Reese's Brand Did It Again - Meet Your New Favorite Snack, Reese's Filled Pretzels
Hershey (HSY) has announced the nationwide launch of Reese's Filled Pretzels, combining their iconic peanut butter filling with crunchy pretzels. The new product from Reese's, currently the #1 candy franchise in the US, features a thick and creamy peanut butter center enclosed in a pretzel shell, creating a sweet and salty snacking experience.
The product will be available in three different sizes: 5-ounce bags, 9-ounce pouches, and 18-ounce jars. According to Natalie Perera, Director of salty snacks at Hershey, this launch represents a new way for consumers to enjoy the signature Reese's peanut butter taste. The product is currently rolling out nationwide, with pricing to be determined by individual retailers.
Hershey (HSY) ha annunciato il lancio a livello nazionale dei Reese's Filled Pretzels, che combinano il loro iconico ripieno di burro di arachidi con pretzel croccanti. Il nuovo prodotto di Reese's, attualmente il franchise di caramelle numero 1 negli Stati Uniti, presenta un centro di burro di arachidi denso e cremoso racchiuso in un guscio di pretzel, creando un'esperienza di snack dolce e salata.
Il prodotto sarà disponibile in tre diverse dimensioni: sacchetti da 5 once, bustine da 9 once e barattoli da 18 once. Secondo Natalie Perera, Direttore degli snack salati presso Hershey, questo lancio rappresenta un nuovo modo per i consumatori di gustare il sapore caratteristico del burro di arachidi Reese's. Il prodotto è attualmente in fase di distribuzione a livello nazionale, con i prezzi che saranno determinati dai singoli rivenditori.
Hershey (HSY) ha anunciado el lanzamiento a nivel nacional de Reese's Filled Pretzels, que combinan su icónico relleno de mantequilla de maní con pretzels crujientes. El nuevo producto de Reese's, actualmente la franquicia de caramelos número 1 en EE. UU., presenta un centro de mantequilla de maní espeso y cremoso encerrado en una cáscara de pretzel, creando una experiencia de snack dulce y salado.
El producto estará disponible en tres tamaños diferentes: bolsas de 5 onzas, paquetes de 9 onzas y tarros de 18 onzas. Según Natalie Perera, Directora de snacks salados en Hershey, este lanzamiento representa una nueva forma para que los consumidores disfruten del sabor característico de la mantequilla de maní de Reese's. El producto se está distribuyendo a nivel nacional, y los precios serán determinados por los minoristas individuales.
허쉬 (HSY)는 리ese's 필드 프레첼을 전국적으로 출시한다고 발표했습니다. 이 제품은 그들의 상징적인 땅콩 버터 필링과 바삭한 프레첼을 결합한 것입니다. 현재 미국에서 1위 사탕 프랜차이즈인 리ese's의 새로운 제품은 두껍고 크리미한 땅콩 버터 중심이 프레첼 껍질에 감싸여 있어 달콤하고 짭짤한 간식 경험을 제공합니다.
이 제품은 5온스 봉지, 9온스 파우치, 18온스 병의 세 가지 크기로 제공됩니다. 허쉬의 짭짤한 간식 담당 이사인 나탈리 페레라에 따르면, 이번 출시는 소비자들이 리ese's의 상징적인 땅콩 버터 맛을 즐길 수 있는 새로운 방법을 나타냅니다. 이 제품은 현재 전국적으로 출시 중이며, 가격은 개별 소매업체에 의해 결정될 것입니다.
Hershey (HSY) a annoncé le lancement à l'échelle nationale des Reese's Filled Pretzels, qui allient leur célèbre garniture de beurre de cacahuète à des bretzels croustillants. Le nouveau produit de Reese's, actuellement la franchise de bonbons numéro 1 aux États-Unis, présente un cœur de beurre de cacahuète épais et crémeux enfermé dans une coque de bretzel, créant une expérience de collation sucrée et salée.
Le produit sera disponible en trois tailles différentes : sachets de 5 onces, pochettes de 9 onces et bocaux de 18 onces. Selon Natalie Perera, directrice des collations salées chez Hershey, ce lancement représente une nouvelle façon pour les consommateurs de déguster le goût emblématique du beurre de cacahuète Reese's. Le produit est actuellement en cours de déploiement à l'échelle nationale, les prix étant déterminés par les détaillants individuels.
Hershey (HSY) hat die landesweite Einführung von Reese's Filled Pretzels angekündigt, die ihre ikonische Erdnussbutter-Füllung mit knusprigen Brezeln kombiniert. Das neue Produkt von Reese's, das derzeit die Nr. 1 unter den Süßwaren-Franchises in den USA ist, verfügt über eine dicke und cremige Erdnussbutter-Füllung, die in einer Brezelhülle eingeschlossen ist, und bietet ein süß-salziges Snack-Erlebnis.
Das Produkt wird in drei verschiedenen Größen erhältlich sein: 5-Unzen-Tüten, 9-Unzen-Beutel und 18-Unzen-Gläser. Laut Natalie Perera, Direktorin für salzige Snacks bei Hershey, stellt dieser Launch eine neue Möglichkeit dar, wie Verbraucher den charakteristischen Erdnussbutter-Geschmack von Reese's genießen können. Das Produkt wird derzeit landesweit eingeführt, wobei die Preise von den einzelnen Einzelhändlern festgelegt werden.
- Product expansion into salty snacks category, diversifying revenue streams
- Leveraging strong Reese's brand (#1 candy franchise in US) for new product launch
- Multiple size options to target different consumer segments and occasions
- Pricing strategy left to retailers' discretion, potentially affecting margins
- Entering competitive salty snacks market with established players
We took pretzels, packed them with Reese's peanut butter filling, and changed the snack aisle forever
We may have reached the summit of snacking with this one. Picture the center of a Reese's nestled inside a crunchy pretzel—a mouthwatering combination that perfectly balances salty and sweet. The secret to this treat? A thick and creamy peanut butter filling that delivers Reese's iconic taste. The snack aisle just got a lot more awesome.
"We know our fans are always on the hunt for new ways to get their Reese's peanut butter fix and trust us, this one's a total game-changer," said Natalie Perera, Director of salty snacks at The Hershey Company. "Crunchy, creamy, sweet, salty – it's like the snack universe finally got it right. One bite, and you'll get it."
Whether it's game day, movie night, or a 3 p.m. snack attack, Reese's Filled Pretzels are the ultimate snack satisfaction. The best part? Reese's Filled Pretzels are rolling out nationwide right now in three sizes:
- 5-ounce bags (for snacking when you're on the move)
- 9-ounce pouches (just the right size for a me-time snack break)
- 18-ounce jars (big enough to share…if you're feeling generous)
Look for Reese's Filled Pretzels at your favorite snack spot and grab a bag, pouch or jar before they're gone. Follow @Reeses on social media for the latest brand news and snack updates.
*Pricing is at the sole discretion of the retailer.
About The Hershey Company
The Hershey Company (NYSE: HSY) is an industry-leading snacks company with a purpose to make more moments of goodness through its iconic brands. With more than 20,000 remarkable employees worldwide,
For more than 130 years,
To learn more visit www.thehersheycompany.com.
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SOURCE The Hershey Company
FAQ
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