KIT KAT® Brand is Here to Protect Your Break in New Ad Campaign
KIT KAT® launches its first-ever character-driven campaign featuring the 'Break Brothers' - four suit-clad protectors representing the iconic four-part chocolate bar. The campaign debuts April 4, 2025, with a major TV premiere during the NCAA Men's Championship Game on April 7th.
Created by Orchard Creative, the campaign introduces these break-time superheroes who intervene in busy situations to ensure people can enjoy distraction-free breaks with KIT KAT® bars. The ad spot showcases the Break Brothers stepping in at an office setting to protect an employee's right to take a proper break.
According to Ryan Riess, vice president of brand strategy and creative development at The Hershey Company, the Break Brothers embody the brand's mission of making breaks better, more frequent, and delicious. The campaign will be distributed across TV, social media platforms, with continued presence on Instagram and TikTok.
KIT KAT® lancia la sua prima campagna pubblicitaria caratterizzata da personaggi, presentando i 'Break Brothers' - quattro protettori in abito che rappresentano la celebre barretta di cioccolato a quattro parti. La campagna debutterà il 4 aprile 2025, con una grande premiere televisiva durante la NCAA Men's Championship Game il 7 aprile.
Creata da Orchard Creative, la campagna introduce questi supereroi delle pause che intervengono in situazioni frenetiche per garantire che le persone possano godere di pause senza distrazioni con le barrette KIT KAT®. Lo spot pubblicitario mostra i Break Brothers intervenire in un ufficio per proteggere il diritto di un dipendente a prendersi una pausa adeguata.
Secondo Ryan Riess, vicepresidente della strategia di marca e dello sviluppo creativo presso The Hershey Company, i Break Brothers incarnano la missione del marchio di rendere le pause migliori, più frequenti e deliziose. La campagna sarà distribuita su TV e piattaforme social, con una presenza continua su Instagram e TikTok.
KIT KAT® lanza su primera campaña impulsada por personajes, presentando a los 'Break Brothers' - cuatro protectores vestidos que representan la icónica barra de chocolate de cuatro partes. La campaña se estrenará el 4 de abril de 2025, con una gran premiere televisiva durante el NCAA Men's Championship Game el 7 de abril.
Creada por Orchard Creative, la campaña introduce a estos superhéroes del tiempo de descanso que intervienen en situaciones ocupadas para asegurar que las personas puedan disfrutar de pausas sin distracciones con las barras KIT KAT®. El anuncio muestra a los Break Brothers interviniendo en un entorno de oficina para proteger el derecho de un empleado a tomar un descanso adecuado.
Según Ryan Riess, vicepresidente de estrategia de marca y desarrollo creativo en The Hershey Company, los Break Brothers encarnan la misión de la marca de hacer que las pausas sean mejores, más frecuentes y deliciosas. La campaña se distribuirá a través de la televisión y plataformas de redes sociales, con una presencia continua en Instagram y TikTok.
KIT KAT®가 처음으로 캐릭터 중심의 캠페인을 출시하며 '브레이크 브라더스'를 소개합니다 - 상징적인 4부분 초콜릿 바를 대표하는 네 명의 정장 차림 보호자들입니다. 이 캠페인은 2025년 4월 4일에 시작되며, 4월 7일 NCAA 남자 챔피언십 게임에서 큰 TV 프리미어가 있을 예정입니다.
Orchard Creative가 제작한 이 캠페인은 바쁜 상황에서 개입하여 사람들이 KIT KAT® 바와 함께 방해받지 않고 휴식을 즐길 수 있도록 보장하는 휴식 시간 슈퍼히어로들을 소개합니다. 광고는 사무실 환경에서 직원이 적절한 휴식을 취할 권리를 보호하는 브레이크 브라더스의 모습을 보여줍니다.
Ryan Riess, The Hershey Company의 브랜드 전략 및 창의적 개발 부사장에 따르면, 브레이크 브라더스는 휴식을 더 좋고 자주, 맛있게 만드는 브랜드의 사명을 구현하고 있습니다. 이 캠페인은 TV와 소셜 미디어 플랫폼을 통해 배포되며, Instagram과 TikTok에서 지속적으로 존재할 것입니다.
KIT KAT® lance sa première campagne axée sur des personnages avec les 'Break Brothers' - quatre protecteurs en costume représentant la célèbre barre de chocolat en quatre parties. La campagne fera ses débuts le 4 avril 2025, avec une grande première télévisée lors du NCAA Men's Championship Game le 7 avril.
