HP and Reincubate Partner to Deliver Personalized, NPU-Based, On-Device AI Capabilities
HP Inc. (NYSE: HPQ) and Reincubate have announced a multi-year strategic partnership to enhance on-device video and video conferencing experiences using AI technology. The collaboration focuses on leveraging Neural Processing Units (NPUs) in HP's next-generation AI PCs to deliver improved digital collaboration capabilities.
Key aspects of the partnership include:
- Implementation of Reincubate's AI video conferencing technology for HP's AI PC users
- On-device AI processing for enhanced security and efficiency
- NPU optimization for improved performance and battery life
- Local processing of video and audio on the NPU for secure operations
The partnership aims to create more immersive digital collaboration experiences while maintaining privacy and security through on-device processing, utilizing minimal CPU and GPU resources.
HP Inc. (NYSE: HPQ) e Reincubate hanno annunciato una partnership strategica pluriennale per migliorare le esperienze di video e videoconferenza sui dispositivi utilizzando la tecnologia AI. La collaborazione si concentra sull'utilizzo delle Unità di Elaborazione Neurale (NPU) nei PC AI di nuova generazione di HP per offrire capacità di collaborazione digitale migliorate.
Gli aspetti chiave della partnership includono:
- Implementazione della tecnologia di videoconferenza AI di Reincubate per gli utenti dei PC AI di HP
- Elaborazione AI sul dispositivo per una maggiore sicurezza ed efficienza
- Ottimizzazione delle NPU per prestazioni e durata della batteria migliorate
- Elaborazione locale di video e audio sulla NPU per operazioni sicure
La partnership mira a creare esperienze di collaborazione digitale più immersive mantenendo la privacy e la sicurezza attraverso l'elaborazione sul dispositivo, utilizzando risorse minime di CPU e GPU.
HP Inc. (NYSE: HPQ) y Reincubate han anunciado una asociación estratégica a largo plazo para mejorar las experiencias de video y videoconferencia en los dispositivos utilizando tecnología de IA. La colaboración se centra en aprovechar las Unidades de Procesamiento Neuronal (NPU) en los PC de IA de próxima generación de HP para ofrecer capacidades de colaboración digital mejoradas.
Los aspectos clave de la asociación incluyen:
- Implementación de la tecnología de videoconferencia de IA de Reincubate para los usuarios de PC de IA de HP
- Procesamiento de IA en el dispositivo para una mayor seguridad y eficiencia
- Optimización de NPU para un mejor rendimiento y duración de la batería
- Procesamiento local de video y audio en la NPU para operaciones seguras
La asociación tiene como objetivo crear experiencias de colaboración digital más inmersivas mientras se mantiene la privacidad y la seguridad a través del procesamiento en el dispositivo, utilizando recursos mínimos de CPU y GPU.
HP Inc. (NYSE: HPQ)와 Reincubate는 AI 기술을 사용하여 장치 내 비디오 및 비디오 회의 경험을 향상시키기 위한 다년간의 전략적 파트너십을 발표했습니다. 이 협력은 HP의 차세대 AI PC에서 신경 처리 장치(NPU)를 활용하여 개선된 디지털 협업 기능을 제공하는 데 중점을 두고 있습니다.
파트너십의 주요 측면은 다음과 같습니다:
- HP의 AI PC 사용자에게 Reincubate의 AI 비디오 회의 기술 구현
- 보안 및 효율성을 높이기 위한 장치 내 AI 처리
- 성능 및 배터리 수명을 개선하기 위한 NPU 최적화
- 안전한 작업을 위한 NPU에서 비디오 및 오디오의 로컬 처리
이 파트너십은 장치 내 처리를 통해 개인 정보 보호와 보안을 유지하면서 보다 몰입감 있는 디지털 협업 경험을 창출하는 것을 목표로 하고 있으며, CPU 및 GPU 리소스를 최소화하여 활용합니다.
HP Inc. (NYSE: HPQ) et Reincubate ont annoncé un partenariat stratégique pluriannuel pour améliorer les expériences de vidéo et de vidéoconférence sur les appareils en utilisant la technologie d'IA. La collaboration se concentre sur l'exploitation des Unités de Traitement Neuronal (NPU) dans les PC AI de nouvelle génération de HP pour offrir des capacités de collaboration numérique améliorées.
Les aspects clés du partenariat comprennent:
- Mise en œuvre de la technologie de vidéoconférence AI de Reincubate pour les utilisateurs de PC AI de HP
- Traitement AI sur l'appareil pour une sécurité et une efficacité accrues
- Optimisation des NPU pour une performance et une durée de vie de la batterie améliorées
- Traitement local de la vidéo et de l'audio sur la NPU pour des opérations sécurisées
Le partenariat vise à créer des expériences de collaboration numérique plus immersives tout en maintenant la confidentialité et la sécurité grâce au traitement sur l'appareil, en utilisant des ressources minimales de CPU et de GPU.
HP Inc. (NYSE: HPQ) und Reincubate haben eine mehrjährige strategische Partnerschaft angekündigt, um die Video- und Videokonferenz-Erfahrungen auf Geräten mithilfe von KI-Technologie zu verbessern. Die Zusammenarbeit konzentriert sich darauf, die Neural Processing Units (NPU) in HPs nächster Generation von KI-PCs zu nutzen, um verbesserte digitale Kollaboration zu ermöglichen.
