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Hyundai Motor America reported record-breaking March 2025 sales of 87,019 units, marking a 13% increase from March 2024 and the sixth consecutive month of best-ever total sales. Q1 2025 total sales reached 203,554 units, up 10% year-over-year.
March highlights include record sales for multiple models: Elantra (+25%), Santa Fe (+25%), Tucson (+28%), IONIQ 5 (+17%), and Palisade (+20%). Electrified vehicle performance was strong, with hybrid sales jumping 72% and total electrified sales growing 38%.
The company announced a $21 billion investment in the United States from 2025 to 2028, focusing on manufacturing expansion and technology advancement. This follows the grand opening of the Hyundai Motor Group Metaplant America in Georgia, representing the state's largest economic development project.
The Hyundai IONIQ 6 has been named the 2025 Best Value electric vehicle by Cars.com, leading Hyundai's impressive showing with six vehicles in the Best Value New Cars list. The IONIQ 6 SE Long Range stands out with a best-in-class 342-mile range and pricing around $40,000.
To qualify, vehicles needed features like automatic transmission, Android Auto, Apple CarPlay, various safety systems, and for EVs, a minimum range of 280 miles. The IONIQ 5 secured second place in the Best Value EV category.
Hyundai is enhancing its EV ecosystem through several initiatives:
- IONNA joint venture developing 30,000+ high-powered chargers
- Free NACS adapters for North American EVs starting Q1 2025
- Access to 20,000+ Tesla Superchargers
- Evolve+ subscription service for flexible EV ownership
- Hyundai Home Marketplace for home electrification solutions
Hyundai Motor has unveiled INSTEROID, a gaming-inspired concept car based on their successful INSTER electric SUV, in Seoul, Korea on April 1, 2025. The concept car features a sporty design with extended body, track-optimized wheels, and advanced aerodynamics.
INSTEROID incorporates gaming elements including a Drift Mode, Beat House sound system, and Message Grid for personalized interactions. The interior showcases eco-conscious materials, featuring 3D knit fabric from recycled yarns and a stripped-down cockpit layout with bucket seats and roll cage.
The concept car will be displayed at the Seoul Mobility Show from April 3-13, following its debut at the 'Night Garage Party' at Peaches D8NE. Hyundai is also releasing an INSTEROID-themed game and expanding its gaming industry partnerships. The INSTER EV, which launched last year, continues its global expansion in 2025 across Asia-Pacific, Middle East, and Central and South America regions.
Hyundai Motor Company (HYMTF) launched an April Fool's Day campaign featuring 'Mobilet', a fictional mobile restroom solution. The campaign showcases imaginary features like facial recognition access, aroma diffusers, and stealth mode exterior.
The company utilized generative AI to create humorous content distributed across Instagram, X, and Facebook. The initiative aligns with Hyundai's 'Progress for Humanity' brand vision, combining entertainment with a message about innovative mobility solutions for basic human needs.
Global CMO Sungwon Jee emphasized that the campaign aims to blend humor with innovation while demonstrating the company's commitment to creating comprehensive mobility solutions.
Hyundai Motor America celebrated the grand re-opening of Anaheim Hyundai with significant community investments. The company, along with Anaheim Hyundai, donated $15,000 to the Boys & Girls Club of Anaheim for educational programming and hosted a Hydrogen STEM Program for over 25 students. Additionally, Hyundai Hope On Wheels and Anaheim Hyundai contributed $15,000 to the UC Irvine Anti-Cancer Challenge for pediatric cancer research.
The donation to the Boys & Girls Club will support their IMPACT Model, providing educational resources and curriculum focusing on STEM programs, coding, and entrepreneurship. The Hydrogen STEM Program gave students hands-on experience with the Hyundai Nexo hydrogen fuel-cell SUV and involved building hydrogen-powered model vehicles.
Notably, Hyundai Hope On Wheels has surpassed $250 million in lifetime donations supporting over 1,300 childhood cancer research grants across 175 institutions. Hyundai's U.S. operations, including its manufacturing facilities and 835 independent dealers, contribute $20.1 billion annually and 190,000 jobs to the U.S. economy.