Créée par Orchard Creative, la campagne présente ces super-héros des pauses qui interviennent dans des situations chargées pour garantir que les gens puissent profiter de pauses sans distractions avec les barres KIT KAT®. Le spot publicitaire montre les Break Brothers intervenant dans un bureau pour protéger le droit d'un employé à prendre une pause appropriée.
Selon Ryan Riess, vice-président de la stratégie de marque et du développement créatif chez The Hershey Company, les Break Brothers incarnent la mission de la marque de rendre les pauses meilleures, plus fréquentes et délicieuses. La campagne sera diffusée à la télévision et sur les réseaux sociaux, avec une présence continue sur Instagram et TikTok.
KIT KAT® startet seine erste charaktergetriebene Kampagne mit den 'Break Brothers' - vier Anzugträger, die die ikonische vierteilige Schokoladenriegel repräsentieren. Die Kampagne wird am 4. April 2025 debütieren, mit einer großen TV-Premiere während des NCAA Men's Championship Games am 7. April.
Die Kampagne, die von Orchard Creative erstellt wurde, stellt diese Pausen-Superhelden vor, die in hektischen Situationen eingreifen, um sicherzustellen, dass die Menschen ungestörte Pausen mit KIT KAT® Riegeln genießen können. Der Werbespot zeigt die Break Brothers, die in einem Büro eingreifen, um das Recht eines Mitarbeiters auf eine angemessene Pause zu schützen.
Laut Ryan Riess, Vizepräsident für Markenstrategie und kreative Entwicklung bei The Hershey Company, verkörpern die Break Brothers die Mission der Marke, Pausen besser, häufiger und köstlicher zu gestalten. Die Kampagne wird über Fernsehen und soziale Medien verteilt, mit einer fortlaufenden Präsenz auf Instagram und TikTok.
- Launch of first-ever character-driven marketing campaign could strengthen brand recognition
- Strategic timing with NCAA Championship Game exposure provides significant audience reach
- Multi-channel distribution approach across TV and social media platforms maximizes campaign impact
- Marketing campaign costs could impact short-term profitability
- No specific sales targets or ROI metrics provided for campaign effectiveness
KIT KAT's® new break protectors, the Break Brothers will hit the big screen April 7th during the NCAA Men's Championship Game
Enter the Break Brothers, a group serving as a four part-symbol of the iconic KIT KAT® bar, made in part to illustrate the candy brand's authority over helping fans take a true break. These four towering, suit-clad protectors are on a mission to defend your right to a real, crispy, creamy break. Their job? To handle the chaos so you can enjoy a proper, distraction-free moment—just long enough to snap off a piece of a KIT KAT® bar. No multitasking. No interruptions. Just pure, chocolatey pause.
"KIT KAT® has become one of the most recognizable brand identities in the world, from our signature bar snap to our classic jingle. The Break Brothers take that legacy a step further, embodying what the brand stands for: making breaks better, more frequent, and absolutely delicious," said Ryan Riess, vice president of brand strategy and creative development at The Hershey Company. "They're not just characters—they're protectors of the break and proxies to step in when needed, all in the name of ensuring everyone gets the crispy, creamy ahh moments they deserve."
Within the ad spot created by Orchard Creative, amidst a busy office atmosphere, the Break Brothers intervene to bring some peace and quiet to a KIT KAT® fan ready to snap off a piece of his KIT KAT® bar rather than debate document formatting. These break protectors make it clear to his coworkers that it's time for Thomas to take a real break from the conversation.
The break-time superheroes-led campaign will officially make its TV debut during the commercial break of the NCAA Men's Championship Game April 7. Because whether you're an athlete, a fan, or just someone who needs a minute, everyone deserves a break.
If you're eager to see these ultimate protectors in action, following the championship game, various spots will air across tv, social and more. And of course, you can always follow along for everything KIT KAT® brand on Instagram and TikTok, and stay tuned for how the Break Brothers will 'Protect The Break' next.
About The Hershey Company
The Hershey Company (NYSE: HSY) is an industry-leading snacks company with a purpose to make more moments of goodness through its iconic brands. With more than 20,000 remarkable employees worldwide, Hershey delivers delicious, high-quality products across approximately 70 countries, generating over
For more than 130 years, Hershey has been committed to operating responsibly and supporting its people and communities. The candy and snack maker's founder, Milton Hershey, created Milton Hershey School in 1909, and since then, the company has focused on helping children succeed through access to education.
To learn more visit www.thehersheycompany.com.
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SOURCE The Hershey Company
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