Four years a Leader: HubSpot named a Leader in the Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms
HubSpot's Marketing Hub has been named a Leader in the Gartner 2024 Magic Quadrant for B2B Marketing Automation Platforms for the fourth consecutive year. The recognition is based on Completeness of Vision and Ability to Execute. HubSpot's marketing software is built on a single customer platform with a full suite of front-office tools to help marketers break down silos, build customer relationships, and win business.
Recent enhancements to Marketing Hub include native social media publishing, marketing orchestration, and privacy-first marketing tools. The company introduced over 100 product updates at its Spring 2024 Spotlight, including Content Remix and Brand Voice. At Fall 2024 Spotlight, HubSpot unveiled 200+ updates, featuring a dedicated Lead Scoring app, Breeze AI with Copilot and Agents, and Breeze Intelligence for data enrichment and buyer intent.
Il Marketing Hub di HubSpot è stato nominato Leader nel Magic Quadrant 2024 di Gartner per le piattaforme di automazione del marketing B2B per il quarto anno consecutivo. Il riconoscimento si basa su Completezza della Visione e Capacità di Esecuzione. Il software di marketing di HubSpot è costruito su un'unica piattaforma customer con un'ampia suite di strumenti di front-office per aiutare i marketer a abbattere i silos, costruire relazioni con i clienti e vincere affari.
Le recenti migliorie al Marketing Hub includono pubblicazione sui social media nativa, orchestrazione del marketing e strumenti di marketing incentrati sulla privacy. L'azienda ha introdotto oltre 100 aggiornamenti di prodotto al suo Spotlight Primaverile 2024, tra cui Content Remix e Brand Voice. Al Fall Spotlight 2024, HubSpot ha presentato oltre 200 aggiornamenti, tra cui un applicazione dedicata al punteggio dei lead, Breeze AI con Copilot e Agents, e Breeze Intelligence per l'arricchimento dei dati e l'intento di acquisto.
El Marketing Hub de HubSpot ha sido nombrado Líder en el Cuadrante Mágico 2024 de Gartner para Plataformas de Automatización de Marketing B2B durante el cuarto año consecutivo. Este reconocimiento se basa en la Completitud de Visión y Capacidad de Ejecución. El software de marketing de HubSpot está construido sobre una plataforma única para el cliente con un conjunto completo de herramientas de oficina frontal para ayudar a los mercadólogos a derribar silos, construir relaciones con los clientes y ganar negocios.
Las recientes mejoras al Marketing Hub incluyen publicación nativa en redes sociales, orquestación de marketing y herramientas de marketing centradas en la privacidad. La empresa introdujo más de 100 actualizaciones de productos en su Spotlight de Primavera 2024, incluyendo Content Remix y Brand Voice. En el Fall Spotlight 2024, HubSpot desveló más de 200 actualizaciones, que incluyen una aplicación dedicada para la puntuación de leads, Breeze AI con Copilot y Agents, y Breeze Intelligence para el enriquecimiento de datos y la intención de compra.
HubSpot의 마케팅 허브는 4년 연속으로 Gartner의 2024 B2B 마케팅 자동화 플랫폼 마법의 사분면에서 리더로 선정되었습니다. 이 인식은 비전의 완전성과 실행 능력을 기반으로 합니다. HubSpot의 마케팅 소프트웨어는 고객 플랫폼 하나로 구축되어 있으며 마케터들이 사일로를 허물고 고객 관계를 구축하며 비즈니스를 획득하는 데 도움이 되는 다양한 프런트 오피스 도구를 제공합니다.
마케팅 허브에 대한 최근 개선 사항에는 네이티브 소셜 미디어 게시, 마케팅 조정 및 개인 정보 보호 중심의 마케팅 도구가 포함됩니다. 이 회사는 2024년 봄 스포트라이트에서 Content Remix와 Brand Voice를 포함하여 100개 이상의 제품 업데이트를 도입했습니다. 2024년 가을 스포트라이트에서 HubSpot은 전용 리드 스코어링 앱, Copilot 및 Agents와 함께하는 Breeze AI, 데이터 풍부화 및 구매 의도를 위한 Breeze Intelligence 등 200개 이상의 업데이트를 공개했습니다.
Le Marketing Hub de HubSpot a été nommé Leader dans le Magic Quadrant 2024 de Gartner pour les plateformes d'automatisation marketing B2B pour la quatrième année consécutive. Cette reconnaissance est basée sur la Complétude de la Vision et Capacité d'Exécution. Le logiciel marketing de HubSpot est construit sur une plateforme unique pour le client avec une suite complète d'outils de front-office pour aider les marketeurs à briser les silos, établir des relations avec les clients et gagner des affaires.
