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Hyundai Motor Company, a global automaker based in South Korea, is known for its innovative approach to electric and hydrogen mobility. With a focus on sustainability, Hyundai has made significant strides in developing fuel cell electric vehicles (FCEVs) and supporting a hydrogen economy. The company recently announced collaboration plans with Gran Turismo, unveiled the IONIQ 5 N TA Spec for motorsport events, and continues to invest in the future of mobility with cutting-edge technologies.
Hyundai Motor is launching a new national marketing campaign titled 'The Road' during professional football's conference championship games on January 26, 2025. The campaign highlights Hyundai's safety achievements, including over 120 IIHS TOP SAFETY awards since 2006, featuring the Tucson and Santa Fe models.
The advertisement, set to Blondie's 'One Way or Another,' demonstrates everyday driving hazards and how Hyundai's safety features help ensure driver safety. The campaign includes two 30-second broadcast ads derived from a long-form digital spot, and will be distributed across broadcast, digital, and social media platforms throughout the year.
The campaign was developed with INNOCEAN USA and directed by Jim Jenkins. According to a recent economic impact report, Hyundai's U.S. operations, including its manufacturing facilities and 835 independent dealers, contribute $20.1 billion annually and 190,000 jobs to the U.S. economy.
Kia India has started mass production of the Syros SUV, a new family-focused vehicle specifically designed for the Indian market. The SUV, which was unveiled in December 2024, has already secured 10,258 pre-orders. The five-seat Syros features advanced technology including Level 2 ADAS with 16 autonomous safety features, over 80 connected features, and first-in-segment rear sliding, reclining and ventilated seats.
Sales will officially begin on February 1, 2025, with customer deliveries following shortly after. The vehicle will be manufactured at Kia's Anantapur plant in Andhra Pradesh, which has an annual production capacity of 300,000 units. Kia plans to expand the Syros's availability to markets in Asia-Pacific, Latin America, and Middle East regions.
Hyundai Motor America has secured The Clean Transport Award at the Supply Chain Excellence Awards USA, highlighting its achievements in hydrogen mobility and clean logistics. The recognition stems from the deployment of over twenty Hyundai XCIENT heavy-duty hydrogen fuel cell electric trucks at the Hyundai Motor Group Metaplant America (HMGMA) for sustainable logistics operations.
The award, judged by 20 independent supply chain professionals with combined experience exceeding 750 years, celebrates projects focused on reducing carbon emissions and promoting sustainability. The Clean Transport Award category specifically recognizes initiatives in carbon emission reduction and sustainable business practices.
Hyundai's U.S. operations, including its North American headquarters, manufacturing facilities, and 835 independent dealers, contribute $20.1 billion annually and create 190,000 jobs to the U.S. economy. This achievement reinforces Hyundai's commitment to environmental stewardship and sustainable transportation solutions.
Hyundai Motor America has appointed Claudia Márquez as its new Chief Operating Officer. In her role, Márquez will lead U.S. business operations and direct customer-focused growth strategies, reporting to Randy Parker, CEO of Hyundai and Genesis Motor North America.
Márquez brings significant experience, having previously served as COO of Genesis Motor North America where she achieved record sales and market share growth. She will oversee sales, distribution, product line management, and aftersales activities, while sharing responsibility for dealer network development.
Her prior experience includes serving as CEO of Hyundai Motor Mexico and holding executive positions at Nissan, Infiniti, BMW Group Mexico, and MINI. Hyundai's U.S. operations, including its manufacturing facilities and 835 independent dealers, contribute $20.1 billion annually and 190,000 jobs to the U.S. economy.
Hyundai Motor Group (HYMTF) has announced a strategic partnership with NVIDIA to accelerate AI technology development for future mobility solutions. The collaboration focuses on implementing accelerated computing, generative AI, and industrial digitalization across Hyundai's business value chain.
The Group will utilize NVIDIA's AI Enterprise software and accelerated computing to manage data for AI model training. They will also implement the NVIDIA Omniverse platform for physical AI and digital twin applications in factory simulation, and use the NVIDIA Isaac robot development platform for AI robotics deployment.
