Husqvarna and Flex announce strategic partnership
Husqvarna (NASDAQ: HSQVY) and Flex (NASDAQ: FLEX) have announced a strategic manufacturing partnership focused on the North American market. The collaboration aims to enhance Husqvarna's supply chain flexibility, efficiency, and time to market while expanding Flex's Lifestyle portfolio into outdoor and power equipment.
Under the agreement, Flex will provide supply chain and manufacturing services to Husqvarna, leveraging its vertically-integrated manufacturing capabilities, including metal fabrication, distribution, and aftermarket services in the U.S. Husqvarna will maintain its leadership in product innovation and design, while benefiting from Flex's 50+ years of experience in partnering with market-leading brands.
Husqvarna (NASDAQ: HSQVY) e Flex (NASDAQ: FLEX) hanno annunciato una partnership strategica nel settore della produzione, con un focus sul mercato nordamericano. La collaborazione mira a migliorare la flessibilità, l'efficienza e i tempi di immissione sul mercato della supply chain di Husqvarna, ampliando nel contempo il portafoglio Lifestyle di Flex nel settore delle attrezzature da esterno e da lavoro.
In base all'accordo, Flex fornirà servizi di supply chain e produzione a Husqvarna, sfruttando le sue capacità di produzione integrate verticalmente, che includono la lavorazione dei metalli, la distribuzione e i servizi post-vendita negli Stati Uniti. Husqvarna manterrà la propria leadership nell'innovazione e nel design dei prodotti, beneficiando dell'esperienza di oltre 50 anni di Flex nella collaborazione con marchi leader del mercato.
Husqvarna (NASDAQ: HSQVY) y Flex (NASDAQ: FLEX) han anunciado una asociación estratégica en la fabricación centrada en el mercado norteamericano. La colaboración tiene como objetivo mejorar la flexibilidad, la eficiencia y el tiempo de lanzamiento al mercado de la cadena de suministro de Husqvarna, al tiempo que expande el portafolio de estilo de vida de Flex en equipos al aire libre y herramientas eléctricas.
Según el acuerdo, Flex proporcionará servicios de cadena de suministro y fabricación a Husqvarna, aprovechando sus capacidades de fabricación verticalmente integradas, que incluyen la fabricación de metales, distribución y servicios postventa en los EE. UU. Husqvarna mantendrá su liderazgo en innovación y diseño de productos, beneficiándose de los más de 50 años de experiencia de Flex en asociación con marcas líderes en el mercado.
후스바나 (NASDAQ: HSQVY)와 플렉스 (NASDAQ: FLEX)는 북미 시장에 집중된 전략적 제조 파트너십을 발표했습니다. 이 협업은 후스바나의 공급망 유연성, 효율성 및 시장 출시 시간을 개선하고, 플렉스의 라이프스타일 포트폴리오를 야외 및 전력 장비로 확장하는 것을 목표로 합니다.
계약에 따라 플렉스는 공급망 및 제조 서비스를 후스바나에 제공하며, 금속 가공, 유통 및 미국 내 애프터 서비스 등 수직적으로 통합된 제조 능력을 활용합니다. 후스바나는 제품 혁신과 디자인에서의 리더십을 유지하며, 시장 선도 브랜드와의 파트너십에서 플렉스의 50년 이상의 경험으로부터 혜택을 받을 것입니다.
Husqvarna (NASDAQ: HSQVY) et Flex (NASDAQ: FLEX) ont annoncé un partenariat stratégique en fabrication axé sur le marché nord-américain. La collaboration vise à améliorer la flexibilité, l'efficacité et le délai de mise sur le marché de la chaîne d'approvisionnement de Husqvarna, tout en élargissant le portefeuille Lifestyle de Flex dans l'équipement de plein air et les outils électriques.
Dans le cadre de l'accord, Flex fournira des services de chaîne d'approvisionnement et de fabrication à Husqvarna, en tirant parti de ses capacités de fabrication intégrées verticalement, y compris la fabrication de métaux, la distribution et les services après-vente aux États-Unis. Husqvarna maintiendra son leadership en matière d'innovation produit et de design, tout en bénéficiant de plus de 50 ans d'expérience de Flex dans le partenariat avec des marques leaders sur le marché.
Husqvarna (NASDAQ: HSQVY) und Flex (NASDAQ: FLEX) haben eine strategische Partnerschaft im Bereich der Herstellung angekündigt, die auf den nordamerikanischen Markt ausgerichtet ist. Die Zusammenarbeit zielt darauf ab, die Flexibilität, Effizienz und Markteinführungszeit der Lieferkette von Husqvarna zu verbessern und zugleich das Lifestyle-Portfolio von Flex im Bereich Outdoor- und Elektrowerkzeuge zu erweitern.
Im Rahmen der Vereinbarung wird Flex Dienstleistungen in den Bereichen Lieferkette und Herstellung für Husqvarna bereitstellen, wobei auf die vertikal integrierten Fertigungsmöglichkeiten zurückgegriffen wird, die Metallverarbeitung, Distribution und Aftermarket-Services in den USA umfassen. Husqvarna wird seine Führungsposition in der Produktinnovation und im Design behaupten und gleichzeitig von über 50 Jahren Erfahrung mit führenden Marken profitieren, die Flex hat.
