HP Turbocharges Partner Growth to Drive the Future of Work
HP Inc. (NYSE: HPQ) announced significant enhancements to its Amplify™ partner program at the 2025 Amplify Conference in Nashville. The company introduced the Amplify SuperPower Booster, a new compensation structure rewarding partners for portfolio-wide sales, launching May 1 for commercial partners with later rollout for retail and distribution.
HP expanded its Amplify AI program with new resources including instant access to AI experts, personalized training modules, and the HP NVIDIA Technical Sales Strategy AI Workstation MasterClass. The company also outlined a two-year roadmap to transform its Partner Portal with AI technologies, including a planned Partner AI Assistant.
The company's Amplify Impact sustainability program has exceeded its 2025 target of enrolling 50% of Amplify partners. Participating partners have experienced a 70% increase in win rates, resulting in doubled sustainable sales year over year.
HP Inc. (NYSE: HPQ) ha annunciato significativi miglioramenti al suo programma partner Amplify™ durante la Conferenza Amplify 2025 a Nashville. L'azienda ha introdotto il Amplify SuperPower Booster, una nuova struttura di compensazione che premia i partner per le vendite su tutto il portafoglio, in lancio il 1° maggio per i partner commerciali, con un successivo rilascio per il retail e la distribuzione.
HP ha ampliato il suo programma Amplify AI con nuove risorse, tra cui accesso immediato a esperti di intelligenza artificiale, moduli di formazione personalizzati e il MasterClass HP NVIDIA Technical Sales Strategy AI Workstation. L'azienda ha anche delineato una roadmap biennale per trasformare il suo Partner Portal con tecnologie AI, compreso un previsto Assistente AI per i partner.
Il programma di sostenibilità Amplify Impact dell'azienda ha superato il suo obiettivo del 2025 di iscrivere il 50% dei partner Amplify. I partner partecipanti hanno registrato un aumento del 70% nei tassi di successo, portando a vendite sostenibili raddoppiate anno dopo anno.
HP Inc. (NYSE: HPQ) anunció mejoras significativas en su programa de socios Amplify™ durante la Conferencia Amplify 2025 en Nashville. La empresa presentó el Amplify SuperPower Booster, una nueva estructura de compensación que recompensa a los socios por las ventas en todo el portafolio, que se lanzará el 1 de mayo para socios comerciales, con un despliegue posterior para el retail y la distribución.
HP amplió su programa Amplify AI con nuevos recursos, incluyendo acceso instantáneo a expertos en IA, módulos de capacitación personalizados y el MasterClass HP NVIDIA Technical Sales Strategy AI Workstation. La empresa también delineó una hoja de ruta de dos años para transformar su Portal para Socios con tecnologías de IA, incluyendo un Asistente de IA para socios planificado.
El programa de sostenibilidad Amplify Impact de la empresa ha superado su objetivo de 2025 de inscribir al 50% de los socios de Amplify. Los socios participantes han experimentado un aumento del 70% en las tasas de éxito, lo que ha resultado en ventas sostenibles duplicadas año tras año.
HP Inc. (NYSE: HPQ)는 내슈빌에서 열린 2025 Amplify 컨퍼런스에서 Amplify™ 파트너 프로그램의 중요한 개선 사항을 발표했습니다. 이 회사는 Amplify SuperPower Booster를 도입했으며, 이는 포트폴리오 전반에 걸친 판매를 통해 파트너에게 보상하는 새로운 보상 구조로, 상업 파트너를 위해 5월 1일에 출시되며, 이후 소매 및 유통에 대한 출시가 예정되어 있습니다.
HP는 즉각적인 AI 전문가 접근, 개인화된 교육 모듈 및 HP NVIDIA 기술 판매 전략 AI 워크스테이션 마스터 클래스를 포함한 새로운 리소스를 통해 Amplify AI 프로그램을 확장했습니다. 이 회사는 AI 기술로 파트너 포털을 변환하기 위한 2년 로드맵도 설명했으며, 여기에는 계획된 파트너 AI 어시스턴트가 포함됩니다.
회사의 Amplify Impact 지속 가능성 프로그램은 Amplify 파트너의 50%를 등록하겠다는 2025년 목표를 초과 달성했습니다. 참여한 파트너들은 성공률이 70% 증가했으며, 그 결과 연간 지속 가능한 판매가 두 배로 증가했습니다.