Wichtige Aspekte der Partnerschaft umfassen:
- Implementierung der KI-Videokonferenztechnologie von Reincubate für HPs KI-PC-Nutzer
- On-Device-KI-Verarbeitung für verbesserte Sicherheit und Effizienz
- NPU-Optimierung für verbesserte Leistung und Batterielaufzeit
- Lokale Verarbeitung von Video und Audio auf der NPU für sichere Operationen
Die Partnerschaft zielt darauf ab, immersivere digitale Zusammenarbeitserlebnisse zu schaffen und gleichzeitig Privatsphäre und Sicherheit durch On-Device-Verarbeitung zu gewährleisten, wobei minimale CPU- und GPU-Ressourcen genutzt werden.
- Strategic partnership enhances HP's AI PC capabilities without relying on cloud processing
- NPU optimization promises improved battery life and system performance
- Local processing ensures better security and privacy for users
- None.
Insights
This partnership represents a strategic positioning move for HP within the growing AI PC market, but lacks financial details to gauge immediate revenue impact. The multi-year collaboration with Reincubate focuses on enhancing video conferencing capabilities - a critical feature for hybrid work environments that could potentially drive enterprise refresh cycles.
The emphasis on Neural Processing Units (NPUs) aligns with industry trends toward specialized AI hardware components that can handle workloads more efficiently than traditional CPU/GPU combinations. This approach may help HP defend margins through product differentiation, particularly in premium segments where AI capabilities are becoming major purchase influencers.
From an investor perspective, this announcement lacks quantifiable metrics but establishes HP's commitment to competing in the next generation of PC hardware. The on-device AI processing focus also addresses enterprise customer concerns about security and privacy, potentially strengthening HP's position in commercial markets where these features command price premiums.
While strategically sound, this partnership alone is unlikely to significantly move the needle for a
HP's partnership with Reincubate represents an intelligent approach to the NPU-acceleration capabilities emerging in modern PC architectures. Rather than building proprietary AI solutions from scratch, HP is leveraging specialized expertise from Reincubate, known for their advanced computer vision capabilities.
The technical approach focuses on three key advantages:
- Offloading AI processing from CPU/GPU to dedicated NPUs, preserving system resources for other tasks
- On-device processing for enhanced privacy, security and offline functionality
- Reduced latency for real-time video enhancement applications
This stands out from cloud-based AI services that require constant connectivity and raise privacy concerns when processing sensitive video content. The integration could provide HP a compelling differentiation in video quality for remote collaboration - a persistent need rather than a passing trend.
The emphasis on silicon partner optimization suggests HP is ensuring compatibility across multiple chipset vendors (likely including Qualcomm, Intel, and AMD), avoiding lock-in to a single NPU architecture. This reduces technical risk while allowing HP to capitalize on the increasing NPU performance competition among chip manufacturers.
What remains unclear is how deeply integrated these capabilities will be with HP's hardware and whether they will offer meaningful performance advantages over competing solutions from other PC manufacturers implementing similar NPU acceleration.
News Highlights:
- Multi-year strategic partnership enhances on-device video and video conferencing experiences
- Brings computer vision-based AI to life and delivers powerful video conferencing and content creation experiences for a hybrid workforce on next-gen AI PCs
- AI capabilities run on-device for low-latency, private, secure, and offline usage experiences on the NPU
PALO ALTO, Calif., April 01, 2025 (GLOBE NEWSWIRE) -- Reincubate – an innovator in edge AI and audio-video processing – and HP Inc. (NYSE: HPQ) announced today that they have formed a strategic multi-year partnership to build upon Reincubate's industry-leading AI video conferencing technology to enhance on-device video and video conferencing experiences.
“We're excited to partner with Reincubate to harness its AI video technology, enabling HP’s next gen AI PC users to collaborate clearly,” said Guayente Sanmartin, Senior Vice President & Division President, Commercial Systems & Display Solutions at HP. “This partnership leverages HP’s next-gen AI PC NPUs to deliver more immersive digital collaboration experiences. Because all the AI processing of video and audio is entirely local on the NPU, it's not only more efficient, but completely secure.”
Equipping best-in-class AI PCs with tools that make the most of NPUs
Neural-processing units, or NPUs, in AI PCs unleash the next generation of capabilities in notebooks, allowing for private, secure, and always-connected experiences that use minimal CPU and GPU resources, enabling higher performance and longer-lasting battery life. Reincubate’s AI capabilities are optimized for NPU-equipped SoCs (system on a chip) from HP’s silicon partners.
“We're thrilled to be partnering with HP to deliver powerful new experiences to nurture creativity, making personal systems more personal for modern work environments and consumers. With its leading position, HP is the ideal partner to extend the reach of our technology. HP’s remarkable innovation in technology, design, and AI is a fine counterpart to our work,” said Reincubate CEO Aidan Fitzpatrick. “I’m excited to contribute to HP’s leadership by helping create more authentic, higher quality video experiences for its customers.”
About Reincubate
Reincubate makes Camo, the popular app that gives users video superpowers. Reincubate’s patented technology harnesses digital video and audio devices, enabling users to improve, customise and personalise the video they meet, present, stream or record with. Reincubate’s capabilities leverage AI, run natively on multiple platforms, and are optimised for NPU. Reincubate is based in London, UK. For more information, please visit: reincubate.com.
About HP
HP Inc. (NYSE: HPQ) is a global technology leader and creator of solutions that enable people to bring their ideas to life and connect to the things that matter most. Operating in more than 170 countries, HP delivers a wide range of innovative and sustainable devices, services and subscriptions for personal computing, printing, 3D printing, hybrid work, gaming, and more. For more information, please visit http://www.hp.com.
Media Contacts press@reincubate.com MediaRelations@hp.com
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