- Strategic expansion of Flex's Lifestyle portfolio into outdoor power equipment sector
- Strengthening of both companies' competitive position in the U.S. market
- Vertical integration opportunities through Flex's manufacturing and supply chain capabilities
- None.
Insights
This strategic manufacturing partnership between Husqvarna and Flex marks a pivotal shift in North American outdoor power equipment manufacturing dynamics. The collaboration presents multiple strategic advantages for both companies:
- For Flex, this represents a significant expansion into the $30+ billion outdoor power equipment market, diversifying their Lifestyle portfolio and potentially creating new revenue streams through supply chain and manufacturing services.
- For Husqvarna, the partnership addresses critical operational challenges by leveraging Flex's vertically-integrated manufacturing capabilities, including metal fabrication and distribution infrastructure. This could potentially reduce operational costs and working capital requirements while improving inventory management.
The partnership's timing is particularly strategic given the current market dynamics in outdoor power equipment manufacturing, where supply chain resilience and local manufacturing capabilities have become important competitive advantages. Flex's extensive U.S.-based manufacturing footprint aligns with growing reshoring trends and could provide Husqvarna with significant advantages in serving the North American market more efficiently.
The collaboration extends beyond mere manufacturing to include aftermarket services, suggesting a comprehensive lifecycle approach that could enhance both companies' market positions. This full-service model could potentially improve margins through operational efficiencies and create additional revenue opportunities in the aftermarket segment.
This strategic alliance represents a sophisticated market positioning move that could reshape competitive dynamics in the North American outdoor power equipment sector. Key strategic implications include:
- Market Access and Scale: The partnership creates a powerful combination of Husqvarna's brand heritage and innovation capabilities with Flex's manufacturing expertise and supply chain infrastructure, potentially accelerating market responsiveness and product development cycles.
- Operational Optimization: By leveraging Flex's established U.S. manufacturing network, Husqvarna can potentially achieve significant cost efficiencies while maintaining quality control and reducing supply chain vulnerabilities.
- Growth Catalyst: For Flex, this partnership opens up new revenue streams in the lucrative outdoor power equipment sector, while Husqvarna gains the ability to focus more resources on product innovation and market development.
The partnership's structure suggests a well-thought-out strategy that could yield substantial competitive advantages through improved operational efficiency and market responsiveness. This collaboration model could become a blueprint for similar industry partnerships, particularly as manufacturers seek to optimize their North American operations.
- Husqvarna to enhance supply chain flexibility and efficiency and speed time to market
- Flex expands portfolio into outdoor and power equipment
- Partnership strengthens Husqvarna and Flex's competitiveness in the
U.S.
As part of the agreement, Flex will provide supply chain and manufacturing services to Husqvarna for the North American market. This collaboration will better support Husqvarna's customer needs and position the company for long-term growth while leveraging Flex's supply chain, vertically-integrated manufacturing including metal fabrication, distribution and aftermarket expertise and services in the
Andreas Rangert, President of Husqvarna Forest & Garden North America shares, "This is an exciting step into Husqvarna's future. The joint agreement with Flex allows us to streamline business operations in
"This partnership with Husqvarna brings together a shared commitment to building high-quality products and marks a significant expansion for Flex's Lifestyle offerings," said Dennis Kirkpatrick, President, Lifestyle, Consumer Devices, and Core Industrial Businesses, Flex. "Aligned with our EMS + Products + Services strategy, we look forward to providing lifecycle services to Husqvarna and strengthening both organizations' competitiveness in the
Since 1689, Husqvarna has pioneered innovative technologies and lawncare solutions, becoming one of the world's leading outdoor power equipment brands. Husqvarna will continue to lead product innovation and design as Flex brings deep supply chain and manufacturing expertise and capabilities, drawing on 50+ years of experience partnering with market-leading brands.
About Husqvarna
Husqvarna, a brand within Husqvarna Group, is a market leader in innovative and high-quality products and services for shaping green spaces in parks, forests and gardens. Since 1689, Swedish-born Husqvarna has a strong focus on research and development and is a pioneer in robotic lawn mowers and chainsaws. Today, the product portfolio consists of the next generation of robotic mowers, riders, chainsaws and trimmers for professional as well as private use. Sustainable value creation, product innovation and digitalization remain important for the journey ahead. Husqvarna products are sold in more than 100 countries. Husqvarna Group, which also includes Gardena and Husqvarna Construction, has 13 800 employees around the world and net sales in 2023 amounted to
About Flex Ltd.
Flex (Reg. No. 199002645H) is the manufacturing partner of choice that helps a diverse customer base design and build products that improve the world. Through the collective strength of a global workforce across 30 countries and responsible, sustainable operations, Flex delivers technology innovation, supply chain, and manufacturing solutions to diverse industries and end markets.
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SOURCE Husqvarna
FAQ
What are the main benefits of the Husqvarna-FLEX partnership announced in February 2025?
What services will FLEX provide to Husqvarna under the 2025 partnership agreement?
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