HYUNDAI MOTOR REG S - HYMTF STOCK NEWS

Hyundai's IONIQ 5 has been awarded Best Electric Vehicle by Cars.com in its Best of 2023 Awards. The IONIQ 5 outperformed its competitors due to its Electric-Global Modular Platform (E-GMP), enhancing interior space and performance. Key features include ultra-fast 800-volt multi-charging (10 to 80% in 18 minutes) and a Vehicle-to-Load (V2L) function for powering devices. Cars.com highlighted the IONIQ 5 as suitable for both first-time and seasoned EV owners due to its easy driveability, spacious interior, and superior charging capabilities. This recognition positions Hyundai favorably in the growing EV market.

Hyundai Motor America has launched its first creative campaign targeting the Asian American market, developed in collaboration with TEN Advertising. The campaign, titled My Love, My Son-in-Law, narrates the emotional journey of a prospective son-in-law as he seeks acceptance from his fiancée's family, particularly her father. Featuring the Hyundai Tucson, the campaign emphasizes familial values and cultural harmony, showcasing memorable moments to bridge generational gaps. The campaign includes television, digital, and social media components, aiming to resonate authentically with Asian American audiences.

Hyundai Motor America reported record-breaking January 2023 sales of 52,001 units, marking a 9% increase from January 2022. This is the third consecutive month of record total sales. The Elantra N achieved all-time best sales, while retail sales reached 48,247 units, a 1% year-over-year increase, setting a record for the sixth consecutive month. Eco-friendly vehicle sales rose by 17%, contributing 18% of the retail volume. Notable increases were seen in the Elantra HEV (+574%), IONIQ 5 (+57%), and Kona EV (+334%). Hyundai's strong dealer feedback at the NADA Show reflects the brand's growing confidence.

Hyundai Motor America has launched the second year of its Progress Project, offering financial aid to black-owned businesses in Savannah, Georgia. Coinciding with Black History Month, the initiative aims to support local communities impacted by the establishment of the new EV and battery manufacturing plant in Bryan County. Three businesses—The Culturist Union, Luxe the Salon, and Savannah Sauce Company—each received $15,000 to enhance accessibility and customer experience. The project reflects Hyundai's commitment to community development and highlights its ongoing efforts to celebrate achievements within the African American community.

The 2023 Hyundai IONIQ 6 has successfully completed EPA testing, with the SE Long Range RWD trim achieving an estimated range of 361 miles. The AWD variant reached 316 miles. The vehicle boasts a combined 140 MPGe rating, ranking it among the 2023 Top Ten Vehicles on Fueleconomy.gov. Hyundai's design optimizes aerodynamic performance, resulting in a low drag coefficient of 0.22. The IONIQ 6 will be available at dealerships starting this spring, highlighting Hyundai's commitment to electric mobility.

Hyundai Motor America launched a new marketing campaign for its all-electric IONIQ 6, featuring actors Kevin and Sosie Bacon. The campaign, titled "It's Time to Go Electric," aims to simplify the transition to electric vehicles for consumers. It highlights the IONIQ 6's capabilities, such as a charging time from 10% to 80% in about 18 minutes and a driving range of up to 361 miles for the SE RWD model. The ads will first air during the NFL's conference championship games on January 29, 2023, and continue across various platforms until the vehicle's release in March 2023. The campaign includes both humorous and informative content.

Hyundai Motor America has donated $15,000 each to Georgia Southern University and the Ronald McDonald House Charities of the Coastal Empire. This gesture reflects Hyundai's commitment to Georgia, where the new Hyundai Motor Group Metaplant America is being built. The funds will support scholarships for STEM undergraduates at Georgia Southern and provide housing for families with sick children through the Ronald McDonald House initiative. Hyundai's corporate social responsibility program, Hyundai Hope, is integral to these efforts, aiming to improve community health and educational outcomes.

Hyundai has secured five positions in the 2023 Best Value New Cars report by Cars.com, highlighting its commitment to affordability. The recognized models include:

• 2023 Hyundai Kona SE
• 2023 Hyundai Elantra SE
• 2023 Hyundai Santa Cruz SE
• 2023 Hyundai Kona EV SE
• 2022 Hyundai Tucson PHEV SEL

Over 70 vehicles were assessed, focusing on affordability and features to meet the needs of budget-conscious consumers.