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Harley Davidson - HOG STOCK NEWS

Welcome to our dedicated page for Harley Davidson news (Ticker: HOG), a resource for investors and traders seeking the latest updates and insights on Harley Davidson stock.

Overview

Harley-Davidson, Inc. has established itself as a timeless symbol in the global motorcycle industry. With a legacy dating back to 1903, the company has built a reputation for manufacturing heavyweight, highly customizable motorcycles. Its ethos is deeply rooted in the pursuit of personal freedom and the celebration of a unique, culturally rich lifestyle. Keywords such as motorcycle manufacturing, custom motorcycles, and riding culture underscore its commitment to quality and innovation.

Core Business and Operations

Harley-Davidson’s operations span a wide array of business areas. The company designs, produces, and markets an extensive range of motorcycles that cater to various segments including cruising, touring, and adventure touring. In addition, it offers a comprehensive suite of motorcycle accessories, riding gear, and apparel that enhance the overall riding experience. Complementing its manufacturing activities, Harley-Davidson Financial Services provides tailored financing, insurance, and credit solutions to both dealers and riders, ensuring that financial support aligns seamlessly with its sales and customer service strategies.

Market Position and Competitive Landscape

Positioned as an iconic marque in the motorcycle industry, Harley-Davidson has secured a significant market presence both domestically and globally. Its differentiated approach, which emphasizes emotional engagement and a personalized retail experience, enables the company to cultivate enduring customer relationships. This distinct identity supports its competitive stance against other global players by consistently offering an immersive motorcycle culture that speaks to the aspirations of riders across diverse demographics.

Innovation and Product Diversification

Innovation is at the heart of Harley-Davidson’s operations. The company continues to evolve its product lineup by integrating advanced design elements and manufacturing technologies while staying true to its heritage. Its portfolio now includes segments such as adventure touring and electric motorcycles, diversifying its offerings and appealing to both longtime enthusiasts and new riders. The utilization of flexible production methods allows it to build and customize motorcycles according to individual customer preferences, setting a benchmark for quality and personalization in the industry.

Cultural Impact and Heritage

More than just a motorcycle manufacturer, Harley-Davidson represents a lifestyle. The brand has long been synonymous with the spirit of adventure and personal freedom, imbued in every aspect of its design and marketing philosophy. This cultural resonance is fostered through a community-oriented approach that includes immersive retail experiences and events that celebrate the artistry of motorcycle riding. The emotional connection with its customers transcends mere product transactions, creating a legacy that has defined motorcycle culture for over a century.

Authoritativeness and Trust

Harley-Davidson’s enduring reputation is built on a foundation of expertise, quality craftsmanship, and continual innovation. Its integrated approach to product development, financial services, and customer engagement has fostered an environment of trust and reliability. By blending traditional manufacturing techniques with modern innovations, the company has maintained its authoritative status within a competitive industry landscape, ensuring that both its products and its brand remain highly regarded by customers and industry experts alike.

News
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Harley-Davidson, Inc. (NYSE: HOG) announced its Board of Directors has approved a cash dividend of $0.15 per share for Q4 2021. This dividend is payable on December 23, 2021 to shareholders of record as of December 8, 2021. The company, which serves as the parent of Harley-Davidson Motor Company and Harley-Davidson Financial Services, continues to provide returns to shareholders amidst its ongoing business operations.

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On October 30, 2021, Harley-Davidson (NYSE: HOG) expressed gratitude to the U.S. Administration for resolving the 232-tariff dispute, which is seen as beneficial for the company and its stakeholders. CEO Jochen Zeitz highlighted the resolution as a significant win for Harley-Davidson and emphasized the importance of fair trade to enhance the brand's global competitiveness. This development aims to solidify Harley-Davidson's position as a leading motorcycle brand, ensuring access to products for customers worldwide.

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Harley-Davidson reported third-quarter 2021 results with GAAP diluted EPS of $1.05, up 35% from Q3 2020. Revenue grew 17% to $1.365 billion, driven by increased shipments and a favorable motorcycle unit mix. The Motorcycles segment operating margin improved by 3.6 percentage points to 8.4%, fueled by unit mix, pricing, and reduced restructuring expenses. Retail motorcycle sales declined globally by 6%, impacted by strategic decisions and supply chain issues. The company expects a 95-105% growth in Financial Services operating income for the full year, up from the previous range.

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Harley-Davidson Announces Q3 2021 Financial Results Call

On October 27, 2021, Harley-Davidson (NYSE: HOG) will release its Q3 2021 financial results before the market opens. A webcast conference call is scheduled for 8 a.m. CDT, featuring Jochen Zeitz (CEO) and Gina Goetter (CFO), who will discuss financial performance, business developments, and future outlook. Interested participants should register 10 minutes early, with a slide presentation available 30 minutes prior. A replay will be accessible two hours post-call. For details, visit Harley-Davidson Investor Relations.