HP Inc. (NYSE: HPQ) a annoncé des améliorations significatives à son programme partenaire Amplify™ lors de la Conférence Amplify 2025 à Nashville. L'entreprise a présenté le Amplify SuperPower Booster, une nouvelle structure de rémunération récompensant les partenaires pour les ventes sur l'ensemble du portefeuille, qui sera lancée le 1er mai pour les partenaires commerciaux, suivie d'un déploiement ultérieur pour le retail et la distribution.
HP a élargi son programme Amplify AI avec de nouvelles ressources, y compris un accès instantané à des experts en IA, des modules de formation personnalisés et le MasterClass HP NVIDIA Technical Sales Strategy AI Workstation. L'entreprise a également esquissé une feuille de route de deux ans pour transformer son Portail Partenaire avec des technologies AI, y compris un Assistant AI pour les partenaires prévu.
Le programme de durabilité Amplify Impact de l'entreprise a dépassé son objectif de 2025 d'inscrire 50 % des partenaires Amplify. Les partenaires participants ont connu une augmentation de 70 % des taux de réussite, ce qui a entraîné un doublement des ventes durables d'une année sur l'autre.
HP Inc. (NYSE: HPQ) hat auf der Amplify-Konferenz 2025 in Nashville bedeutende Verbesserungen seines Amplify™-Partnerprogramms angekündigt. Das Unternehmen stellte den Amplify SuperPower Booster vor, eine neue Vergütungsstruktur, die Partner für verkaufsübergreifende Verkäufe belohnt, die am 1. Mai für gewerbliche Partner gestartet wird, mit späterem Rollout für den Einzelhandel und die Distribution.
HP hat sein Amplify AI-Programm mit neuen Ressourcen erweitert, darunter sofortiger Zugang zu KI-Experten, personalisierte Schulungsmodule und die HP NVIDIA Technical Sales Strategy AI Workstation MasterClass. Das Unternehmen skizzierte auch eine zweijährige Roadmap zur Transformation seines Partnerportals mit KI-Technologien, einschließlich eines geplanten Partner-AI-Assistenten.
Das Amplify Impact-Nachhaltigkeitsprogramm des Unternehmens hat sein Ziel von 2025, 50% der Amplify-Partner zu registrieren, übertroffen. Die teilnehmenden Partner verzeichneten eine 70%ige Steigerung der Gewinnquoten, was zu verdoppelten nachhaltigen Verkäufen im Jahresvergleich führte.
- New compensation structure (Amplify SuperPower Booster) to boost partner sales revenue
- 70% increase in win rates for partners in sustainability program
- Doubled year-over-year sustainable sales
- Exceeded 2025 partner enrollment targets for sustainability program
- None.
Introduces new partner compensation booster, expands Amplify AI program and exceeds sustainability targets
News Highlights
- HP unlocks growth with new compensation structure for commercial, retail and distribution partners
- Accelerates AI adoption with expansion of HP Amplify AI program
- Exceeds ambitious Amplify Impact targets and doubles sustainable RFP wins
NASHVILLE, Tenn., March 18, 2025 (GLOBE NEWSWIRE) -- Today at the Amplify Conference, HP Inc. (NYSE: HPQ) announced new benefits through its Amplify™ partner program to help partners navigate the evolving demands of the future of work with smarter, more connected experiences. Enhancements include the launch of the Amplify SuperPower Booster, an upgraded compensation structure that rewards portfolio-wide HP sales and supports flexible technology solutions. HP is also expanding the Amplify AI program with new resources and use cases to help partners accelerate adoption. Additionally, the HP Amplify Impact sustainability program surpassed its 2025 enrollment targets, with participating partners seeing an increase in request for proposal (RFP) win rates.
“In today’s fast-changing technology landscape, HP’s commitment to empowering our partners for success in the future of work is more important than ever,” said Kobi Elbaz, Senior Vice President and General Manager of Global Revenue Operations at HP. “AI-powered solutions are transforming productivity, enabling more fulfilling work experiences, helping customers solve challenges with greater efficiency, creativity, and impact.”
HP Partner Program Evolves for Long-Term Growth
HP is dedicated to shaping the future of work by enhancing partner experiences and fostering positive customer outcomes, powered by the strength of HP’s AI-enabled portfolio of products and solutions. To create new opportunities for HP Amplify partners to grow and stay ahead of evolving market needs, HP has introduced the Amplify SuperPower Booster, an enhancement to the compensation structure of the HP Amplify partner program. This initiative rewards both commercial, distribution and retail partners for selling across the HP portfolio.
