HP Harnesses Enterprise Color Quality Printing to Power Small Businesses
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Insights
The introduction of the HP Color LaserJet Pro 3000 series is a strategic move to capture the SMB market segment, which is significant given the reliance of these businesses on both digital and printed materials. The emphasis on a compact design coupled with high performance addresses the growing trend of space optimization in office environments, particularly in the context of hybrid work setups. The incorporation of TerraJet toner technology not only enhances print quality but also aligns with the increasing consumer demand for sustainable products, potentially improving brand perception and customer loyalty.
HP's recognition by Keypoint Intelligence as the A4 Line of the Year further solidifies its reputation in the industry, which can be leveraged in marketing efforts and may lead to increased market share. The announcement of the new product line ahead of its availability creates anticipation in the market, potentially impacting HP's stock as investors may forecast increased revenue streams from the new product offerings.
The launch of the HP Color LaserJet Pro 3000 series represents potential revenue growth for HP, particularly in the SMB segment which is known for its sensitivity to cost and value. The financial implications of this product release should be assessed in terms of increased sales volume, potential market expansion and the ability to command a premium due to the product's enhanced features and sustainability credentials. The 11% more vivid colors and 18% faster printing speeds, along with energy savings and reduced plastic use, could justify a higher price point, positively impacting profit margins.
Investors should monitor HP's operational efficiency in rolling out this new technology and its impact on the supply chain and production costs. Additionally, the market's reception of the new series upon release will be critical to determine if the investment in innovation yields a sufficient return.
HP's integration of TerraJet technology into the new Color LaserJet Pro 3000 series highlights a commitment to sustainability, a factor of increasing importance to consumers and investors alike. The reported reductions in energy consumption and plastic use in toner cartridges may enhance HP's sustainability ratings and appeal to environmentally conscious investors. These improvements also suggest a long-term strategy to reduce operational costs and environmental impact, which can lead to a stronger corporate responsibility profile and potentially lower regulatory risks associated with environmental compliance.
Moreover, the sustainable features of the new printer series could serve as a differentiator in the competitive printer market, potentially driving sales among customers prioritizing eco-friendly office solutions. This could translate into a competitive advantage for HP in a market that is increasingly valuing green technology.
New HP Color LaserJet Pro 3000 series delivers professional speed, vivid color, and energy efficiency in a compact design
News Highlights:
- New Color LaserJet Pro 3000 series brings HP’s premium color printing to the SMB audience.
- Sustainable TerraJet toner technology extended to 3000 series with vivid color and fast printing.
- Laser portfolio earned A4 Line of the Year from Keypoint Intelligence.
LAS VEGAS, March 07, 2024 (GLOBE NEWSWIRE) -- Today at HP Amplify Partner Conference 2024, HP Inc. (NYSE: HPQ) announced the new HP Color LaserJet Pro 3000 series, the latest addition to its world-class office print portfolio. Designed for customers that require high performance in a small footprint, the new Color LaserJet 3000 series is the latest device powered by energy efficient TerraJet toner technology, enabling sharper colors and fast print speeds for growing businesses.
Printing remains critical for small and medium sized businesses (SMBs). With
"In the era of hybrid work, as businesses reimagine their workspaces, the demand for high-performance solutions in small and flexible offices is on the rise," said Aurelio Maruggi, division president, Office Print Solutions at HP. "With our new Color LaserJet Pro 3000 series, featuring innovative TerraJet technology, we deliver exceptional color quality, professional speed, and energy efficiency in a compact design. By optimizing printer manageability, we enable SMBs to save money, time, and effort, while ensuring high-quality prints, safeguarding sensitive information, and effortlessly adapting to collaborative and growth-oriented environments."
