Welcome to our dedicated page for Harley-Davidson news (Ticker: HOG), a resource for investors and traders seeking the latest updates and insights on Harley-Davidson stock.
Harley-Davidson, Inc. (NYSE: HOG) is a global leader in manufacturing heavyweight motorcycles and offers customized, cruiser, and touring motorcycles along with a complete line of parts, accessories, riding gear, and apparel. Founded in 1903, the company has consistently fulfilled dreams of personal freedom, allowing people to express and liberate themselves through their unique and emotionally resonant products.
Harley-Davidson operates through three primary segments: Harley-Davidson Motor Company (HDMC), Harley-Davidson Financial Services (HDFS), and LiveWire Group, Inc., the first publicly traded all-electric motorcycle company in the United States. HDMC focuses on producing and selling motorcycles, parts, accessories, and apparel, while HDFS provides financing, insurance, and wholesale services to dealers and customers.
Despite facing challenges in recent years, Harley-Davidson has implemented its 'Hardwire' strategy to drive profitability and growth. In 2023, the company reported a 6% decline in consolidated revenue in Q3, with a significant drop in operating income. Nevertheless, Harley-Davidson successfully launched its pinnacle CVO motorcycles, achieving a 25% increase in CVO retail sales.
The company has also expanded into the adventure touring market with the Pan America model and electric motorcycles through the LiveWire brand. Notably, in Q1 2024, Harley-Davidson saw a 6% increase in North America retail sales, driven by the new Touring motorcycles. However, global shipments decreased by 7% due to lower wholesale volumes and pricing challenges.
Harley-Davidson remains committed to innovation with its recent launch of the 2024 Street Glide and Road Glide models, featuring advanced technology and the powerful Milwaukee-Eight 117 engine. The company also introduced the CVO™ Pan America®, marking its first foray into the adventure touring segment.
The company actively engages with its community through events like the annual Harley-Davidson Homecoming™ Festival and maintains strong labor relations, recently ratifying new collective bargaining agreements with unions in Wisconsin.
Harley-Davidson's mission extends beyond building motorcycles; it stands for the timeless pursuit of adventure and freedom for the soul. With its diverse product range, strong community engagement, and commitment to innovation, Harley-Davidson continues to define motorcycle culture worldwide.
Harley-Davidson announces the appointment of Edel O’Sullivan as Chief Commercial Officer (CCO), effective April 2, 2021. O’Sullivan, with 14 years of experience at Bain & Company and a background in retail and financial analysis, will replace retiring CCO Larry Hund, who served for 18 years. CEO Jochen Zeitz emphasizes her capability in developing successful commercial strategies. The announcement aligns with Harley-Davidson's strategic plan, The Hardwire, aimed at profitable growth and enhancing its market position as a leading motorcycle brand.
Harley-Davidson (HOG) released its 2020 financial results, reporting a challenging year impacted by COVID-19. The company achieved $250 million in cash savings and has overhauled its structure through 'The Rewire' initiative. Full-year diluted EPS was $0.01, with adjusted EPS at $0.77, while revenue declined 24% to $4.054 billion. Motorcycle shipments fell 32%, affecting revenue in the Motorcycles segment, which reported a $186 million operating loss. However, cash flow from operations improved to $1.2 billion, and dividends of $0.44 per share were paid during the year.
Harley-Davidson (NYSE:HOG) launched The Hardwire, a strategic plan for 2021-2025, aiming for profitable growth and enhanced shareholder value. Key targets include low double-digit EPS growth, mid single-digit revenue growth in Motorcycles, and a focus on core motorcycle segments like Touring and Cruiser. Plans also emphasize expanding into Adventure Touring and strengthening electric motorcycle capabilities. The initiative promotes an inclusive workplace with equity grants for employees. The company aims to reinforce its lifestyle brand through digital enhancements and an expanded customer experience.
Harley-Davidson (NYSE: HOG) unveils its 2021 motorcycle lineup, emphasizing performance, style, and advanced technology. Key models include the Street Bob® 114 and refreshed Fat Boy 114. The touring segment showcases enhanced Road King® Special, Street Glide® Special, and Road Glide® Special models, now featuring new paint options and updated technology like Android Auto™ and Apple CarPlay®. Additionally, the CVO models introduce advanced audio systems and the most powerful Milwaukee-Eight® 117 engine. Harley-Davidson aims to fuel the timeless pursuit of adventure into 2021.
Harley-Davidson (NYSE:HOG) announced the completion of The Rewire on January 12, 2021, a fundamental business overhaul that sets the stage for The Hardwire, a new 5-year strategic plan focused on sustainable growth. The upcoming webcast on February 2, 2021, will unveil 2020 results and future plans. Key changes from The Rewire include a simplified operating model, a focus on high-potential markets, and a commitment to profitability with expected gross cash savings of $115 million starting in 2021.
On January 19, 2021, Harley-Davidson (NYSE:HOG) will host its first-ever virtual launch event, introducing new motorcycles, parts, accessories, and apparel for 2021. This event marks a significant shift in the company's marketing strategy, aimed at streamlining its product lineup by 30% to better align with market demand. Jason Momoa will participate, sharing his passion for the upcoming Pan America™ 1250 adventure touring motorcycle. A full reveal of the Pan America is scheduled for February 22, 2021.
Harley-Davidson and Hero MotoCorp have entered a distribution agreement for the sale and service of Harley-Davidson motorcycles in India. Hero MotoCorp will utilize its dealership network and sell Harley-branded parts, accessories, and merchandise. Additionally, a licensing agreement allows Hero to develop premium motorcycles under the Harley name. This partnership aligns with Harley-Davidson's business overhaul strategy, known as The Rewire, aimed at enhancing operations in India.
Harley-Davidson (NYSE: HOG) is set to release its third quarter 2020 financial results on October 27, 2020, before market hours. An audio webcast will be held from 8-9 a.m. CDT, featuring insights from CEO Jochen Zeitz and CFO Gina Goetter. Attendees can access a supporting slide presentation 30 minutes prior. Participants are encouraged to log on 10 minutes early. A replay of the webcast will be available two hours after the conclusion. For more information, visit the Harley-Davidson Investor Relations page.
Harley-Davidson (NYSE:HOG) showcases its LiveWire® electric motorcycle in an extreme off-road adventure spanning 13,000 miles. This journey highlights the bike's performance and capabilities, documented in a new podcast series featuring the engineering team's modifications. The project involved rapid design and assembly of near-production models, emphasizing Harley-Davidson's commitment to innovation in electrification. In connection with the launch of 'Long Way Up' on Apple TV+, riders can experience the LiveWire with complimentary merchandise at authorized dealerships.
Harley-Davidson announced that Gina Goetter, a finance executive from Tyson Foods, will join as CFO effective September 30. Goetter brings over 20 years of experience, particularly in transforming business models for financial stability. Jochen Zeitz, CEO, emphasized her capability to enhance operational efficiencies and modernization efforts within the company.
The announcement coincides with Harley-Davidson's ongoing restructuring plan known as 'The Rewire,' which aims to improve operational models and prepare for a new strategic plan for 2021-2025.
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