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Hyundai Motor Company, a global automaker based in South Korea, is known for its innovative approach to electric and hydrogen mobility. With a focus on sustainability, Hyundai has made significant strides in developing fuel cell electric vehicles (FCEVs) and supporting a hydrogen economy. The company recently announced collaboration plans with Gran Turismo, unveiled the IONIQ 5 N TA Spec for motorsport events, and continues to invest in the future of mobility with cutting-edge technologies.
Hyundai Motor America has launched its first bilingual creative campaign, partnering with Lopez Negrete Communications, targeting both general and Hispanic audiences. The campaign, titled 'The Miles that Unite Us', conveys a message of togetherness, emphasizing that shared experiences define relationships. It features a comprehensive media strategy including TV commercials in English and Spanish, radio spots, and digital assets throughout 2023. Filmed in Palmdale, CA, the campaign aims to connect with multicultural consumers. Hyundai sold over 724,000 vehicles in the U.S. in 2022, with nearly half produced domestically in Alabama.
Hyundai Motor Group is promoting Busan's bid to host World Expo 2030 at the World Economic Forum (WEF) in Davos, Switzerland, from January 16 to 20, 2023. The Group showcases a fleet of 58 eco-friendly vehicles wrapped with Busan's logo, including 45 models like the Genesis Electrified G80 and Hyundai Santa Fe PHEV. This fleet serves as official transportation and mobile advertisements for the event, while also highlighting the vision of a sustainable future. The Group is also displaying the Genesis X concept car, emphasizing luxury and sustainability in design. Safety measures are in place for winter conditions during the forum.
The Hyundai IONIQ 6 has been named 'Best in Class' for 2022 by Euro NCAP in the 'Large Family Car' category, showcasing its leadership in EV safety. The vehicle also achieved a maximum five-star rating in last year's Euro NCAP safety tests, excelling in 'Adult Occupant', 'Child Occupant', and 'Safety Assist' evaluations. This recognition underscores Hyundai's commitment to safety and innovation in mobility solutions.
Euisun Chung, Executive Chair of Hyundai Motor Group, has been named MotorTrend's Person of the Year, securing the top position in the 2023 Power List. This recognition underscores his leadership in steering the group into a new age, cementing high-quality vehicles like the Hyundai IONIQ 5 and Genesis G90, both award winners. Chung's vision extends beyond automotive success, focusing on electric vehicles and advanced mobility solutions. He emphasizes quality and customer trust as core values within the organization.
Hyundai Motor and Kia introduce the ZER01NE Creative Talent Platform at CES 2023, aiming to foster innovative startup collaborations. This initiative aligns with their global strategy to engage emerging companies and advance technology beyond the automotive sector. Ten startups showcase diverse projects, including digital therapy for children with ADHD and advanced camera tech for robotics. The Group's ZER01NE Accelerator has successfully partnered with numerous startups, leading to 51 equity investments since its inception. The pavilion, located at Venetian Expo, invites visitors from Jan. 5-8 to explore these innovations.
Hyundai Motor America achieved record-breaking sales in December 2022, with total sales of 72,058 units, marking a 40% increase from December 2021. This is the highest December in Hyundai's history and the fifth consecutive month of record retail sales, which rose by 27%. In Q4 2022, total sales reached 195,967 units, a 29% increase year-over-year. Despite these successes, annual sales for 2022 slightly decreased by 2%, totaling 724,265 units. However, Hyundai set an all-time retail sales record with 708,217 units sold, a 2% increase from the previous year.
Hyundai Motor America celebrates a significant milestone with the sale of its 15 millionth vehicle in the U.S., a Tucson sold at West Herr Hyundai in Williamsville, New York. CEO Randy Parker emphasized Hyundai's growth over 36 years, becoming the fifth-highest selling brand in 2022. The company has expanded its product lineup, including electric vehicles, and plans further growth in 2023. Additionally, Hyundai's manufacturing in the U.S. has increased, with the new plant in Georgia expected to create 8,100 jobs by 2025.
Hyundai's 2023 models, Venue, Santa Fe, and IONIQ 5, have been recognized with the Consumer Guide Best Buy Awards. This accolade is based on evaluations of more than 150 vehicles across 18 categories, focusing on attributes like performance, fuel economy, and reliability. The Best Buy Awards highlight Hyundai's ability to combine value and advanced technology, appealing to consumer preferences. The awards reflect Hyundai's commitment to delivering quality vehicles that resonate with modern drivers.
Hyundai Motor Company unveiled the new generation KONA, a subcompact SUV featuring an EV-driven design available in four variants: all-electric, hybrid electric, internal combustion engine, and sporty N Line. This model, measuring 4,355 mm in length (150 mm longer than its predecessor), prioritizes dynamic road presence and a driver-centric interior with an enhanced living space. The KONA's design innovations include a Pixelated Seamless Horizon Lamp and a tech-centric layout that caters to diverse lifestyles.
Hyundai Motor Company and Kia Corporation will showcase ZER01NE at CES 2023, a platform designed to foster global open innovation and promote startup collaborations. Located at the Venetian Expo from Jan. 5-8, the ZER01NE Pavilion will feature 10 startups, highlighting innovative solutions in various fields, including robotics and autonomous driving. The initiative expands on a successful track record of over 140 startups engaged since 2018. ZER01NE Ventures will also include the ZER01NE Accelerator and Company Builder programs for nurturing external and internal startups, respectively.
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