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Pan America 1250 Special has emerged as the #1 selling adventure touring motorcycle in North America since its launch in February 2021. Harley-Davidson's decision to focus on this motorcycle aligns with its Hardwire Strategy aimed at expanding its customer base. Jochen Zeitz, President and CEO, emphasizes the importance of American design and engineering in creating this model. Initial sales resulted in a complete sell-out of their 2021 allocation, indicating strong demand and positive reception from riders.

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The Ultimate Online Home of H-D Certified™ Program

Launched in July 2021, H-D1™ Marketplace has quickly established itself as the premier online destination for dealer-based listings of pre-owned Harley-Davidson motorcycles. Currently, it features approximately 22,000 listings, including around 1,000 H-D Certified™ motorcycles from 540 participating dealers. The H-D Certified™ program ensures each motorcycle is extensively inspected and sold with a 12-month limited warranty. This initiative aims to enhance customer experience and solidify Harley-Davidson's position in the market.

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Harley-Davidson's Board of Directors has declared a $0.15 cash dividend per share for Q3 2021, reflecting the company's commitment to returning value to its shareholders.
The dividend will be paid on September 24, 2021, to shareholders of record as of September 10, 2021.

This financial decision indicates confidence in maintaining shareholder returns despite market challenges.

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On July 21, 2021, Harley-Davidson launched the H-D1™ Marketplace, a platform for buying and selling pre-owned motorcycles across North America. This initiative aims to enhance the online experience for customers while leveraging the strength of its dealer network. The H-D1 Marketplace will feature a wide selection of certified pre-owned motorcycles, supported by innovative financing solutions from H-D Financial Services. The launch is a part of Harley-Davidson's Hardwire Strategic Plan, focusing on improving customer engagement and recognizing the significance of pre-owned motorcycle riders.

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Harley-Davidson reported a strong Q2 2021, with GAAP diluted EPS of $1.33, up from a loss of $0.60 in Q2 2020, driven by a 77% revenue increase to $1.532 billion. North America retail motorcycle sales surged 43% year-over-year. The Motorcycles and Related Products segment saw a 99% revenue increase, while Financial Services operating income grew significantly thanks to lower credit loss provisions. However, supply chain challenges remain a concern. The company expects 30-35% revenue growth for the motorcycle segment in 2021.

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The Harley-Davidson Sportster S model, unveiled on July 13, 2021, features a 121-horsepower Revolution Max 1250T V-Twin engine, promising exceptional power and performance. With a base MSRP of $14,999, it combines a lightweight chassis and premium suspension for superior handling. The motorcycle includes advanced technology, such as selectable Ride Modes and a TFT display. Designed to reflect power, the Sportster S also emphasizes comfort and safety with adjustable features and rider enhancements, setting a new standard for the Sportster line.

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FAQ

What is the current stock price of Harley Davidson (HOG)?

The current stock price of Harley Davidson (HOG) is $21.49 as of April 10, 2025.

What is the market cap of Harley Davidson (HOG)?

The market cap of Harley Davidson (HOG) is approximately 2.8B.

What is Harley-Davidson best known for?

Harley-Davidson is renowned for its heavyweight, customizable motorcycles that embody a deep tradition of freedom and adventure.

How does Harley-Davidson generate its revenue?

The company generates revenue through the sale of motorcycles, related accessories, apparel, and through its financial services offering financing and insurance solutions.

What sets Harley-Davidson apart from its competitors?

Its unique blend of a rich heritage, customizable product offerings, and an immersive brand experience distinguishes Harley-Davidson, making it a symbol of motorcycle culture.

How has the company diversified its product offerings?

In addition to traditional heavyweight motorcycles, Harley-Davidson has expanded into adventure touring and electric segments, ensuring a broader appeal to diverse riding enthusiasts.

What role does Harley-Davidson Financial Services play?

Harley-Davidson Financial Services supports the brand by providing essential financing, insurance, and credit solutions to both dealers and customers, enhancing the overall purchase experience.

How does Harley-Davidson maintain its cultural relevance?

By consistently integrating innovative manufacturing techniques with its storied heritage, and by providing personalized customer experiences, the brand continues to resonate with a wide range of riders.

Which market segments does Harley-Davidson serve?

Harley-Davidson serves diverse markets worldwide, appealing to traditional riders, adventure enthusiasts, and new customers looking for customizable, high-quality motorcycles.
Harley Davidson

NYSE:HOG

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HOG Stock Data

2.77B
123.37M
1.03%
97.55%
12.64%
Recreational Vehicles
Motorcycles, Bicycles & Parts
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United States
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