Hyundai Motor Group (HYMTF) has launched its new mobility software brand 'Pleos' at the Pleos 25 developer conference in Seoul. The brand represents a significant step in the company's transformation into a mobility tech company, focusing on software-defined vehicles (SDVs).
Key announcements include:
- Pleos Connect, a next-generation infotainment system, will launch in Q2 2026 and be implemented in over 20 million vehicles by 2030
- Introduction of a proprietary vehicle operating system to enhance SDV performance
- Launch of Pleos Playground, an open development platform for vehicle control and app development
- Establishment of Next Urban Mobility Alliance for transportation optimization
- Strategic partnerships with major tech companies including Google, Uber, Samsung, Naver, SOCAR, and Unity
The initiative aims to create a 'Cloud Mobility' ecosystem where all forms of mobility are connected through cloud-based software, enabling continuous evolution of transportation infrastructure.
Hyundai Motor Group Metaplant America (HMGMA) has officially opened its doors in Ellabell, Georgia, marking the completion of the state's largest economic development project. The $12.6 billion investment includes a vehicle assembly and battery plant capable of producing up to 500,000 electric and hybrid vehicles annually for Hyundai, Kia, and Genesis brands.
The facility began operations on October 3, 2024, with the first Hyundai IONIQ 5 rolling off the assembly line. The plant currently produces the IONIQ 9 three-row electric SUV and will add Kia models in 2026. The project is expected to create 8,500 jobs at HMGMA by 2031, with suppliers already announcing $2.5 billion in investments and 6,900 jobs across 12 Georgia counties.
Hyundai Motor Group has announced an additional $21 billion investment from 2025 to 2028, with $9 billion allocated to achieve a U.S. production capacity of 1.2 million vehicles annually. The Group's total U.S. investments now exceed $20.5 billion, supporting over 570,000 American jobs nationwide.
Hyundai Motor Group Metaplant America (HMGMA) has officially opened in Ellabell, Georgia, marking the completion of the state's largest economic development project. The $12.6 billion facility will produce up to 500,000 electric and hybrid vehicles annually for Hyundai, Kia, and Genesis brands.
The plant began operations with the first Hyundai IONIQ 5 rolling off the assembly line in October 2024, followed by IONIQ 9 production. The facility features advanced AI-powered processes, robotics, and automated systems, with nearly double the automation of existing facilities.
Hyundai Motor Group has announced an additional $21 billion investment from 2025 to 2028, including:
- $9 billion for U.S. production capacity expansion to 1.2 million vehicles
- $6 billion for parts and logistics, including a new steel mill
- $6 billion for innovation in autonomous driving, robotics, and AI
Hyundai Motor America (HYMTF) announces that U.S. owners of eligible Hyundai EVs can now access over 20,000 Tesla Superchargers using complimentary NACS adapters. The program applies to KONA Electric, IONIQ Electric hatchback, IONIQ 5, and IONIQ 6 models with CCS ports purchased before January 31, 2025.
Starting April 7, eligible owners will receive emails with redemption instructions. This initiative nearly doubles DC fast-charging station availability for Hyundai models. The company is also implementing native NACS ports on the 2025 IONIQ 5, upcoming 2026 IONIQ 9, and future EVs.
To claim the free adapter, customers must have an active MyHyundai account, opt for email communications, and complete the redemption process within 60 days of receiving the invitation. The program is exclusive to U.S. customers, with Canadian details to be announced later this year.
Hyundai Motor Company (HYMTF) has revealed teaser images of INSTEROID, a concept car based on their successful INSTER sub-compact electric vehicle. The design concept, set to be fully unveiled in early April 2025, combines 'INSTER' and 'STEROID' to reflect its muscular and youthful character.
The INSTEROID features gaming-inspired elements including wheel arch air vents, 21-inch wheels, a prominent rear spoiler, diffuser, and signature Pixel LEDs. This concept car builds upon the INSTER model, which has demonstrated strong sales performance in Europe and Korea since its global launch in June 2024.
The concept vehicle aims to enhance the emotional experience of electric cars by incorporating video game aesthetics with real-world engineering, creating what Hyundai describes as a 'glitch' in the automotive matrix.
