KIT KAT® Brand Debuts New Limited-Edition Flavor for Summer: KIT KAT® Pink Lemonade Flavored Bar

Rhea-AI Summary

The KIT KAT® brand has introduced a new -edition flavor, KIT KAT® Pink Lemonade Flavored Bar, launching on May 17, 2024. This new variant combines the classic KIT KAT® wafer with a pink lemonade flavored creme that includes hints of strawberry. Targeting Gen Z and Millennials, the flavor aims to evoke a summer feeling and cater to the 93% of this demographic who prefer Pink Lemonade treats. Available in standard and king sizes, this addition continues KIT KAT's tradition of innovative flavors, joining variants like Chocolate Frosted Donut and Mint + Dark Chocolate.

Positive

• Launch of a new -edition flavor can drive short-term sales boost.
• New flavor targets Gen Z and Millennials, aligning with consumer preferences.
• Innovative products can enhance brand loyalty and consumer engagement.
• Availability in multiple sizes provides purchase flexibility.

Negative

• -edition nature may restrict long-term revenue potential.
• Marketing costs for new flavor introduction might impact short-term profitability.

With hints of sweet strawberry and tart lemonade, the iconic brand's latest innovation will snap Americans into a summertime state of mind 

HERSHEY, Pa., May 16, 2024 /PRNewswire/ -- The KIT KAT® brand is giving fans another reason to celebrate summer with a new, limited-edition flavor – the KIT KAT® Pink Lemonade Flavored Bar. Classic, crisp wafers wrapped in a pink lemonade flavored creme – this new flavor delivers a refreshing taste experience with unexpected hints of strawberry. Whether you're ready to unwind on a sandy beach or chill out in the backyard, the delightful KIT KAT® Pink Lemonade Flavored Bars will snap candy lovers of all ages right into a sunshine bliss.

With the rollout of the Pink Lemonade flavor, the KIT KAT® brand is shaking up the candy aisle by adding flavors that KIT KAT® fans want. This limited-edition offering further proves the brand's dedication to innovation, catering to the tastes of Gen Z and Millennials as more than 93% express a preference for Pink Lemonade treats. Fans can begin looking for it on store shelves nationwide, starting May 17, 2024.

"Creating new, unexpected flavor experiences for our KIT KAT® fans is at the core of what we do," said Hilary Long, KIT KAT® Brand Lead. "The KIT KAT® Pink Lemonade Flavored Bar delivers an immersive experience in every bite, reminiscent of a refreshing glass of pink lemonade as the weather heats up for summer fun."

Available nationwide in standard and king sizes, KIT KAT® Pink Lemonade Flavored Bar joins the brand's impressive list of exciting, and sometimes unexpected, flavors including Chocolate Frosted Donut, Mint + Dark Chocolate, Birthday Cake and more.

Follow along with everything about the KIT KAT® brand on Facebook, Instagram and TikTok. 

Pricing is at the sole discretion of the retailer.

About The Hershey Company 
The Hershey Company (NYSE: HSY) is an industry-leading snacks company known for making more moments of goodness through its iconic brands, remarkable people and enduring commitment to doing the right thing for its people, planet, and communities. Hershey has more than 20,000 employees in the U.S. and worldwide who work daily to deliver delicious, high-quality products. The company has more than 90 brand names in approximately 80 countries that drive more than $11.2 billion in annual revenues, including Hershey's, Reese's, Kisses, Kit Kat®, Jolly Rancher, Twizzlers and Ice Breakers, and salty snacks including SkinnyPop, Pirate's Booty and Dot's Homestyle Pretzels.

For over 130 years, Hershey has been committed to operating fairly, ethically and sustainably. The candy and snack maker's founder, Milton Hershey, created Milton Hershey School in 1909, and since then, the company has focused on helping children succeed through equitable access to education. 

To learn more visit www.thehersheycompany.com.

Follow:
http://www.twitter.com/hersheycompany 
https://www.linkedin.com/company/the-hershey-company 
http://www.facebook.com/hersheycompany 
http://www.youtube.com/hersheycompany 
http://www.instagram.com/hersheycompany

View original content to download multimedia:https://www.prnewswire.com/news-releases/kit-kat-brand-debuts-new-limited-edition-flavor-for-summer-kit-kat-pink-lemonade-flavored-bar-302147040.html

SOURCE The Hershey Company

FAQ

When will the KIT KAT® Pink Lemonade Flavored Bar be available?

The KIT KAT® Pink Lemonade Flavored Bar will be available starting May 17, 2024.

What makes the KIT KAT® Pink Lemonade Flavored Bar unique?

It combines classic KIT KAT® wafers with a pink lemonade flavored creme and hints of strawberry.

Why is KIT KAT® launching a Pink Lemonade Flavored Bar?

It aims to cater to Gen Z and Millennials, 93% of whom prefer Pink Lemonade treats.

In what sizes will the KIT KAT® Pink Lemonade Flavored Bar be available?

It will be available in both standard and king sizes.