In 2023, HP introduced the More for More benefit, a rate multiplier that boosts sales and compensation for qualified partners. Building on More for More, HP is expanding the initiative to include the entire portfolio of HP products and solutions under the new structure. This new initiative will launch on May 1 for commercial partners, with a rollout for retail and distribution partners later this year.
For partners with specialized businesses, HP will continue to reward the unique value and capabilities their expertise brings to the market.
Expansion of HP Amplify AI Program Drives AI Adoption and Upskilling
Today HP announced the expansion of its HP Amplify AI program including new customer use cases, instant access to AI experts and personalized AI pathways and training modules including the HP NVIDIA Technical Sales Strategy AI Workstation MasterClass for advanced AI knowledge.
In addition, HP introduced a new tailored and condensed training path for partner executives, covering various AI-focused topics and featuring short video use cases that highlight the tangible business benefits of AI. These concise and practical resources enable executives to make informed decisions and facilitate discussions with customers that drive positive outcomes.
Through collaboration with Alliance Partners and the comprehensive education opportunities offered, HP reaffirms its commitment to lead in AI innovation and partner enablement, delivering effective solutions to customers worldwide. As the demand for AI continues to rise, HP remains at the forefront, empowering businesses to unlock the full potential of AI technologies.
Enhancing Productivity and Partner Experience
HP is continuously expanding its suite of AI-powered tools, including chatbots, to create positive experiences for partners. To further improve efficiency and streamline business processes, HP has outlined a two-year roadmap aimed at transforming the HP Partner Portal into a more comprehensive digital platform that leverages AI technologies. As part of this initiative, HP plans to launch a Partner AI Assistant to facilitate faster digital interactions, simplify onboarding, personalize user experiences, and provide real-time support, among other benefits.
HP Amplify Impact Surpasses Participation Goals and Doubles Sustainable Sales
Since 1939, HP has been committed to driving meaningful Sustainable Impact. In 2021, the company launched HP Amplify Impact, the IT industry’s first sustainability program for channel partners, which has now exceeded its goal of enrolling 50 percent of Amplify partners by 2025.
As sustainability becomes a key factor in evolving customer requirements, HP is equipping partners to meet legislative and customer demands. The HP Amplify Impact program offers best-in-class assessments, resources, and training to support partners on their sustainability journey. Participating partners have seen a 70 percent increase win rate, leading to a twofold increase in sustainable sales year over year.
With partner capabilities expanding, HP has shifted the program’s focus from helping partners develop sustainability plans to addressing customer needs and enhancing business growth with a positive environmental impact. This strategic shift aims to further empower partners to thrive in a competitive market while maintaining a commitment to sustainability.
More from Amplify Partner Conference
Follow all the latest news and announcements from the 2025 Amplify Conference, visit the HP Newsroom or follow us on social:
- Follow @HP on LinkedIn, X and Instagram
- Follow @Enrique Lores on LinkedIn
- Follow #HPAmplify across social platforms for the latest updates
About HP Amplify
HP Amplify is an industry leading global 1 partner program optimized for dynamic partner growth and to deliver consistent end customer experiences and positive outcomes. It delivers a simplified and easy-to-navigate global structure, which rewards partners based on three pillars: performance, collaboration, and capabilities. Since the launch of HP Amplify, HP has expanded the program with Amplify Data Insights, Amplify Retail, Amplify Online, Amplify Impact and HP Amplify AI.
About HP
HP Inc. is a global technology leader and creator of solutions that enable people to bring their ideas to life and connect to the things that matter most. Operating in more than 170 countries, HP delivers a wide range of innovative and sustainable devices, services and subscriptions for personal computing, printing, 3D printing, hybrid work, gaming, and more. For more information, please visit http://www.hp.com.
| Media Contacts HP Media Relations MediaRelations@hp.com hp.com/go/newsroom |
Resources:
1 All geographic markets apart from Greater China
FAQ
What is HP's new Amplify SuperPower Booster program and when does it launch?
How has HP's Amplify Impact sustainability program performed in 2025?
What new AI initiatives has HPQ announced for partners in 2025?
What digital transformation plans has HP announced for its Partner Portal?