Les récentes améliorations du Marketing Hub incluent la publication native sur les réseaux sociaux, l'orchestration du marketing et des outils de marketing axés sur la confidentialité. L'entreprise a présenté plus de 100 mises à jour de produits lors de son Spotlight Printemps 2024, y compris Content Remix et Brand Voice. Lors du Fall Spotlight 2024, HubSpot a dévoilé plus de 200 mises à jour, comprenant une application dédiée au scoring des leads, Breeze AI avec Copilot et Agents, et Breeze Intelligence pour l'enrichissement des données et l'intention d'achat.
HubSpots Marketing Hub wurde zum vierten Mal in Folge als Leader im Gartner Magic Quadrant 2024 für B2B-Marketingautomatisierungsplattformen ausgezeichnet. Die Auszeichnung basiert auf Vollständigkeit der Vision und Fähigkeit zur Umsetzung. Die Marketingsoftware von HubSpot ist auf einer einzigen Kundenplattform aufgebaut und bietet eine umfassende Suite von Front-Office-Tools, um Marketern zu helfen, Silos abzubauen, Kundenbeziehungen aufzubauen und Geschäfte zu gewinnen.
Neueste Verbesserungen des Marketing Hubs beinhalten native Social-Media-Veröffentlichung, Marketing-Orchestrierung und datenschutzorientierte Marketing-Tools. Das Unternehmen stellte beim Frühjahrs-Spotlight 2024 über 100 Produktaktualisierungen vor, darunter Content Remix und Brand Voice. Auf dem Herbst-Spotlight 2024 präsentierte HubSpot über 200 Aktualisierungen, darunter eine dedizierte Lead-Scoring-App, Breeze AI mit Copilot und Agents sowie Breeze Intelligence zur Datenanreicherung und Käuferabsicht.
- Named a Leader in Gartner Magic Quadrant for B2B Marketing Automation Platforms for the fourth consecutive year
- Introduced over 300 product updates in 2024, including AI-powered tools and native data enrichment solutions
- 65% of marketers agree that HubSpot's new tools are exactly what they need
- None.
Marketing Hub was recognized based on Completeness of Vision and Ability to Execute
Source: Gartner
Today, scaling businesses need to reinvent their growth strategies across go-to-market teams—and they can only do that with solutions that are easy-to-use, fast to deliver results, and unified by default. Marketing Hub, HubSpot’s marketing software, is built on a single customer platform with a full suite of front-office tools that help marketers break down silos, build lasting customer relationships, and win business. In the Gartner 2024 Magic Quadrant for B2B Marketing Automation Platforms report, we’re a Leader again for the fourth consecutive year.*
“Growth-minded marketers need tools that start delivering value immediately, get their teams up and running easily, and help them deeply understand their customers,” said Nicholas Holland, VP Product, Marketing Hub. “We believe being named a Leader four times by Gartner is validation that we’re helping marketers stay competitive and grow. With more native social media publishing, marketing orchestration, and privacy-first marketing, we’re helping marketers cut through the noise and connect with their customers.”
Recent enhancements to Marketing Hub include:
- Over the past year, we introduced more native channel publishing, embedded AI across the customer platform, and responded to the need for upgraded attribution reporting, marketing orchestration, and privacy-first marketing tools to help marketers unlock new levels of productivity.
- We helped marketers ‘reinvent’ with 100+ product updates at our Spring 2024 Spotlight product showcase, including Content Remix to turn a single asset into a multi-channel campaign, and Brand Voice for a consistent tone. Sixty-five percent of marketers agree that this is exactly the kind of tool marketers need.**
- And we didn’t stop there: We introduced another 200+ updates to the customer platform at Fall 2024 Spotlight to help marketers attract an audience, generate leads, and convert customers. Highlights included a dedicated Lead Scoring app; Breeze, our new AI, with Copilot and Agents for marketers; and a native data enrichment and buyer intent solution, called Breeze Intelligence.
- A full list of new features and a product roadmap for Marketing Hub can be found here.
Magic Quadrant reports are a culmination of rigorous, fact-based research in specific markets, providing a wide-angle view of the relative positions of the providers in markets where growth is high and provider differentiation is distinct. Providers are positioned into four quadrants: Leaders, Challengers, Visionaries and Niche Players. The research enables businesses to get the most from market analysis in alignment with your unique business and technology needs.
View a complimentary copy of the Magic Quadrant report to learn more about why HubSpot was recognized as a Leader, here.
*Source: Gartner, “Magic Quadrant for B2B Marketing Automation Platforms,” Rick LaFond, Jeff Cohen, Alan Antin, Upasna Chandna, Nicholas Mortensen, 23 September 2024.
**HubSpot proprietary research on content marketing tools
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