The partnership aims to enhance various applications including software-defined vehicles, robotics, autonomous driving, and smart factory operations. Both companies will collaborate on creating virtual simulation environments for autonomous driving technology and robotics systems, with future innovations to be announced later.
Hyundai Motor has become the first automotive brand to enable direct vehicle purchases through Amazon Autos, allowing U.S. customers to browse, order, and finance new Hyundai vehicles online. The service is available in 54 markets, covering 71% of Hyundai's sales volume, with plans for expansion throughout the year.
The program features transparent, haggle-free pricing, seamless vehicle trade-ins, and familiar Amazon shopping features. Customers can select their preferred car, secure financing, complete paperwork online, and schedule pickup at participating dealerships. To support the launch, Hyundai is rolling out a comprehensive marketing campaign featuring TV ads, digital content, and social media initiatives highlighting the convenience of the 'Add to Cart' experience.
The collaboration aims to modernize automotive retail by integrating with Amazon's trusted shopping platform, offering customers a streamlined car-buying process from search to purchase.
Hyundai's IONIQ 5 N has been named Motor Authority's Best Car to Buy 2025, winning against other new luxury and performance vehicles. The all-electric SUV impressed with its performance features, including up to 601 horsepower and an additional 40 horsepower through the N Grin Boost function.
The vehicle stands out with its innovative N e-Shift technology, which simulates an eight-speed dual-clutch transmission, providing a unique gear-change sensation. The N Active Sound+ system, featuring 10 speakers, offers three distinct powertrain soundtracks: 'Ignition', 'Evolution', and 'Supersonic', enhancing the driving experience by providing acoustic feedback during performance driving.
Motor Authority's team particularly praised the vehicle's appeal to enthusiasts, highlighting its track performance capabilities and innovative features that bridge the gap between traditional performance vehicles and electric powertrains.
Hyundai's Santa Fe Hybrid SUV has been named The Car Connection's Best Car to Buy 2025, earning top scores across safety, comfort, utility, fuel economy, performance, technology, and styling categories. The fifth-generation model features standard three-row seating and an innovative design focused on outdoor lifestyle functionality.
The vehicle's key features include a spacious interior enabled by a long wheelbase, fully foldable second and third-row seats creating a terrace-like space, and an enlarged liftgate for outdoor activities. The hybrid powertrain combines a 1.6-liter turbocharged engine delivering up to 231 horsepower and 271 pound-feet of torque, with impressive EPA-estimated fuel economy of up to 36 mpg combined for front-wheel-drive models and 34 mpg combined for all-wheel-drive variants.
Hyundai Motor Group held its annual New Year's Address at Hyundai Motorstudio Goyang, where Executive Chair Euisun Chung outlined the Group's 2025 vision. The event featured a new roundtable format to facilitate in-depth dialogue about the global business environment and strategic direction.
Chung emphasized the importance of facing both predictable and unexpected challenges through thorough preparation and fundamental capabilities. He highlighted that innovation is in the Group's DNA and stressed the significance of embracing change to overcome difficulties. A notable development was the appointment of José Muñoz as Hyundai Motor's first non-Korean CEO, demonstrating the company's commitment to creating a global culture where talent can thrive regardless of background.
The Group plans to focus on strategic investments in core business areas and strengthen collaboration with partners while maintaining an emphasis on innovation and technological development.
Hyundai Motor America achieved record-breaking performance in 2024, with total sales reaching 836,802 units, up 4% from 2023. December sales hit 78,498 units (+4% YoY), while Q4 sales totaled 226,308 units (+10% YoY). The company set new retail sales records for the fourth consecutive year, with 742,009 units (+4% YoY).
Notable achievements include significant growth in electrified vehicles, with hybrid sales jumping 85% and EV sales growing 12% in December. Several models set new sales records, including the IONIQ 5 (+41%), Tucson HEV (+133%), and Santa Fe HEV (+87%). Fleet sales represented 11% of total volume in 2024.
The company announced Randy Parker as the new CEO of Hyundai and Genesis Motor North America, effective January 1, 2025, overseeing operations in the U.S., Canada, and Mexico.
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