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The new HP Color LaserJet Pro 3000 series delivers the tools small businesses need including:
- Increased reliability with Wi-Fi® 2 that automatically reconnects to stay online2
- The fastest duplex and first page out in class3
- Industry leading quality and pro level security
- Smallest footprint of any device in its class4
HP’s next generation toner technology, TerraJet, has a unique toner formula that enables richer and sharper colors. TerraJet technology will provide the new Color LaserJet Pro 3000 series customers with
The new HP Color LaserJet Pro 3000 series is part of a broader A3 and A4 portfolio that has been completely revamped for the hybrid office, offering consistent solutions for small businesses through enterprise customers. HP was recently recognized for its industry leadership, earning the A4 Line of the Year recognition from Keypoint Intelligence. Presented once a year, this award recognizes the best overall hardware lineup based on rigorous lab testing and in-depth market research. Devices are rated on reliability, value, usability, image quality and speed.
“I know how important consistency of performance, user interface and solution enablement are to deploying a large range of products, from low-end desktop printers to floor standing multifunction products,” said Maruggi. “Our portfolio helps customers achieve their printing goals with our winning hardware line up enabled by leading solutions.”
In addition to the consistency of print capabilities throughout the portfolio, new and improved solutions have been announced by HP Workforce Solutions at the Amplify Partner Conference adding more innovations throughout the print ecosystem.
Availability
The new HP Color LaserJet Pro 3000 series estimated to be available beginning in May 2024. Information on country availability, pricing, and retail destinations vary by region.9 To learn more about the HP Color LaserJet Pro 3000 series, visit our newsroom.
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About HP
HP Inc. (NYSE: HPQ) is a global technology leader and creator of solutions that enable people to bring their ideas to life and connect to the things that matter most. Operating in more than 170 countries, HP delivers a wide range of innovative and sustainable devices, services and subscriptions for personal computing, printing, 3D printing, hybrid work, gaming, and more. For more information, please visit: http://www.hp.com.
©Copyright 2024 HP Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.
1 Based on HP Results from SMB End-User Segmentation Research, completed in September 2023, with a total sample of 4234 respondents distributed across US, Germany, China and India
2 Internet access required and must be purchased separately. Wireless operations are compatible with 2.4 GHz and 5.0 GHz operations only. Supports both 5.0 GHz and 2.4 GHz using up to 12 non-overlapping channels vs. only 3 non-overlapping channels for 2.4 GHz only. Supports 5.0 GHz band (up to 150 mbps) v. 2.4 GHz band (up to 72.2 mbps). Learn more at: www.hp.com/go/mobileprinting
3 Based on HP's internal analysis compared to a majority of in-class color MFPs less than
4 Based on HP's internal analysis compared to a majority of in-class color MFPs less than
5 Premium mode offers more colors compared to predecessors in Standard Mode. See hp.com/TerraJet/colors.
6 Measured using ISO/IEC 24734 and excludes first set of test documents. For more information, see hp.com/go/printerclaims. Exact speed varies depending on the system configuration, software application, driver, and document complexity.
7 HP calculations based on normalized ENERGY STAR® TEC data of HP Color LaserJet series with TerraJet Cartridges compared to predecessors. See hp.com/TerraJet/energysaving.
8 Plastic reduction of TerraJet cartridges calculated based on cartridge weight compared to predecessors. See hp.com/TerraJet/plasticreductions.
9 Pricing and availability subject to change without notice.
Photos accompanying this announcement are available at:
https://www.globenewswire.com/NewsRoom/AttachmentNg/4fcd287b-8e00-490e-8a9e-f00e6ce7cf86
https://www.globenewswire.com/NewsRoom/AttachmentNg/fc86d981-1f16-4a09-9dad-e8c64fb60a62
https://www.globenewswire.com/NewsRoom/AttachmentNg/08973755-908d-45fc-beee-22234a2722af
FAQ
What is the latest addition to HP's office print portfolio?
What technology powers the new Color LaserJet Pro 3000 series?
What percentage increase in vivid colors does TerraJet technology provide for the 3000 series?
When is the new HP Color LaserJet Pro 3000 series estimated to be available?
