sustainability, electric vehicle leadership, and community engagement. The company plans to have 23 eco-friendly vehicles globally and aims for a fully electrified lineup by 2040.
Hyundai Motor America, in collaboration with Culture Brands, has launched a new campaign titled "Leading by Example" for the 2022 Hyundai IONIQ 5. The campaign emphasizes the convenience of an electrified lifestyle and showcases the IONIQ 5's advanced features, including ultra-fast charging. Focused on representation, the narrative follows Uncle Miles and his nephew Blake, highlighting family fun with zero emissions. The campaign will utilize various media platforms and target the African American community.
The Hyundai Tucson Plug-in Hybrid has been recognized as the 2022 Best Plug-in Hybrid by U.S. News & World Report. This accolade highlights its 33 miles all-electric range and an EPA-estimated 35 MPG combined. The award reflects a combination of quality, value, and efficiency across 82 competing hybrid and electric vehicles. Hyundai emphasizes the Tucson's design, which caters to eco-focused families, featuring an efficient hybrid powertrain and advanced safety technologies. The recognition confirms the vehicle's appeal to today's environmentally conscious consumers.
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