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Hyundai (OTC:HYMTF) achieved significant recognition in the J.D. Power 2025 U.S. Initial Quality Study, ranking second among mass-market brands and third overall in the industry for the second consecutive year. The company's Santa Cruz model topped the Midsize Pickup category for the second year running, while other models also performed exceptionally well: Sonata (2nd in Midsize Car), Elantra (3rd in Compact Car), and Palisade (3rd in Upper Midsize SUV).
The study, based on responses from 92,694 new vehicle owners, measures initial quality through problems per 100 vehicles during the first 90 days of ownership. Notable improvements were seen in the IONIQ 5 with updates from the new Georgia metaplant, and the New Santa Fe launched with improved scores compared to its previous generation.
Hyundai Motor America (OTC:HYMTF) has achieved a significant milestone in its Global Dealership Space Identity (GDSI) initiative, with over 457 dealerships (50%) completing facility renovations. The company expects 60% of its U.S. dealer network to finish upgrades by the end of 2025.
The voluntary initiative, launched in 2015 and refreshed in 2019, aims to create a consistent, elevated dealership environment reflecting Hyundai's "Modern Premium" brand values. Renovated dealerships have shown higher profit, return on sales, and service retention. Unlike competitors moving towards direct-to-consumer models, Hyundai reaffirms its commitment to its dealer network, which contributes $20.1 billion annually and 190,000 jobs to the U.S. economy.