Continued challenging market conditions with intensified promotional activities, particularly in North America, impacts Husqvarna Group's financial performance in the fourth quarter
Husqvarna Group reports challenging market conditions in Q4 2024, particularly in North America, with intensified promotional activities and unfavorable product mix impacting performance. The company expects organic sales to decline by 5% compared to the previous year, with an estimated operating loss between SEK 700-800 million (excluding items affecting comparability). Retail partners and servicing dealers are reducing inventory levels, leading to reduced production volumes and lower capacity utilization. CEO Pavel Hajman expressed disappointment in the continued negative development while noting ongoing cost-saving initiatives and preparation for the 2025 gardening season.
Husqvarna Group riporta condizioni di mercato difficili nel quarto trimestre del 2024, in particolare in Nord America, con attività promozionali intensificate e un mix di prodotti sfavorevole che influiscono sulla performance. L'azienda prevede una diminuzione delle vendite organiche del 5% rispetto all'anno precedente, con una perdita operativa stimata tra 700-800 milioni di SEK (escludendo elementi che influiscono sulla comparabilità). I partner al dettaglio e i dealer di assistenza stanno riducendo i livelli di inventario, portando a volumi di produzione ridotti e a una minore utilizzazione della capacità. Il CEO Pavel Hajman ha espresso delusione per il continuo sviluppo negativo, pur notando le iniziative in corso per il risparmio sui costi e la preparazione per la stagione di giardinaggio del 2025.
Husqvarna Group informa sobre condiciones de mercado desafiantes en el cuarto trimestre de 2024, particularmente en América del Norte, con actividades promocionales intensificadas y una mezcla de productos desfavorable que impactan el rendimiento. La empresa espera una disminución de las ventas orgánicas del 5% en comparación con el año anterior, con una pérdida operativa estimada entre 700-800 millones de SEK (excluyendo elementos que afectan la comparabilidad). Los socios minoristas y los distribuidores de servicio están reduciendo los niveles de inventario, lo que lleva a volúmenes de producción reducidos y una menor utilización de capacidad. El CEO Pavel Hajman expresó su decepción por el continuo desarrollo negativo, al tiempo que destacó las iniciativas de ahorro de costos en curso y la preparación para la temporada de jardinería de 2025.
흐스바르나 그룹은 2024년 4분기에 특히 북미에서 어려운 시장 상황을 보고하며, 강화된 판촉 활동과 불리한 제품 믹스가 성과에 영향을 미치고 있다고 전했습니다. 회사는 유기적 판매가 전년 대비 5% 감소할 것으로 예상하며, 운영 손실이 700-800 백만 SEK에 이를 것으로 추정하고 있습니다(비교 가능성에 영향을 미치는 항목 제외). 소매 파트너와 서비스 딜러들이 재고 수준을 줄이고 있어 생산량이 감소하고 용량 활용도가 낮아지고 있습니다. CEO 파벨 하이만은 지속적인 부정적 발전에 대한 실망감을 표현하면서도 진행 중인 비용 절감 이니셔티브와 2025년 원예 시즌 준비를 언급했습니다.
Husqvarna Group fait état de conditions de marché difficiles au quatrième trimestre 2024, en particulier en Amérique du Nord, avec des activités promotionnelles intensifiées et un mélange de produits défavorable impactant la performance. L'entreprise s'attend à une baisse des ventes organiques de 5% par rapport à l'année précédente, avec une perte d'exploitation estimée entre 700-800 millions de SEK (hors éléments affectant la comparabilité). Les partenaires détaillants et les concessionnaires de services réduisent leurs niveaux de stocks, entraînant une réduction des volumes de production et une moindre utilisation de la capacité. Le PDG Pavel Hajman a exprimé sa déception face à cette évolution négative continue tout en soulignant les initiatives d'économie de coûts en cours et les préparatifs pour la saison de jardinage 2025.
Husqvarna Group berichtet von herausfordernden Marktentwicklungen im vierten Quartal 2024, insbesondere in Nordamerika, wo verstärkte Verkaufsförderungsaktivitäten und eine ungünstige Produktmischung die Leistung beeinträchtigen. Das Unternehmen erwartet, dass die organischen Verkäufe um 5% zurückgehen im Vergleich zum Vorjahr, mit einem geschätzten Betriebsverlust zwischen 700-800 Millionen SEK (einschließlich der Elemente, die die Vergleichbarkeit beeinträchtigen). Einzelhandelspartner und Servicehändler reduzieren ihre Lagerbestände, was zu niedrigeren Produktionsmengen und einer geringeren Kapazitätsauslastung führt. CEO Pavel Hajman äußerte Enttäuschung über die anhalt negative Entwicklung und bemerkte gleichzeitig laufende Kostensparmaßnahmen sowie die Vorbereitung auf die Gartensaison 2025.
- Company is executing cost-saving initiatives
- Organic sales expected to decline by 5% in Q4 2024
- Operating loss estimated between SEK 700-800 million
- Reduced production volumes and lower capacity utilization
- Dealers reducing inventory levels
- Unfavorable product mix affecting performance
- Intensified promotional activities impacting margins
As a result, the Group estimates the organic sales for the fourth quarter to decline by -
"I am disappointed in our continued negative development in the fourth quarter. We continue to execute on our previously announced cost-saving initiatives and prepare for the 2025 gardening season with strong product launches", says Pavel Hajman, CEO Husqvarna Group.
The report for the fourth quarter 2024 will be published on February 5, 2025.
This press release contains insider information that Husqvarna AB is required to disclose under the EU Market Abuse Regulation and the Securities Markets Act. The information was submitted for publication, through the contact person set out below, at 22.50 CET on December 9, 2024.
Henrik Sjöström, Head of external communication +46 727 15 77 85
CONTACT:
For additional information, please contact:
Media
Henrik Sjöström, Head of External Communications
+46 727 15 77 85
press@husqvarnagroup.com
Investors
Johan Andersson, Vice President Investor Relations
+46 702 100 451
ir@husqvarnagroup.com
This information was brought to you by Cision http://news.cision.com
The following files are available for download:
Continued challenging market conditions with intensified promotional activities, particularly in |
View original content:SOURCE Husqvarna Group
FAQ
What is Husqvarna's (HSQVY) expected organic sales decline for Q4 2024?
What is Husqvarna's (HSQVY) projected operating loss for Q4 2024?
When will Husqvarna (HSQVY) release its Q4 2024 financial report?
What are the main challenges affecting Husqvarna's (HSQVY) Q4 2024 performance?
