Welcome to our dedicated page for Harley-Davidson news (Ticker: HOG), a resource for investors and traders seeking the latest updates and insights on Harley-Davidson stock.
Harley-Davidson, Inc. (NYSE: HOG) is a global leader in manufacturing heavyweight motorcycles and offers customized, cruiser, and touring motorcycles along with a complete line of parts, accessories, riding gear, and apparel. Founded in 1903, the company has consistently fulfilled dreams of personal freedom, allowing people to express and liberate themselves through their unique and emotionally resonant products.
Harley-Davidson operates through three primary segments: Harley-Davidson Motor Company (HDMC), Harley-Davidson Financial Services (HDFS), and LiveWire Group, Inc., the first publicly traded all-electric motorcycle company in the United States. HDMC focuses on producing and selling motorcycles, parts, accessories, and apparel, while HDFS provides financing, insurance, and wholesale services to dealers and customers.
Despite facing challenges in recent years, Harley-Davidson has implemented its 'Hardwire' strategy to drive profitability and growth. In 2023, the company reported a 6% decline in consolidated revenue in Q3, with a significant drop in operating income. Nevertheless, Harley-Davidson successfully launched its pinnacle CVO motorcycles, achieving a 25% increase in CVO retail sales.
The company has also expanded into the adventure touring market with the Pan America model and electric motorcycles through the LiveWire brand. Notably, in Q1 2024, Harley-Davidson saw a 6% increase in North America retail sales, driven by the new Touring motorcycles. However, global shipments decreased by 7% due to lower wholesale volumes and pricing challenges.
Harley-Davidson remains committed to innovation with its recent launch of the 2024 Street Glide and Road Glide models, featuring advanced technology and the powerful Milwaukee-Eight 117 engine. The company also introduced the CVO™ Pan America®, marking its first foray into the adventure touring segment.
The company actively engages with its community through events like the annual Harley-Davidson Homecoming™ Festival and maintains strong labor relations, recently ratifying new collective bargaining agreements with unions in Wisconsin.
Harley-Davidson's mission extends beyond building motorcycles; it stands for the timeless pursuit of adventure and freedom for the soul. With its diverse product range, strong community engagement, and commitment to innovation, Harley-Davidson continues to define motorcycle culture worldwide.
Harley-Davidson's Board of Directors has declared a $0.15 cash dividend per share for Q3 2021, reflecting the company's commitment to returning value to its shareholders.
The dividend will be paid on September 24, 2021, to shareholders of record as of September 10, 2021.
This financial decision indicates confidence in maintaining shareholder returns despite market challenges.
On July 21, 2021, Harley-Davidson launched the H-D1™ Marketplace, a platform for buying and selling pre-owned motorcycles across North America. This initiative aims to enhance the online experience for customers while leveraging the strength of its dealer network. The H-D1 Marketplace will feature a wide selection of certified pre-owned motorcycles, supported by innovative financing solutions from H-D Financial Services. The launch is a part of Harley-Davidson's Hardwire Strategic Plan, focusing on improving customer engagement and recognizing the significance of pre-owned motorcycle riders.
Harley-Davidson reported a strong Q2 2021, with GAAP diluted EPS of $1.33, up from a loss of $0.60 in Q2 2020, driven by a 77% revenue increase to $1.532 billion. North America retail motorcycle sales surged 43% year-over-year. The Motorcycles and Related Products segment saw a 99% revenue increase, while Financial Services operating income grew significantly thanks to lower credit loss provisions. However, supply chain challenges remain a concern. The company expects 30-35% revenue growth for the motorcycle segment in 2021.
The Harley-Davidson Sportster S model, unveiled on July 13, 2021, features a 121-horsepower Revolution Max 1250T V-Twin engine, promising exceptional power and performance. With a base MSRP of $14,999, it combines a lightweight chassis and premium suspension for superior handling. The motorcycle includes advanced technology, such as selectable Ride Modes and a TFT display. Designed to reflect power, the Sportster S also emphasizes comfort and safety with adjustable features and rider enhancements, setting a new standard for the Sportster line.
Harley-Davidson has introduced LiveWire ONE, its first electric motorcycle under the newly established LiveWire brand, priced at $21,999. The bike is designed for urban riders, offering features like haptic feedback, instant acceleration, and a 146-mile city range. LiveWire ONE will be available for ordering on LiveWire.com and select dealers starting July 18, 2021. The launch reflects Harley's commitment to electric vehicles outlined in its Hardwire Strategy. The brand aims to leverage its engineering expertise and supply chain for future EV developments, with plans for international expansion in 2022.
Harley-Davidson, Inc. (NYSE: HOG) will announce its second quarter 2021 financial results on July 21, 2021, before market hours. An audio webcast conference call is scheduled from 8-9 a.m. CDT, featuring discussions by CEO Jochen Zeitz and CFO Gina Goetter on financial results and company updates. A supporting slide presentation will be available 30 minutes prior. Participants should log on at least 10 minutes early. A replay of the webcast will be accessible two hours post-call.
Harley-Davidson, Inc. (NYSE: HOG) has declared a cash dividend of $0.15 per share for Q2 2021. This dividend will be payable on June 25, 2021, to shareholders of record as of June 10, 2021. The company remains optimistic about returning value to its shareholders, as indicated by its ongoing commitment to dividend payments.
Harley-Davidson (NYSE: HOG) expresses commitment to contest the European Union's Binding Origin Information (BOI) decision after a recent announcement by Valdis Dombrovskis. The company is focused on fair trade and aims to maintain its competitive stance in Europe. CEO Jochen Zeitz highlighted the importance of preventing an increase in tariffs from 31% to 56%, which would disadvantage Harley-Davidson against European competitors. The company strives to ensure global access to its products, reinforcing its vision of being a leading motorcycle brand.
Harley-Davidson (NYSE: HOG) has launched LiveWire, an all-electric motorcycle brand aimed at redefining urban riding. Set to premiere with its first model on July 8, 2021, LiveWire seeks to lead the EV motorcycle market, focusing on technology and consumer experiences. The brand will operate independently within Harley-Davidson's dealer network and has plans for dedicated EV showrooms in California. With a commitment to pioneering innovation, LiveWire aims to enhance electric motorcycle technology and customer engagement.
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